Wk 4 Discussion Forum 2

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Feb 20, 2024

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Pricing Strategies Prior to beginning work on this assignment, read Chapter 11: Pricing Decisions. The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced, mass-marketed product in one country and a premium-priced niche market in others. In your initial post, address the following: ● Select two similar brands that offer at least one line of similar products. ● For instance, Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi: This is just an example, do not pick these brands! ● Then select two different countries; preferably a country aligned to the region you are working on from Week 2, and then a second country besides the one selected in Week 2. ○ For instance, Argentina and Germany. This is just an example, get creative! ● Compare the various pricing strategies each company uses to compete in each country. Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA Style Links to an external site. resource for assistance. References: The pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and as a premium-priced, niche product in others. The market skimming pricing strategy is often part of a deliberate attempt to reach a market segment that is willing to pay a premium price for a particular brand or for a specialized or unique product Cost based pricing Beyond this per-unit cost, when goods cross national borders, additional costs and expenses such as transportation, duties, and insurance are incurred.
Washing machines are essential items in many households around the world. Samsung and Whirlpool corporation are global leaders in the washing machine industry. In Saudi Arabia, the Korean brand Samsung and the US brand Whirlpool both use the pricing strategy called skimming. “The market skimming pricing strategy is often part of a deliberate attempt to reach a market segment that is willing to pay a premium price for a particular brand or for a specialized or unique product” (Green & Keegan, 2020). One of the major factors that contribute to price skimming is the popularity that comes with the brand name, with global exposure and ads that appeal to certain social classes it is a sure way for both companies to reap the benefits of selling their products at a higher price point. However, “the pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and as a premium-priced, niche product in others”(Green & Keegan, 2020). On the other hand, both companies Samsung and Whirlpool indulge in cost based pricing when selling their products in Brazil. “Beyond this per-unit cost, when goods cross national borders, additional costs and expenses such as transportation, duties, and insurance are incurred” (Green & Keegan, 2020). All the additional costs that both companies incur in order to get their products to different parts of the world such as Brazil will be displayed in the final price point for their products. Therefore, the pricing strategies used by both companies that have similar products on the global market may differ depending on location and many other aspects that contribute to the overall marketing strategy for said product.
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