10 Buying and Disposing

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Kwantlen Polytechnic University *

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1230

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Marketing

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Feb 20, 2024

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docx

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10 Buying and Disposing smart refresh 1 min refresh 8 min course report MODULE RESULTS QUESTIONS: 18 expand all collapse all attempts i 1. People experience time differently in different situations. Which of the following time categories provide less than optimal opportunities for people to see ads? Check all that apply. CORRECT ANSWER:  Flow time  Deadline time see more 2. People experience time differently in different situations. Which of the following time categories provide good opportunities for people to see ads? Check all that apply. CORRECT ANSWER:  Time to kill  Occasion time see more 3. Retail theming creates imaginative environments to transport shoppers to fantasy worlds. Which of the following is NOT a retail theming technique? CORRECT ANSWER: Cyborgspace themes

see more 4. Magnus participates in a car co-op in order to enjoy occasional day trips without feeling guilty about owning a car. He could be considered a(n) ___________. CORRECT ANSWER: transumer see more 5. Social shopping uses technology to allow online shoppers to _______________________. CORRECT ANSWER: simulate the experience of shopping with others see more 6. ___________ show(s) that many consumers want to squeeze more value out of their possessions by selling or trading them. CORRECT ANSWER: Recommerce see more 7. Carlos walks down the cereal aisle in the grocery store. He remembers that he is almost out of breakfast cereal, so he buys some Frosted Flakes. This is an example of __________. CORRECT ANSWER: unplanned buying see more 8.

Product ratings, design competitions, live outfit reviews, and visual scrapbooks are examples of _________________. CORRECT ANSWER: social shopping mechanisms see more 9. The usage context of a product can be the basis for segmentation; consumers look for different product attributes depending on _________. CORRECT ANSWER: the context in which they intend to use their purchase see more 10. Many factors affect a purchase, including the buyer’s mood, physiological state, or disposition toward shopping. These factors are known as the __________________. CORRECT ANSWER: consumer’s antecedent states see more 11. A strategy to create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation is known as ________________. CORRECT ANSWER: retail theming see more 12. The "transumer" is an example of ________. CORRECT ANSWER: collaborative consumption see more

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13. By identifying important usage situations, marketers can tailor market segmentation strategies to ensure that _____________________. CORRECT ANSWER: offerings meet the specific needs these situations create see more 14. Researchers assess consumers’ shopping motivations such as hedonic value or functional value. Of the following, which statement most closely represents functional value? CORRECT ANSWER: I accomplished what I wanted on this shopping trip. see more 15. One solution to the dilemma of product disposal is the trend of ______________, where one consumer exchanges products with another person. CORRECT ANSWER: lateral cycling see more 16. Bass Pro Shops, The Venetian hotel, eBay’s retail interface, and the Kiva day spa in downtown Chicago are all examples of _________________. CORRECT ANSWER: the four basic retail theming techniques see more 17.

Which of the following is NOT an example of a P2P (peer to peer) payment system? CORRECT ANSWER: Gemba see more 18. It has been possible to promote various kinds of virtual currency and encourage consumers to switch from cash and credit cards to digital wallets due to which type of technology? CORRECT ANSWER: Near field communications technology see more support

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