Communicate Market Factors

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Southern New Hampshire University *

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20055

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Marketing

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Feb 20, 2024

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pptx

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Market Research Report SNHU Pet Supply Courtney Bentley (Southern New Hampshire University, n.d.)

Introduction to SNHU Pet Supply • Located in Northeastern United States • 10 Brick & Mortar Stores with products in several smaller retailers • Gives support to animal welfare organizations locally and nationally. • Strives to follow Food & Drug Administration regulations (Southern New Hampshire University, n.d.)

New Product – All Natural Pet Food • Superior quality food for dogs & cats • High protein and made with all natural ingredients • Designed to keep pets full longer – decreasing meal sizes and feeding times • Promotes healthy digestive systems & supports health skin & fur growth • 10% higher price than competitors (Southern New Hampshire University, n.d.)

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Marketing Strategy • Robust Website Currently • Instagram – 5,400 Followers • Facebook – 4,200 Followers • Products & company have 4 and 5 star ratings consistently • Looking to increase our online presence with launching new pet food product (Southern New Hampshire University, n.d.)

Introduction to Research • Internal Market Factors • Strengths • Weaknesses • External Market Factors • Opportunities • Threats • How will these factors impact how we market our new pet food line? • Price • Place • Product • Promotion (Southern New Hampshire University, n.d.)

Research Methodology • Primary Sources • SNHU Pet Supply Case Study (Southern New Hampshire University, n.d.) • Secondary Sources • Limitations • SWOT Analysis (Southern New Hampshire University, n.d.)

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(Wikipedia, ND)

Strengths • Manufactured in the United States • Established Online Presence • No Budget Limits • High Quality Natural Ingredients • Credible Reputation (Southern New Hampshire University, n.d.)

Weaknesses • Higher Level of Production • Deficient in Online Experience • Marketing Department – Depleted Content Resources • Falling Behind On Online Posts – Unable to Build Followers • Products Only Known Locally (Southern New Hampshire University, n.d.)

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Opportunities • Utilize Robust Website • Learn More Efficient Ways to Promote on Social Media • Market Products Made in the United States • Market Healthy Living for Pets • Monthly Subscription = Highlight (Southern New Hampshire University, n.d.)

Threats • Local Farmers May Increase Prices Due to Recent Tariffs • Competition with Competitors – Cheaper Prices (Chewy & Amazon) • Customer Brand Loyalty • Consumer Purchase Behavior – Not Always Consistent • Change in Environmental Regulations • Current Logistics Supplier – Falling Behind (Southern New Hampshire University, n.d.)

Next Steps – Internal & External Market Factors CONSTRUCT A STRONGER ONLINE PRESENCE TO FOCUS ON NEW PRODUCT LINE DEVELOP AN ONLINE MARKETING DEPARTMENT CREATE PROMOTIONAL CAMPAIGNS TO REFLECT THE VALUE OF THE PRODUCT ENSURE NEW ONLINE STRATEGY REACHES OUR TARGET MARKET (Southern New Hampshire University, n.d.)

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References American Pet Products Association. (n.d.). Pet Industry Market Size, Trends Ownership Statistics . Retrieved from American Pet Products Association: https://www.americanpetproducts.org/news/News-Public- Relations/pet-industry-market-size-trends-ownership-statistics Fanelli, J. (2022, November 1). Making Way for Millennials & Gen Z . Retrieved from Pet Business: https://www.petbusiness.com/featured_articles/making-way-for-millennials-gen-z/article_c02da4d2-5542-11ed- b3a3-53f61751af9b.html#:~:text=Gen%20Z%20and%20millennial%20pet,their%20pet%20products%20in%20store. Gordon, K. T. (2005, February 21). Marketing Tips for Launching a New Product . Retrieved from Entrepreneur: https://www.entrepreneur.com/starting-a-business/marketing-business-marketing-marketing-tips- for/76364 Kenton, W. (2023, October 30). SWOT Analysis: How To With Table and Example . Retrieved from Investopedia: https://www.investopedia.com/terms/s/swot.asp Lesonsky, R. (2024, January 21). How to Set Up an Online Presence for Your Business . Retrieved from Score: https://www.score.org/resource/blog-post/how-set-online-presence-your-business noupe. (2023, April 5). How To Design a Marketing Campaign that Reflects Your Company’s Values . Retrieved from noupe: https://www.noupe.com/business-online/how-to-design-a-marketing-campaign-that- reflects-your-companys-values.html Pet Food Industry. (2015, October 21). Report: 4 key trends driving $15 billion US pet market . Retrieved from Pet Food Industry: https://www.petfoodindustry.com/pet-food-market/article/15461561/report-4- key-trends-driving-15-billion-us-pet-market Phillips-Donaldson. (2018, June 4). How to target the most connected pet food consumers . Retrieved from Pet Food Industry: https://www.petfoodindustry.com/pet-food-market/blog/15464832/how-to-target- the-most-connected-pet-food-consumers Power Digital. (2023, May 8). Retail Partnerships: How to Collaborate with Other Stores to Drive Sales . Retrieved from Power Digital Marketing: https://powerdigitalmarketing.com/blog/retail-partnerships/ Southern New Hampshire University. (n.d.). Communicate Market Factors: SNHU Pet Supply Case Study . Retrieved from https://learn.snhu.edu/content/enforced/1425924-MKT-20055-XK193-OL-DAC- CFA.23DA10/course_documents/Communicate%20Market%20Factors%20SNHU%20Pet%20Supply%20Case%20Study%20%5bMKT-20055%5d.pdf?ou=1425924 Wikipedia. (n.d.). The four components of SWOT in a 2 x 2 matrix . Retrieved from Wikipedia: https://en.wikipedia.org/wiki/SWOT_analysis#/media/File:SWOT_en.svg

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