Simply Good Jars (2)

pdf

School

Florida State University *

*We aren’t endorsed by this school

Course

101

Subject

Marketing

Date

Feb 20, 2024

Type

pdf

Pages

Uploaded by DoctorHamsterMaster1015

Simply Good Jars SWOT Analysis Strengths - New product - Health-Conscious - Convenient for consumers. - Sustainable packaging Weaknesses - Limited products, only salads and parfaits. - Getting customers to know about quality. - Should consume within 5 days of delivery (Sapor Food Group) - Could be difficult to distribute without a factory nearby. - Does not include that much food. - Expensive Opportunities - SGJ could collaborate with local healthy markets, social media health influencers, and other health-focused brands. - SGJ could bring new products such as healthy smoothies, meals, etc. - Selling online and e-commerce for their Jars vs. through other stores. - Bring SGJ into large grocery stores like Target, WalMart, etc. - In America, more people are becoming more conscious about what they eat (Grimmelt) - Expansion would bring products towards different places with different societal norms, so if the correct one is chosen, it would be beneficial. Threats - The food market is extremely competitive. - Changes in food safety regulations could create large obstacles for SGJ. - There are already a few different fast prepackaged meals like Overnight Oats which also have delivery, which SGJ does not have. - Services like Home Chef, Blue Apron, and HelloFresh deliver larger, hardier meals with a wider variety than SGJ. - Expansion would cost a lot of capital and could potentially harm the business if expansion fails.

San Francisco and Miami are two of the healthiest cities in America, with over 50% of residents who exercise for 90+ minutes per week, so expansion towards either one of these cities would be a good move (Mcalister). US students receive less than 8 hours of required nutrition education each school year, far below the 40 to 50 hours that are needed to affect behavior change (CDC), showing that United States residents must figure out healthy eating habits on their own. Simply Good Jars has already passed the regulations it needs to in order to be sold in America. Unless they want to expand into Europe, which I do not think would be the best idea so early in the company's life, they wouldn't need to adapt to many new regulations. Online food delivery and sales and how to regulate and ensure the safety of the food sold online have recently been questioned by the FDA (Commissioner), so if SGJ wanted to expand via online selling and shipping of their jars, then they would need to watch out for some of these rules and regulations. About 37% of the adult population of the United States of America has obesity, which is very high compared to many other countries (World Obesity Federation). This high number can indicate that lots of people do not necessarily care too much about what they eat in America, and would not go out of their way to eat simply good jars. The healthy foods market in America is currently valued at $988 Billion, and is expected to grow annually by about 4.5% for the next decade (Singh). These statistics show that the healthy foods market is a good market to join or

expand in. If Simply Good Jars decided to expand, the market would continue to grow, making way for new customers to purchase Simply Good Jars. There are many different competitors, but none are exactly the same as Simply Good Jars. There are quite a few healthy companies that bring premade meals, smoothies, and snacks to the tables such as Fresh N Lean, BistroMD, and Factor, but all of these companies are subscription based and are always bought online (Sassos), showing how they are not as fresh as SGJ. There are also brands like Oats Overnight which is a breakfast food (similar to SGJ’s Parfait) that has a similar concept to SGJ. The main difference is that Oats Overnight requires work from the consumer, and a wait time of a few hours until able to consume, unlike SGJ, which simply requires a 12 second shake and opening the lid. If Simply Good Jars decided to expand, competition would not be a major problem. One could argue that people can make a salad at home, which is true, but SGJ salads are extremely high quality and made with the recipe of a professional chef and culinary school graduate. A technological trend that can impact Simply Good Jars could be the trend towards robotics and artificial intelligence. SGJ could completely automate the creation process of each jar with the help of these technological trends, and this could very easily make the company much cheaper. A major customer need nowadays is sustainability, and SGJ does an amazing job at this. They are 100% curbside recyclable, meaning that all of their packaging can be recycled, and it could even be used as tupperware since it is a high quality No.1 PET plastic (Sapor Food Group). Most Americans would prefer to purchase environmentally sustainable items versus non-sustainable items (Whelan & Randy), which is another indicator as to why SGJ should expand more in the United States. There are also uncertainties that come with SGJ expanding. For example, consumer trends. Currently, health and getting active is a large trend in America. You see many more people actually going to the gym, getting healthy, and following a diet to tie it all up and to get in shape. This is a trend, and consumers always follow trends. In a few years, this may not be the case, less people will be active, and there will be less of a need for healthy foods such as Simply Good Jars. In the end, I believe that Simply Good Jars should expand in the United States. There are many cities like San Francisco and Miami which SGJ could do well in. They have already passed FDA and USDA rules and regulations, and are able to be sold in the US. The healthy foods market is expected to grow by 4.5% annually for at least the next decade, which would bring in lots of new business that SGJ could take over. Although there are lots of competitors, SGJ has a very different brand idea and has a unique brand composition. SGJ is also an extremely sustainable brand, which is something Americans are looking more towards every day. For these reasons, I believe that Simply Good Jars should focus on expanding in the United States.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Bibliography CDC. “Healthy Eating Learning Opportunities and Nutrition Education.” Centers for Disease Control and Prevention , Centers for Disease Control and Prevention, 10 Jan. 2023, www.cdc.gov/healthyschools/nutrition/school_nutrition_education.htm#:~:text=US%20st Commissioner, Office of the. “FDA Works to Strengthen Food Safety as Consumers Order Foods Online.” U.S. Food and Drug Administration , FDA, 2022, www.fda.gov/news-events/fda-voices/fda-works-strengthen-food-safety-protections-cons umers-increasingly-order-foods-online. Grimmelt, Anne, et al. “Hungry and Confused: The Winding Road to Conscious Eating.” McKinsey & Company , McKinsey & Company, 5 Oct. 2022, www.mckinsey.com/industries/consumer-packaged-goods/our-insights/hungry-and-confu sed-the-winding-road-to-conscious-eating. McAlister , Lauren. “Top 10 Healthiest Cities in America in 2023.” Mindbody , 2023, www.mindbodyonline.com/business/education/blog/top-10-healthiest-cities-america. “Ranking (% Obesity by Country).” World Obesity Federation Global Obesity Observatory , data.worldobesity.org/rankings/. Accessed 28 Nov. 2023. Sapor food group. “Terms of Use.” Simply Good Jars , 10 Jan. 2023, simplygoodjars.com/terms-of-use/. Sassos, Steffani. “11 Best Prepared Meal Delivery Services, Tested & Reviewed.” Good Housekeeping , 2023, www.goodhousekeeping.com/food-products/g37435022/prepared-meal-delivery-services Singh, Snehal. “Healthy Food Market Size, Share Forecast 2032: MRFR.” Healthy Food Market Size, Share Forecast 2032 | MRFR , Nov. 2023, www.marketresearchfuture.com/reports/healthy-food-market-11511. Whelan, Tensie, and Randi Kronthal-Sacco. “Some Politicians Are Waging a War on Sustainability. New Research Shows U.S. Consumers of All Persuasions, from Gen Zers to Boomers, Are Going in the Opposite Direction.” Fortune , Fortune, 17 Oct. 2023, fortune.com/2023/10/17/politicians-war-sustainability-new-research-us-consumers-gen-z -boomers-opposite-directions-retail-whelan-kronthal-sacco/.

Simply Good Jars (2)

Related Documents