Babylon video pjm6610

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BABYLON VIDEO 1 PRODUCT DESIGN AND EXPANSION IN THE ONLINE VIDEO INDUSTRY by Oluwasegun Emmanuel Odediran PJM 6610 Business Analysis Instructor: Kim Savage January 14, 2024

BABYLON VIDEO 2 Abstract In recent years, there has been a significant surge in growth within the online video platform market. The current valuation for the global online video platform market in 2022 stands at USD 8.09 billion. Industry reports indicate that this market is expected to achieve a remarkable compound annual growth rate (CAGR) of 20.7% from 2023 to 2030. This impressive growth can be attributed to the rising popularity of online videos and the widespread availability of advanced wireless telecom networks. The market has also been greatly influenced by the prevalence of handheld devices such as smartphones and tablets, which have made consuming online video content more accessible than ever before (Jeff Maker). Moreover, the e-learning industry has experienced a significant boost in recent times due to the impact of COVID-19 and subsequent lockdown measures. These circumstances have necessitated remote education and training opportunities, leading to an increased demand for online video platforms. Overall, these factors have contributed to the remarkable growth and development of the online video platform market in recent years ( Online Video Platform Market Size Report, 2021-2028 , n.d.). Keywords : online, video, platform, telecoms, networks, smartphones, tablets, Babylon, Business, Analysis, Core, Concept, Model

BABYLON VIDEO 3 Introduction "Babylon serves as a leading video streaming platform, catering to a vast and diverse audience of over 22 million subscribers. As the company continues to grow, it is met with rising competition and heightened consumer demands. Therefore, it falls upon the project manager to assess the user interface and functionalities of Babylon while also conducting a thorough analysis of top industry competitors such as Netflix and Amazon video on both web and mobile. Based on these evaluations, informed suggestions must be provided for the next phase of product development." In order to effectively analyze and establish a framework for the integration of good business analysis practices into a project management environment, it is important to consider the complexity of the organization and its environment. To achieve this, it is necessary to design and implement processes that can seamlessly integrate changes into organizational systems. Additionally, a project needs assessment based on industry best practices and standard applications, such as business case analysis, benefits realization, benefits sustainability, and transition, should be designed and organized. To better understand the situation, we will be using the BACCM model to dissect the case study. This will enable us to identify the change, need, solution, stakeholder, value, and context in order to provide recommendations to the product manager ( The Business Analysis Core Concept Model® , n.d.). Analysis Need Utilizing the Business Analysis Core Concept BACCM model, this analysis breaks down the change, need, solution, stakeholder, value, and context of the Babylon video. The first core

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BABYLON VIDEO 4 concept delves into the critical analysis of the need for the new product design and online video streaming expansion. A need assessment strategy is employed to identify problems and opportunities that are crucial to the success of any business expansion. Babylon's content carousels were one of the first considerations in this process, as internal content programmers manually curated and refreshed content offerings in its apps. This manual process made it challenging for the team to keep up with timely updates on the app, which highlights the need for an automated system. Additionally, expansion beyond the current three international markets (India, Brazil, and FRITES) requires careful consideration of government policies on online video streaming services, access to reliable internet services, viewing habits, and cost of living. Gathering data through the need assessment strategy will enable the product manager to determine if the stripped-down version provides the full functionality of the US product, which is essential when developing entirely new content for expanding into those new regions. Stakeholders To gain a comprehensive understanding of each stakeholder's potential impact on a new product's expansion and design, it's crucial to conduct a stakeholder analysis. This analysis assesses factors like stakeholder interest, power, capital investment, and risk tolerance. Once completed, this analysis can help inform recommendations on which content categories to prioritize. Some internal debates may arise, such as whether to invest more in non-US content catalog offerings like Bollywood movies to attract non-English speaking viewers or to allocate more resources towards live content streaming rights for music concerts and other events. These discussions will need to consider the potential costs of developing original in-house content. Change

BABYLON VIDEO 5 It's a common occurrence for any organization to go through changes in order to grow and innovate. To successfully implement these changes, it's important to understand the requirements, the problems they will solve, the advantages and disadvantages, and the time needed to execute them. In this case, the programmers recognized the need to switch from a manual to a machine-learning automated system for grouping movie and TV content on the homepage. This change would provide a personalized experience for each customer based on their usage and would improve over time. To ensure the change brings value to stakeholders, it's important to consider its long-term effects and continuously improve upon it if necessary. Context The primary objective of the need assessment strategy is to evaluate the potential impact on stakeholders in the US, India, France, Italy, and Spain when implementing an automated system that delivers personalized content based on individual preferences, particularly for non-English speakers. The ultimate goal is to enhance the user experience and attract more customers by meeting their online streaming needs for movies and TV services, thereby increasing their engagement with the platform. Solution As a business analyst, it is crucial to carefully assess the impact of any proposed solution on all stakeholders involved. This entails a thorough analysis of various factors, such as the speed of implementation, delivery methods, required resources, and necessary changes. For instance, the implementation of a Machine Learning solution to automate online streaming services for new products can offer significant benefits to stakeholders, language processing. It eliminates the need for manual app updates, streamlines video streaming, and tailors it to customized views in

BABYLON VIDEO 6 an organized manner. This results in an improved online experience that can attract customers from other countries, leading to an increase in Babylon's ROI and pleasing investors. Value In today's business world, it is widely accepted that every company operates based on their values. This also holds true for online streaming services, which have created a unique value proposition for each of their stakeholders. With their offerings of live concerts from the comfort of one's home, the ability to watch trending movies and series, and more, these services have managed to cater to the needs of diverse audiences. To ensure that the value chain is operating as expected, it is essential to identify and quantify the specific needs of each stakeholder. This data must then be analyzed to determine if it meets the expectations of all stakeholders. Only by doing so can the streaming services provide a comprehensive solution that meets the unique requirements of each stakeholder. Conclusion and Recommendations Employing a Business Analysis Critical Control Matrix (BACCM) can prove to be a highly efficacious approach for a business analyst to scrutinize data pertaining to the expansion and product design of an online streaming business through a comprehensive needs assessment.  Conducting a thorough analysis of various factors, including identifying existing problems, exploring potential opportunities, and considering any constraints that may be imposed by policies or regulations.  To ensure efficient development and operation of an application, it is crucial to meet the needs of all stakeholders involved, including end-users, developers, product managers,

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BABYLON VIDEO 7 investors, the operations team, and management. By catering to each stakeholder's requirements, the app can provide a better user experience and better returns on investment. In order to effectively expand a software or business process change solution to an international market, it is crucial to possess relevant data that can inform decision- making. This data must encompass details on the amount of traffic generated by competitors such as Netflix and Amazon and insights on potential new products or services to introduce into the market. By carefully analyzing this information, businesses can develop effective strategies to improve their offerings and maintain a competitive edge. In conclusion, use standardized Business analysis practices and use them effectively.

BABYLON VIDEO 8 References Online Video Platform Market Size Report, 2021-2028. (n.d.). Www.grandviewresearch.com. https://www.grandviewresearch.com/industry-analysis/online-video-platforms-market Project Management Institute. (2015). Business analysis for practitioners : a practice guide . Project Management Institute, Inc. Savage, K. (2024). PJM 6610 Assignment, Case Study Analysis Week 1: Babylon Online Streaming.pdf Savage, K. (2024). PJM 6610 1B Strategy and Needs Assessment.pdf The Business Analysis Core Concept Model®. (n.d.). Www.youtube.com. Retrieved January 15, 2024, from https://www.youtube.com/watch?v=h2i3YtHQWsg&t=47s

Babylon video pjm6610

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