Week 4 DQ 1

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School

Grand Canyon University *

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315

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Marketing

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Feb 20, 2024

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Uploaded by Marsh520

Week 4 DQ 1 NEEDS SOURCES Here is a response addressing the key points you requested: Successful McDonald's product: McCafé coffee McDonald's introduced specialty coffee drinks under the McCafé brand starting in 2009. McCafé has been highly successful, with McDonald's now rivaling coffee chains like Starbucks in the U.S. market. Factors driving McCafé's success include: - Capitalizing on growing consumer demand for premium coffee drinks - Effective marketing presenting McCafé as an affordable luxury - Convenient locations and speedy service compared to some coffee chains - Brand recognition of McDonald's driving trial of McCafé Failed McDonald's product: McDonaldland Cookies In the 1970s, McDonald's introduced desserts including McDonaldland Cookies - cookies shaped like McDonaldland characters. However, the cookies were unpopular and McDonald's discontinued them after a few years. Reasons for failure include: - Poor product quality relative to customer expectations - Minimal marketing investment behind launch - Cookies didn't align with McDonald's brand identity as a burger chain As someone who has positive childhood memories but no longer eats at McDonald's in Tucson, Arizona, I would recommend McDonald's focus more on quality, particularly for health- conscious customers. For example, they could introduce a new line of cookies with allergen-free and organic ingredients. Additionally, packaging cookies as a treat aligned with Ronald McDonald House charities could help present them as an occasional indulgence while giving back. Market testing new products like these with millennial and Gen Z consumers could help McDonald's innovate products that align with shifting consumer preferences. Phillips, H. (2023, July 25). 20 biggest McDonald’s menu fails of all time . Eat This Not That. https://www.eatthis.com/failed-mcdonalds-menu-items/ QSR Media. (2022, May 23). How Macca's Aussie-born idea became a global success. QSR Media. https://www.qsrmedia.com.au/maccas-aussie-born-mccafe-idea-global-success/ DQ 2 PRODUCT LIFECYCLES

 New Product Development: The Cheetos Duster was developed as a novelty gift item to promote using Cheetos dust as a novel seasoning. It was timed for sale around the 2022 Black Friday shopping season and leveraged the existing brand recognition and customer base of Cheetos snacks. Limited initial supply also contributed to buzz and demand (Chin, 2022).  Product Life Cycle: The Cheetos Duster demonstrated traits of the Introduction stage, with strong sales out of the gate on Amazon (Chin, 2022). It entered a Growth stage with media coverage and resale listings at inflated prices driven by high demand. It is uncertain if it has reached a Maturity stage yet or remained a fad novelty item. There are questions around sustained market appeal and repeat purchase potential. It may ultimately enter a Decline stage if interest fades after initial curiosity and buzz pass.  Availability: As of today, November 26, 2023, the Cheetos Duster remains available for purchase on Amazon (Savage 2016). Long term availability remains uncertain as a novelty item that may not have longevity. I would not seek to purchase it personally, as the functionality does not provide enough value and appeal for me beyond the initial novelty factor. References Chin, R. (2022). New Cheetos Duster lets you add that unique flavor (and color) to all your food . Star Tribune. https://www.startribune.com/new-cheetos-duster-lets-you-add-that-unique- flavor-and-color-to-all-your-food/600237401/ SAVAGE, A. D. (2016). Amazon.com . Amazon. https://www.amazon.com/dp/B0CJ33H3DN

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