Although traditional and eSports differ substantially, both can exist within the realm of
entertainment and sports, highlighting shifts in consumption from various marketing and
economic viewpoints.
There are notable distinctions in audience dynamics and engagement. Traditional sports, which
emphasize skill, teamwork, and live audience participation rely on physical venues, broadcast
TV, media partnerships, and media sponsors to attract viewers; on the other hand, eSports
utilize digital platforms and the global internet's global reach to attract younger tech-savvy
audiences through platforms like Twitch or YouTube.
Conventional sports take an approach similar to radio, TV and stadium advertisements when
marketing themselves while eSports rely more heavily on digital strategies for marketing their
event or tournament, using influencer marketing and seamless product integration into gaming
environments with partners renowned gamers for greater brand exposure in gaming
communities.
Revenue generation strategies in different sports also differ considerably. Traditional sports
utilize strategies like sponsorships, merchandise sales, ticket sales, TV rights and merchandise
licensing revenue streams while eSports relies mainly on media rights sales, in-game purchases,
sponsorships and advertising as a source of income. With its rapid development comes
