Client Opportunities Fall 22

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School

Western University *

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Course

1023B

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ElderNeutron9207

1. Development of an on-line training course and Business Plan BDH Collective Inc. Montreal Based Company looking to update a business plan, develop a new product inclusive of market research, expansion strategies and digital marketing. 2. Business strategy for the marketing and sales of pre-construction housing. Collective Aim Inc. www.collectiveaim.com Ontario based company looking for the development of a comprehensive research project inclusive of market analysis, competitive analysis, pricing models, financial forecasting and legal considerations. Development of a presentation deck for potential investors. 3. Digital Content Creation PIFIT App Inc. Winnipeg based Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. Identify marketplaces and customers for immediate targeting. 4. Market Research for Food Consultancy SFPM Consulting www.sfpmfoodconsulting.com British Columba based company seeking a report that outlines their industry’s key competitors and lead identification OR if applicable, lead expansion opportunities through both consumer market research and competitor analysis. The report should include competitor analysis and consumer market research. The report should also identify 2 to 3 possible marketing plan and strategies to reach the consumers and how to best provide value to our consumers. 5. Internationalization and Marketing Strategy Capra Coffee Corporation www.capramade.com British Columbia based company looking for a study of a geographical area that would include: An analysis of the current international business environment (competitors, legal, political, economic, industry size), an overview of potential opportunities and challenges facing the company in the chosen geography, a target market research in the chosen geography and specific marketing strategies in the chosen geography 6. Consumer Finance Company Opportunity #1 Fairstone Bank -- www.fairstone.ca London Ontario based company looking for a “First Party/Zero Party” data collection strategy where research is conducted to suggest how to adapt to a “cookie less” world and suggest tactics for 1 st party data collection. Some content pieces will be requested. 7. Consumer Finance Company Opportunity #2 Fairstone Bank -- www.fairstone.ca London Ontario based company looking for a User generated content strategy that can be used in the companies’ marketing efforts and generates increased testimonials on other platforms (ex. Bing, Facebook etc.) 8. Consumer Finance Company Opportunity #3 Fairstone Bank -- www.fairstone.ca London Ontario based company looking a human resource recruitment strategy to help Fairstone drive more application for branch and home office positions. Efforts will seek positioning Fairstone as a desirable employer. 9. Digital Marketing: Social Media/Branding Strategy and Management Carnival Guide Fairstone Bank -- www.carnivalguide.co Toronto Ontario based company looking for branding, strategic social media marketing, prospecting strategies and marketing communications.

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