Understanding Target Audience: Key Insights for Personal Branding

Question 1 1.875 / 2.5 points Which of the following are important considerations for selecting a target audience? Select all that apply. Question options: Who would be the most likely to use the product or service? Who purchases and/or uses similar products? Who is financially capable of purchasing your product or service? Who has the power to help you meet your brand objectives? Hide question 1 feedback In addition to knowing a target audience well, successful brands are also selective in identifying their target audience to make sure their product or service will have a chance at success. Question 2 2.5 / 2.5 points Being able to describe your target audience is helpful, but not necessary, to develop an effective brand. Question options: True False Hide question 2 feedback Without a clear understanding of your target audience, it will be difficult to develop effective marketing materials, as well as select appropriate channels to share messages with them. Question 3 2.5 / 2.5 points

Which of the following are key considerations for identifying and targeting your audience when building a personal brand? Select all that apply. Question options: Broadening your target audience to as large a population as possible Analyzing target audience demographics (e.g., age, gender, income level, location, etc.) Considering channels that will attract your target audience to your products or services Contacting chief competitors to solicit their help in marketing your products or services Identifying supporters who can influence your target audience Hide question 3 feedback Spending time to identify and define your target audience is a business best practice when building a personal brand. It’s important to find the right balance when defining your target market so that your audience can recognize that you are talking specifically to them. It’s better to narrow down a target market so that your message is strong, compelling, and clear, rather than trying to appeal to everyone. Question 4 2 / 2.5 points Which of the following are considerations to examine about a target audience? Select all that apply. Question options: Conduct informal research on the web Collect survey data from members of your target audience Read news stories that interest or impact your target audience Analyze demographic data Use your own personal experience to make predictions of their interests and behaviors

Hide question 4 feedback Using a variety of credible qualitative and quantitative data can provide a holistic view of your target audience. Question 5 2.5 / 2.5 points What is one of the first steps one should take when identifying a target audience? Select one. Question options: Conducting a market analysis Creating an advertising campaign Developing and finalizing a product or service Creating a brand logo and color palette Hide question 5 feedback While a general idea of a product or service is required, knowing a target audience is important for helping refine, finalize, and share a product or service effectively. Question 6 2.5 / 2.5 points If a brand is intending to target an audience aged 18 to 25 who live in urban areas, which channel would be the most effective way to market that brand? Select one. Question options: Radio advertisements Newspaper Social media

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Television commercials Billboards Hide question 6 feedback Remember to consider common preferences among a demographic. While there are always outliers, keeping common preferences in mind can help brands connect with a larger population than designing for a narrow demographic. Question 7 2.5 / 2.5 points Best-selling author Mark Dawson offers Self-Publishing 101, a comprehensive master class written and presented by him for other authors. His personal brand statement is: "I can show you how to get your work into the hands of readers. Even if you think it's too complicated. I will demystify the process and show you how easy it is. I will teach you how to build a rock-solid platform that will find new readers for you. I'll teach you my methods, and I'll show you the ethical and fully vetted services you can turn to for help, should you need it." Who do you think is/are the target audience(s)? Select all that apply. Question options: Publishing houses Literary agents First-time authors who are just entering the field and don’t have an agent Published authors who have an agent Authors who want to self-publish their works to cut down on expenses Hide question 7 feedback A strong personal brand statement summarizes who you are in a distinctive, inspiring, and persuasive manner and conveys what services and/or products you promise to deliver to your target audience. Mark Dawson promises his intended target audience a guaranteed system that will get results for would- be authors and sell their books.

Question 8 2.5 / 2.5 points Match the type of information about an audience to its value for branding. __2 __ Can be used to help select appropriate communication channels and general interests __1 __ Can be used to determine the reach of a message, product, or service, as well as to better understand cultural norms based on proximity __4 __ Can be used to determine how an audience feels about a particular idea, service, or value __3 __ Can be used to inform level of education, professional interests, and general estimates of income 1 . Geographic Location 2 . Age 3 . Occupation 4 . Attitudes Hide question 8 feedback Each type of information about a target audience provides unique details that, when used with other types of information, can paint a clear picture of them. Question 9 2 / 2.5 points Brand Statement: "Make-A-Wish International grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. We are dedicated to making every eligible child's wish come true." Based on the brand statement, who do you think is/are the target audience(s)? Select all that apply. Question options: Children with asthma, chickenpox, or diabetes

Children with leukemia or serious head and spinal cord trauma Parents or legal guardians of a child with a life-threatening medical condition Corporations who donate to Make-A-Wish International Medical professionals treating a child with a life-threatening medical condition Hide question 9 feedback Make-A-Wish International’s brand statement conveys a strong commitment to children with life-threatening medical conditions. Referrals can be made by the children themselves, a parent or guardian, or a medical professional who is treating them. Question 10 0 / 2.5 points Which of the following defines audience demographics? Select one. Question options: A detailed analysis of the values and interests of a particular audience Statistical characteristics of an audience All of the above Specifically the age, gender, and income of an audience Qualitative information about a particular cultural group Hide question 10 feedback While all kinds of information is used to analyze and describe a target audience, demographic data refers to specific types of information about people. Done

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