Ideate Journal Entry #5
Buyer personas are profiles or representations of your ideal customers based on your market research. In this entry, you will build a buyer persona for your best new product/service idea. This idea might come from a previous journal entry, or it may be a new idea. However, it should be an idea that you could build a new business around. 1.
Describe your best idea for a new business, including the product/services you would sell. (Minimum of three sentences).
A bookbag company where the difference between our bookbags and others is the high-powered polar panels that are included in our products. Including this will enable individuals to have essentially portable charging stations for the users. Our bookbag would also have a harness-like system for the straps to ease weight and back problems, and lastly, it would have magnets as the closers of the bag instead of zippers to make access easier and quicker. This will be a technological advancement for individuals because of how tech-savvy the world is becoming. 2.
From your three interviews, create a single buyer persona like the one pictured on page 137 of
the text (Figure 6.3). Include at least three bullet points in each category. Adjust the layout/size of the boxes as needed.
Challenges/Pain Points
School girl and athletes so straight from class to the next class then practice
Weight and bulk of items could hinder some individuals.
Affordability, solar panels aren’t cheap and the product would be somewhat expensive
Repairing the bookbag from any damage would be a tough task Values
Values the ecosystem and the environment, wants to reduce carbon emission.
Values innovation and technology, loves to be up to date on things.
Values sustainability
Independence
Lifestyle
Technology and phone screen time is big to her because she loves social media. She has a social media account for every major platform and checks and scrolls through them daily.
She stays active and on the go. She loves to travel and be outside
whether it is being adventurous or just taking a normal walk.
Active and on the go type person
Background
Grew up in urban area and went to public school.
Was a multisport athlete
Loves social media
A college student
Loves to be adventurous
Middle class household
21 years old
Only child
