Some of the questions that we will be asking on the survey are meant to capture a lot of information from people. The survey will consist of multiple questions where the participants will answer on a scale of 1-10, and there will also be a free response section where individuals can express their personal opinions. These “answer on a scale of 1-10” questions (1 being least favorable, 10 being the most favorable) will include: How do you feel about The North Face as a
whole? What do you think of the products that The North Face produces? Would you consider The North Face a green/sustainable company? These questions can help to determine what the
overall public perception of the company is, as well as let us know how many people are interested in their products. From this, The North Face will be able to determine how they should go about advertising their products to new potential customers, and how they should approach a new ad campaign. Data Interpretation
From the data we collected, we were able to interpret the results as (potential) customers wanting to see a lower entry price, more options for year-round clothing, and more about the company’s sustainability in their advertisements. The data as a whole came back mostly positive, with the general public’s reaction of the company and brand as an average of 8.1/10 (1 being awful, 10 being fantastic). This means that the company as a whole has made good relations with the public and is generally seen as a good brand for their sustainability, design, and quality. The biggest blunders that were most commonly mentioned were the price of
the products (generally), the predisposition to their products being meant for outdoorsy individuals, and the lack of day-to-day wearability. We managed to get a lot of helpful insight overall from this survey and have even considered it becoming a persistent tool on their website
in order to gain more knowledge on how their customers are perceiving them.
With all of this newfound knowledge, The North Face company now has the tools in hand to compete on a higher level with its competitors. By using data collected from existing and potential customers The North Face can now determine the best course of action when it comes to marketing themselves to a larger audience. For example, since people already view The North Face as a sustainable, durable, quality product for people who love the outdoors, their next step is to make their product suitable for everyone in their everyday lives. By aligning with this new outlook, The North Face would have the potential to reach millions of more customers and increase the reach of their product exponentially. This wouldn’t only make The North Face competitive in the world of outdoor equipment, but in the clothing and fashion industry as a whole. Psychological Factors
As North Face is primarily known for its high-performance outdoor apparel and equipment, people who are into hiking, camping, and other such activities are more likely to consider North Face Puffer Jackets for their functional and stylish design. People are likely to buy North Face Puffer Jackets if they perceive that their social circle values and approves of the
brand. Similarly, people who value high-quality and performance-based products may choose North Face Puffer Jackets for its technical features and durability. Some of the most important
