Consumer Behavior and Buying Process Quiz: Key Concepts Explained

QUESTION 1 1. You are listening to your favorite podcast. Every ten minutes, you hear an advertisment, most often about a new type of energy bar. In this scenario you are gaining information about the new energy bar, even though you are not intentionally seeking out that information. This is the process of ___. subliminal advertising acquired information passive information ineffective advertising 2 points QUESTION 2 1. Upon graduating from air flight school, you go out and buy yourself a pair of aviator glasses. Wearing these glasses to work makes you feel like you 'fit in' with your coworkers. This relationship between you and the glasses can be considered a: influencer nostalgic attachment stereotype advancement self-concept attachment 2 points QUESTION 3 1. When you shop for clothing, you are careful to only shop those brands that take into account human rights, the environmental impact of their manufacturing, and are transparent. Your consumer behavior can be labeled as: a transparent consumer a strategist an influencer an ecoshopper 2 points QUESTION 4 1. Which of the following is NOT a step in the consumer buying process: Buying Assessing need Compare alternatives Selecting a product or service 2 points QUESTION 5 1. The rule that a consumer will search for an item for as long as the cost of the search is less than or equal to the expected savings from the search, this is known as: the information search rule an ongoing search

the experience of goods rule the rule of probability 2 points QUESTION 6 1. Which of the following is NOT included in conducting an external search when completing the second step of the consumer buying process: internal thoughts direct experiences opinions of influencers social media advertising 2 points QUESTION 7 1. Marketers identify indivdiuals basic needs into groups. They then focus their attention on a group of people who are most likely to make a purchase, this group is known as: the target market the target consumer the select group the major market 2 points QUESTION 8 1. Consumers evaluate product characteristics based on the following EXCEPT: sampling cost timinig features 2 points QUESTION 9 1. There are 6 steps in the consumer buying process, but these steps can be categorized into 3 parts, which are: searching, assessing, evaluating assessment, buying, evaluating prepurchase, purchase, and postpurchase research, compare, purchase 2 points QUESTION 10 1. The prepurchase step of the consumer buyer decision process focuses on: population trends that predict a consumers behavior.

what consumers are thinking about and their behavior leading up to a purchase. demographic characteristics of an individual that cannot be changes (age). the consumers place on the Maslows Hierarchy of Needs. 2 points QUESTION 11 1. Companies often offer frequent-flyer programs, discounts, gifts, and coupons in order to build: consumer markets target markets trust loyalty 2 points QUESTION 12 1. Consumers make decisions about what types of information to access. Which of the following is NOT a common criteria for selecing information to access: transparency existence of alternatives allurness appropriateness 2 points QUESTION 13 1. The textbook states four things marketers seek to maximize, these include all of the following except: Loyalty. That you notice their brand. Consumption. Transparency. 2 points QUESTION 14 1. Consumer behavior refers to: the transparency of purchases strategies taken to ensure financial stability and accountability the complex buying behavior of consumers the intricacies of buying and selling decisions 2 points QUESTION 15 1. The process by which companies use brands and unique images to position themselves in the minds of consumers is known as:

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HDF214QR Ch 6 Quiz Key

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