YouTube Project Proposal

docx

School

Brigham Young University, Idaho *

*We aren’t endorsed by this school

Course

301

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by CaptainMonkey3928

YouTube Project Proposal Name: Lea Sutton Date: 10/11/23 Company Data YouTube is an Internet and Video Hosting organization that has over 100 local platform versions all over the globe. It’s currently the best video upload site and the 2 nd most visited online site after Google. With 2,800 employees working all over the world, the platform has 2.5 billion users, making up almost one-third of the entire internet (HubSpot). YouTube’s global advertising revenues amounted to about $29.24 billion in 2022 (HubSpot). Company History “Our mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories” (YouTube). YouTube first launched in 2005 after its 3 founders, Chad Hurley, Steve Chen, and Jawed Karim decided that they needed a better video upload site. While YouTube initially had difficulty getting traffic in the first few months of their initial launch, received $11.5 million from investors, and thereafter sparked the internet in 2006. When YouTube picked up enough traction, Google approached the founders and purchased the platform for $1.65 billion. Through many investments, collaborations, and support for content creators on the website, YouTube invented an easily accessible and reliable video uploading and sharing platform and video monetization for content creators and advertisers. Overview Products/Services  YouTube Music  YouTube Kids  Advertising o SERP Ads o Embedded Ads o Landing Page Ads o Affiliate Marketing  Subscriptions o YouTube Premium o YouTube Music Premium o Channel Memberships o YouTube TV (and YouTube TV+)

Main Competitors  Vimeo – Founded by filmmakers, this platform caters to professional content creators with ad-free content and high-quality video options in their interface.  Twitch – The live-streaming platform is best known for its gaming content. It has live interactions built-in for communities to share tips and otherwise interact with others.  Vevo – A platform for only music videos with high-quality music.  TED – This platform is for intellectual conference recordings and offers over 3000 videos of speakers discussing global issues on all sorts of niche topics. Issues YouTube has gained quite the following in the past 18 years, but not without some organizational and platform-based issues. Some of these issues are quality and copyright control, spread of misinformation, inappropriate content (despite the strict Terms of Service policies), intrusive advertisements, lack of privacy from data collection, lack of environmental and social sustainability, and a lack of fairness in revenue-sharing with content creators. Although YouTube has made significant efforts to tackle these issues, they still unfortunately arise for average users and content creators alike. Rationale I chose YouTube as the company I was interested in researching because I enjoy learning the processes behind marketing, content creation, and the operations of websites. Something that drew me in about YouTube was how involved the platform is in my average day, from school, work, to personal enjoyment. As I’m also a Video Production major, researching the employment prospects of this organization is right up my alley.

References Mayor, D. (2023, September 7). Youtube - Complete Guide: History, products, founding, and more . History-Computer. https://history-computer.com/youtube-history/ Needle, F. (2023, April 25). YouTube demographics & Data to know in 2023 [+ generational patterns] . HubSpot Blog. https://blog.hubspot.com/marketing/youtube demographics#youtube-demographics Wise, J. How many employees does YouTube have in 2023? . EarthWeb. https://earthweb.com/how-many-employees-does-youtube-have/ About YouTube . YouTube. https://about.youtube/ Dutta, A. (2023, August 11). YouTube Business Model: How Does YouTube Make Money? . Feedough. https://www.feedough.com/youtube-business-model-how-does youtube-make- money/ 10 Best YouTube Alternatives and Competitors. NordVPN. (2023, January 3). https://nordvpn.com/blog/youtube-alternatives/ Advantages and Disadvantages of YouTube . EDUCBA. (2023, February 17). https://www.educba.com/advantages-and-disadvantages-of-youtube/

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Consumer Analysis for Marketing Collateral.docx

05_05_05.docx

Case study assignment#1.docx

BSBMKG431_Weerawat Phatchana_TASK2.docx

BSBMKG435_Weerawat Phatchana_TASK2.docx

CleanBot Pro - CaseA ; Friday7.pdf

Market analysis and market research _ Meyers.docx

Extra credit (1).docx

E-10-1 Discussion Presentation.pptx

B-Milestone Three-Marketing and Communicating Strategies.docx

A-Missouri Module Six Worksheet.docx

Post No Logo Questions_KimDo (1).docx

Recommended textbooks for you

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning