Information
Search
In this process, the buyer will be searching and selecting the most appropriate buyer for their needs. This can include commercials, social media, billboards, etc. The buyer could be feeling stressed or relieved based on if they’ve selected a company or not. This is also the time period
in which they would initially look at the available options for orders.
Auntie Anne’s plan of action is to post on their numerous social media accounts including Snapchat, Instagram, Facebook, Etc. Also possibly getting into a new commercial for the Auntie Anne brand. This would be the optimal way to spread the word about catering. A new commercial would allow us to continue to hit a different demographic that isn’t as cellphone technology based.
Evaluation
of
Alternatives
During this stage, the customer or buyer would take the time to explore their other catering options. This can include keeping price point, delivery time, quantity of food, in the back of their mind while shopping.
Auntie Anne’s can take this time to reinforce their many different food options, and how they stack up based on price, time and efficiency to the other catering competitors in the area.
Purchase
During this stage, the customer is finalizing their order as far as both food and the details of the arrival to the event. They have already taken the time to select their best option and are punching out the few small details.
The plan of action would be to maintain an easy, quick and reliable method of checking out. In this section, it would be beneficial to have the ability to update the order easily accessible and simple to do,
Reaction
After making this purchase, the customer should feel relived and sure that their exact
order will be delivered to the specific destination at the right time and place. The customer may also be feeling relieved for completing the order and having it set up.
In this stage Auntie Anne’s would make sure it is easily available should the customer need to a change or cancel their order. As well as ensure that the product and service meet and exceeds the standards of the customer.
Part 2 - Detailed Analysis
: Based on what is valuable to Auntie Anne’s customers, help Auntie Anne’s market to their customers during their decision-making process.
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