MKTG 716 W#9 On-Line Activity #2 - JENNELYN LANORIO

pdf

School

Centennial College *

*We aren’t endorsed by this school

Course

716

Subject

Marketing

Date

Feb 20, 2024

Type

pdf

Pages

Uploaded by MasterBearMaster1053

MKTG 716 Week#9 Week #9 Activity: LifeCycle Analysis • This Activity is worth 3% points of your final mark. • Due on Sunday, July 16th. I will not be marking those submitted after this date • Please post this completed page on the Drop-box Under Week #9 On-Line Activity #2. If there are issues please email to me directly at ichalme1@my.centennialcollege.ca • Please enter your name and student number below • Remember to read the instructions carefully Name: Student Number : Answer the following question related to the Bubly Ad you just viewed. Brand LifeCycle: Based on this ad, what Lifecycle stage do you think this brand is in and why? Bubly's sparkling water commercial features Michael Bublé correcting pronunciations, indicating the company is in the growth stage of its brand lifecycle. This stage involves increasing sales, expanding market share, and raising brand awareness. Bubly's collaboration with Bublé aims to broaden brand recognition and connect with more customers. The humorous approach in the advertisement reinforces the brand name's correct pronunciation. To understand Bubly's current lifecycle stage, it's essential to consider factors like sales data, market share, and consumer research. Based on the Lifecycle stage: 1. Name three Characteristics that this brand would have in marketing it. Natural and Healthy - Bubly can highlight the healthy and natural qualities of its product. It can draw attention to the fact that Bubly sparkling water doesn't contain any artificial flavors, sweeteners, or calories, luring in consumers who care about their health and value pure and uncomplicated ingredients. Cost - Due to its direct impact on consumers' purchasing decisions, cost is an important consideration in marketing. Bubly can position

itself as a less expensive and more practical sparkling water alternative to its competitors. Consumers - Knowing your target market is essential for successful marketing. Consumer preferences, psychographics, and demographics should all be taken into consideration when Bubly develops marketing strategies. Bubly can successfully engage and draw in its target audience by crafting marketing messages and campaigns that will appeal to them. 2. Name three marketing Strategies that should be used. Social Media Engagement - Bubly needs to improve its social media presence through the development of engaging content, the execution of engaging campaigns, and the response to user feedback. Bubly can showcase its lighthearted brand persona on social media platforms, share user-generated content, and build community among followers. Event Sponsorship and Sampling - By supporting events and collaborating with organizations, Bubly can increase brand awareness. The opportunity to sample Bubly's sparkling water, form a favorable association, and draw new customers can all be achieved by taking part in festivals, wellness events, or neighborhood gatherings. Long- term brand loyalty may result from sponsorship of events. Limited Edition or Seasonal Flavors - Introduce limited-edition or seasonal flavors to increase excitement and repurchasing. Utilize campaigns, limited time offers, and alliances with relevant events or influencers to create exclusivity and urgency, boosting customer engagement. Would this ad work in other countries besides the US and Canada? State two points why or why not? The effect of a commercial in which Michael Bublé corrects the pronunciation of "Bubly" when it is used in countries other than the US and Canada can vary.

1. The advertisement is based on English language wordplay and mispronunciation of "Bubly." Its effectiveness may be reduced if it is difficult to convey the brand name or linguistic context in the target language. 2. The sparkling water market's preferences and perceptions vary by region, impacting advertisement reception. Conducting market research to understand target attitudes and receptiveness to humorous, celebrity-driven advertising is crucial. References Comedy, W. L. (2020). PepsiCo – Michael Bublé vs Bubly Sparkling Water (2019). White Label Comedy. https://whitelabelcomedy.com/funny-ads/pepsico- michael-buble-vs-bubly-sparkling-water-2019 MMA Case Study Hub | bubly Launch Campaign. (n.d.). https://www.mmaglobal.com/case-study- hub/case_studies/view/56700#:~:text=To%20connect%20with%20stress ed%20millennials,share%20of%20mind%20among%20consumers .

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

MKTG 716 W#9 On-Line Activity #2 - JENNELYN LANORIO

Related Documents