Product/service: Pizza Hut
Generation: Millennials
Gender segment: Male
Millennials are the largest percentage of the workforce. This generation
receives considerable marketing attention. Many millennials grew up immersed in the digital world. To communicate with this segment the digital world would be the primary source. digital technology is core to the millennial lifestyle. It’s no surprise mobile technology is important to members of this age group, however mobile is not only for social use. Millennials use their devices for research and education. To say they are connected is an understatement. Millennials are increasingly connected in the workplace, and they connect the stories of the company with the rest of the world. The result? Companies are investing in employee apps that enable advocacy and give all their employees the opportunity to be part of the brand story.
Some differences from previous generations are that they did not rely on technology, and they think globally. Attract this group early and earn its loyalty by appealing to their belief that they can make the future better. Traditional mass marketing approaches do not work well with younger consumers. It is important that these consumers know that an organization's mission speaks to a purpose greater than the bottom line. Give them systematic feedback because they value positive reinforcement at accelerated rates and want more input. In addition, most of the pizza campaigns include men eating as much slices as possibles. Whereas women tend to be the face of more healthy food. For millennials it will be important to show a social media post about promoting the new Pizza Hut lunchbox. A good theme message for the men in the millennial generation would be “Hungry eat more.” The theme message would make men to approach the company to buy more pizza without any regards. In addition, the theme message will need to be promoted on social media since the millennial generation are obsessed with the digital world. Men would normally eat anything without thinking about calories, ingredients, or seasonings. The theme message would fit with the product, generation, and gender segment perfectly. References:
Mateo, J. G. (2017, October 16). Millennials as customers: How digital natives are reshaping the way of doing business
. Medium. https://medium.com/@jimenagarciamateo/millennials-as-customers-how-digital-natives-
are-reshaping-the-way-of-doing-business-90a174c7d64d
