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Marketing

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Feb 20, 2024

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Name: Chris Beasley Asia Jones Mya Walker Khya Nelson Diamond Gibson Tabitha Weston Date: 02/08/21 1. Name and explain a current strength of PepsiCo. PepsiCo has been a complex part of American culture for over centuries. The product and brand are recognized worldwide. It is ranked top 25 global brands in the world. Pepsi is ranked as one of the largest companies worldwide in reference to marketing strategies (Conway, 2020). American culture for over centuries. PepsiCo selling food, snacks and beverages utilizes one marketing strategy, selling under one umbrella, which makes the company a powerful and diversified business. 54 percent of their net revenue brought in is from food, 46 percent brought in from beverages (PepsiCo, 2019). Brands such as Lays, Quaker, Gatorade, Tropicana and their other 18 brands all contribute to their highly diversified portfolio generating more than $1 billion annually in sales (PepsiCo, 2019). Reference: PepsiCo. (2019). Annual Report 2019. PepsiCo. https://www.pepsico.com/docs/album/annual-reports/pepsico-inc-2019-annual- report.pdf?sfvrsn=ea470b5_2 Conway, J. (1 December 2020). PepsiCo - statistics & facts. Statista . https://www.statista.com/topics/1503/pepsico/ 2. Name and explain a current weakness of PepsiCo.
Discernment is very important when it comes to consumers purchasing products such as food and beverages. Although the body needs sugar, PepsiCo carbonated soft drinks contain a great amount of sugar and their snacks contain a great amount of salt. A moderate sodium food contains less than 400 milligrams per serving. In comparison, Lays salt and vinegar chips contain around 440milligrams of sodium (WebMD, 2020) Pepsi beverages contain 41g of sugar, 38mg of caffeine, and sweeteners (“Pepsi Carbonated Soft Drinks,” 2021). In drinking just two glasses per day of high sugary drinks such as Pepsi, raises the risk of premature death by 17 percent (Levine, 2019). Pepsi snacks contain a great amount of sodium and chemical additives and flavors. The sugar and sodium level has been a major health concern to the consumers and actually have been a tremendous weakness for PepsiCo. Reference: Levine, H. (2019, September 13). Can Drinking Sodas Really Kill You?. AARP. https://www.aarp.org/health/healthy-living/info-2019/soda-health-studies.html Kam, K. (02,November 2016 ). Beware of the Salt Shockers. WebMD. https://www.webmd.com/food-recipes/features/beware-of-the-salt-shockers Pepsi Carbonated Soft Drinks. (05, February 2021). PepsiCo . https://www.pepsicobeveragefacts.com/Home/Product?formula=35005*26*01- 01&form=RTD&size=12 Extra Credit - 3 points: 3. Create a recommendation what to address the weakness in question 2. It must use RWR compliant research and address all the recommendation what criteria to earn any extra credit. PepsiCo should focus on reducing the amount of unhealthy ingredients in products to continue to strive as a company by satisfying consumers as they plan to do in 2025 (Jones, 2016). Reference: Jones, C. (17 October 2016). PepsiCo pledges to cut the fat, salt, and sugar by 2025. USA Today. https://www.usatoday.com/story/money/2016/10/17/pepsico-pledges-cut-fat-salt-and- sugar-2025/92295106/
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