AGB406 W24 ASSIGNMENT 5 MASTER

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School

California Polytechnic State University, San Luis Obispo *

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406

Subject

Marketing

Date

Feb 20, 2024

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pdf

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Uploaded by HighnessPigeonMaster765

AGB406 Agribusiness Marketing Planning Assignment 5: Conduct Primary Research: Craft a Survey for Your Target Market (20 Points) An essential step in building your marketing plan is gathering insights directly from your target market. To achieve this, you will write and conduct a primary research survey. This survey is a pivotal tool that will allow you to understand your target market's preferences, needs, and behaviors, ensuring your marketing strategies are finely tuned to meet their demands. You will share this survey and your primary research results with your client. Do quality work. Step 1: Survey Design  Using a survey tool like Survey Monkey (free version), design a questionnaire (7-10 questions) to gather information about your target market’s perceptions, preferences, behaviors or other insights related to your Marketing Opportunity.  The survey should include a mix of multiple-choice questions and open-ended questions, covering demographics, product/concept feedback or other insights relevant to developing a successful marketing plan. Step 2: Survey Pre-Testing  Before distributing the survey to the target market, pre-test your survey with a small group to ensure that questions are clear, unbiased, and effectively capture the required data. Make any changes required. Step 3: Data Collection  Each team should distribute their survey to a minimum of 20 individuals representing your target market. Step 4: Data Analysis  Once the survey responses are collected, analyze the data using Survey Monkey.  Look for trends, patterns, and insights related to your Marketing Opportunity. Step 5: Report  Create a comprehensive report summarizing your findings. The report should include:  Introduction (briefly describe the product and its significance)  Methodology (explain how the survey was conducted)  Presentation of Data (charts, graphs, tables, etc.)  Analysis (interpretation of the data, key findings)  Recommendations (based on the findings, suggest marketing strategies or improvements for the product)  Conclusion

AGB406 Agribusiness Marketing Planning Assignments 1-9: Submission Guidelines Submission Requirements:  For Assignments 1-9, submit a written summary of your research and insights.  Use sub-headings if provided in the assignment, including your findings under the sub-heads.  Keep your client in mind. Formatting Tips:  Write each assignment with the final marketing plan in mind.  Make your content engaging with bullet points, short paragraphs, and meaningful statements.  Write in the third person and avoid using "I," "you," "we," or "they." o Write like this: “The Far North Company engaged Lisa Cork of Fresh Produce Marketing to complete a marketing plan maximizing their dried fruit marketing opportunities.” o Don’t write like this: “Your company engaged me and my team to complete a marketing plan for you that would maximize your dried fruit marketing opportunities.” Assignment Bullet Points:  Assignment bullet points are just guides; there's no one-size-fits-all list. Do additional research if needed.  Think critically about what you're learning and its relevance to the client's marketing opportunity. Don’t be afraid to customize your research plan to fit your company/product needs. Submission Format:  Submit all assignments as PDFs on Canvas.  Include your company name and team member names.  Ensure all content, images, charts, etc., are included.  You can use landscape or portrait layouts but maintain consistent formatting. Proofreading and Presentation:  Check for spelling, grammar, and capitalization errors. Present brand names correctly.  Present data visually through tables or figures. Label data clearly and provide references in APA format. Final Reminder:  Each assignment is a step toward your final marketing plan.  Do your best on every assignment and it will make your final assignment easier.

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