Foundations of Digital Marketing - MOD 3 Diagnostic Assessment

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School

Rasmussen College *

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Course

3128 CBE

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by DigeryDoo8682

Module 03 Diagnostic Assessment D Question 1 171 Nho are brand advocates? dide answer choices ~ @ Paid influencers Brand marketers Correct: Correct answer Satisfied consumers who recommend a brand @ Dissatisfied consumers who choose a different brand (® Question 2 0/1 Which of the following is NOT a specific reason to vary the topic and type of media used on a business's social platforms? Hide answer choices ~ @ Familiarity Correct answer ® Incorrect: Impact

© Question 3 11 Marketers can tap into the power of influencers by selecting those that: Hide answer choices ~ Correct: Correct answer Appeal to a product's target market Have both Twitter and Instagram accounts @ Are willing to do television commercials @ Actually use the product or service © Question 4 11 Which adjective best describes someone classified as a spectator on the social technographics ladder? Hide answer choices ~ @ Active Correct: Passive Correct answer

© Question 5 171 Cynthia couldn't wait to switch to Blah Blah Mobile from Yakety Yak Mobile because her favorite rock star recommended the company. When her best friend told her that Blah Blah Mobile actually wasn't as good as Yakety Yak Mobile, Cynthia most likely: Hide answer choices ~ @ Switched to Blah Blah Mobile anyway @ Correct: Stayed with Yakety Yak Mobile @ Chose a different mobile company altogether @ Did more research before deciding © Question 6 Correct answer 171 Listening to customers, implementing programs that show consumer appreciation, and staying engaged with customer needs are all ways to: Hide answer choices ~ @ Expand social media presence Find influencers @ Get new marketing ideas @ Correct: Build brand advocates Correct answer

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© Question7 11 Andrew has amassed a huge number of vintage shaving ads on Pinterest. Where does this fact place him on the social technographics ladder? Hide answer choices ~ Correct: Correct answer Collector © Question 8 m Of the seven categories on the social technographics ladder, which group is considered your "standard user"? Hide answer choices ~ @ Inactives Spectators Correct: i Correct answer Joiners @ Conversationalists

© Question 9 11 Once a company has chosen its platform(s) and message, the next objective is to: Hide answer choices ~ @ Correct: Correct answer Optimize marketing content Identify their target market @ Categor\ze online consumers @ Develop brand advocates © Question 10 m The content that is likely to appear when consumers are trying to locate information and is likely to be linked to from other sites and blogs is: Hide answer choices ~ Correct: Correct answer Relevant

(® Question 11 0/1 Julie has provided a lot of content marketing designed to sell and very little designed to inform. What are her customers likely to do? Hide answer choices ~ @ Unfollow Correct answer Incorrect: Increase buying © Question 12 171 A marketer has done a great deal of informing and very little selling. He will likely face a loss of: Hide answer choices ~ @ Followers Correct: Correct answer Sales

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© Question 13 11 A college textbook publisher has developed a series of intriguing YouTube® videos that give viewers a sampling of textbook materials and provide problem-solving videos that help viewers understand the importance of various topics. On the social technographics ladder, the publisher would fall into the category of: Hide answer choices @ Joiner Collector Correct: Q@ L @ Conversationalist (© Question 14 171 Social networks, consumer review sites, blogging networks, and social streaming sites are all types of social platforms. Why should marketers become familiar with the strengths and weaknesses of each? Hide answer choices @ To keep up with the competition Correct: Correct answer To choose platforms that it the company's marketing objectives @ To reach all audiences @ To provide diverse marketing content

© Question 15 11 Michael would like to run a live question-and-answer session for his customers. What social platform can he use for that purpose? Hide answer choices ~ @ A blogging network Correct: § Correct answer Asocial streaming site @ A social network site @ A consumer review site © Question 16 11 On which social platform would a company be able to set up their own separate account? Hide answer choices ~ @ A consumer review site Ablogging network @ A social streaming site Correct: . Correct answer A social network site

(® Question 17 0/1 Vocal employees are nowhere near as influential as vocal consumers. ® False Correct answer © Question 18 171 Brand advocates are defined by the size of their audience. ° False Correct answer 9 Question 19 11 There are not many marketing applications to build around critics. o False Correct answer 9 Question 20 11 For content to be of value, it may either be entertaining or informative. o True Correct answer

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