bus357 week5 quiz

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School

Ashford University *

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357

Subject

Marketing

Date

Feb 20, 2024

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docx

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Uploaded by HighnessAlpaca2146

Question 1 1 / 1 pts Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization. Pulte Homes most likely follows a ________. social marketing orientation sales orientation Correct! strategic marketing orientation production orientation Question 2 1 / 1 pts When a company has improved its operations efficiency so much that it decide to move back to its home country, this is called ________. nearshoring offshoring Correct! onshoring outsourcing

Question 3 1 / 1 pts Logistics is also known as ________. internal logistics Correct! materials management the internal supply chain value-added management Question 4 1 / 1 pts Which of the following most accurately describes the current state of HRM efforts to staff international operations? Fewer women are accepting international assignments. The length of permanent assignments is rising among middle managers. Correct! There are historic shortages of executive talent for international assignments. Third-country nationals are quickly being replaced by localized expatriates. Question 5

1 / 1 pts The degree of caution companies display in valuing assets and recognizing income is known as ________. Correct! conservatism transparency measurement disclosure Question 6 1 / 1 pts A(n) ________ staffing policy framework assumes that the practices and procedures that work at headquarters will work in foreign operations; as such, executive slots are filled by home-country nationals. polycentric intercentric Correct! ethnocentric geocentric Question 7 1 / 1 pts

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Three major areas of concern when providing financial information to the larger investing community are language, currency, and the ________ on which financial statements are based. shareholders' equity exchange rates Correct! underlying GAAP corporate strategy Question 8 1 / 1 pts ________ manufacturing is any manufacturing that takes place in a country different from the home country. Correct! Offshore Multidomestic Cost-minimization Outsourcing Question 9 0 / 1 pts What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Correct Answer gaining economies in production and distribution earning initial sales in emerging economies eliminating excess domestic capacity You Answered gaining brand recognition Question 10 1 / 1 pts International marketing differs from domestic marketing in that ________. marketing principles are different consumers prefer domestically made merchandise Correct! environmental variations require applying principles differently low prices are a more important competitive factor in foreign markets

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