4- SWOT-Analysis

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Feb 20, 2024

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MKT 8035 WORKSHEET # 4 SWOT TEAM # __4_______ SEC # ___11_______ Discussion among all group members should take place and answer the following questions. What are the Strengths of your Product(s) /Services moving into the Global Market? (Strengths and Weaknesses are internal to the Company) Strengths Expanded geographic presence : They are available in 55 nations and have over 2200 stores all over the planet. The attractive displays in their meticulously planned stores entice customers. The Americas, the Accumulated Space, the Republic of Ireland, Europe, the Middle East and Africa, and Asia Pacific are the four districts where the association operates. By expanding into multiple regions, the company reduces its exposure to market risks and increases growth opportunities in each region. (Body Shop International, 2006). Niche Market: The Body Shop is well-known for creating a market for skin and hair care products by nature. Through its product lines, such as Banana Shampoo and Vitamin E Moisture Cream Tree Oil range, the group has been instrumental in introducing a generation of consumers to the advantages of a wide range of natural products. Body Shop brought the advantages of products like aloe vera, cocoa margarine, and many more to individual consideration items. The organization also altered the moral position of the business by not testing beauty care products and other consideration items on creatures. The idea by different rivals in the years to come, the organization has held high memorability and the first mover advantage (Body Shop International, 2006). Focus on Natural Ingredients : The Body Shop emphasizes the utilization of natural ingredients in its products. In a market like Jordan, where natural and organic beauty products are frequently preferred, this could be a significant strength. Commitment to Social Causes : The Body Shop's association with friendly causes aligns with the developing customer inclination for brands that contribute positively to society. This responsibility can encourage positive perception among Jordanian purchasers. What are the Weaknesses of your Product(s)/Services moving into the Global Market? Weaknesses Slow Service : It has been identified as a characteristic that body shops prefer to reach their buyers through physical stores rather than online stores. However, since their store operations are based on a franchise system and proprietor involvement is low, it has been observed that their customer service has some considerable gaps. They choose to locate their stores in crowded areas, and due to the higher demand, customers must wait an exhaustingly long time for their turn (Shastri, 2023).

High Prices : The founder of the body shop has assumed that consumers wouldn’t mind paying a little bit more for the natural ingredients which was a possible market approach during that era. But, over the period the economic instabilities and the progressive competitors with much more affordable prices coming into the market have caused body shop to drop their sales (Shastri, 2023). Unable to match up : Purchaser inclination is something that can change quickly. In any case, Body Shop has been so sure about its items that its transformation to patterns has been sluggish. The absence of item advancement has turned them less seriously connected with item variety. This could have been caused because, they have been too bustling zeroing in on being harmless to the ecosystem, against creature savagery, and representing basic liberties and it has driven them out of their fundamental center which is the makeup business. Also, the way that customers are in certain cases confounded about whether they need to be in the corrective business or be the forerunner in green ideas. Their inability to adapt their products to shifting cultural and geographical contexts could also be to blame (Bhasin, 2019). What are the Opportunities of your Product(s)/Services? (Opportunities & Threats are External to the Company) Opportunities Expanding Online Sales : As more consumers shift to online shopping, The Body Shop can leverage this trend to grow its e-commerce sales. This could include enhancing its website’s user experience, personalizing its online marketing, or expanding into new marketplaces (Body Shop International, PLC SWOT Analysis, 2006). Innovative Product Development : The beauty and cosmetics industry always evolves, with consumers looking for the latest trends and innovations. The Body Shop can attract and retain new customers by developing new products (Fatema, 2023). Associations or Coordinated efforts : Companies might think about ways to work together with The Body Shop on marketing campaigns, co-branding products, or other projects. Demand for Ethical and Sustainable Products: Jordanian purchasers are progressively becoming aware of moral and sustainable items. The Body Shop's commitment to these values aligns well with this trend, allowing it to attract a portion of socially conscious buyers. Product Offering Customization: Understanding the necessities and preferences of Jordanian purchasers allows The Body Shop to customize items or introduce limited-edition items that cater to local preferences (Fatema, 2023).

What are the Threats to your Product(s)/Services? THREATS: It is crucial to consider a range of risks that may affect The Body Shop's ability to succeed in the Jordanian market while performing a SWOT analysis to prepare for the store's prospective debut. The following are some possible risks to be aware of: Threats Intense Competition: Local and foreign businesses are fighting for market share in Jordan's beauty and cosmetics industry, which is extremely competitive. The penetration and growth of The Body Shop in the market may be threatened by the existence of well-established competitors. Beauty & Personal Care - Jordan. (n.d.). Retrieved February 05, 2024, from https://www.statista.com/outlook/cmo/beauty- personal-care/jordan . Cultural variations: For a business to successfully enter and navigate the Jordanian market, a sophisticated and dynamic approach to cultural adaptation is required due to the country's changing customer attitudes, rising demand for expensive products, middle-class integration, sociocultural variety, and influence of social variables Shammout, E. (2020). Cultural orientation and materialism in Jordan: Consumer perceptions of brand luxury . [Doctoral Thesis, Charles Sturt University]. Charles Sturt University. https://researchoutput.csu.edu.au/en/publications/cultural-orientation-and-materialism- in-jordan-consumer-perceptio Economic Factors: The purchasing habits of target customers may be impacted by economic instability or variations in the Jordanian marketplace, such as shifts in purchasing power, price inflation, or currency devaluation. This could have an impact on the market for high-end cosmetics, such as those sold by The Body Shop . (Source: The World Bank's "Jordan Country Report" - The World Bank) WORKSHEET #10 - Sustainable Development Goals (SDGs) Conestoga College has recently committed to the United Nations Principles of Responsible Management Opens in a new tab (PRME) – an approach to business education that develops students’ understanding of sustainability in the broader context of the 17 SDGs. Through PRME, Conestoga will develop the business leaders of tomorrow. Leaders who have the knowledge and skills to not only address the social, economic, and environmental issues that we face today but to prosper through the pursuit of delivering a positive change for tomorrow. Awareness of the importance of sustainability has been growing quickly in recent years, and for good reason. It is a concept that not only addresses our environmental concerns but also many diverse social issues. The United Nations’ 17 Sustainable Development Goals Opens in a new tab (SDG) outline the 17 most pressing issues facing the world today , including inequality, peace, justice, and, of course, climate change, to name a few.

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One of the sections within your Final Team Marketing Project will deal with at least one of the Sustainable Development Goals (SDG). Look at the list below of all the SDGs and indicate within your report at least 1 SDG if not more, the Company that you chose has committed to. This information should be found within the company report under Sustainability or Global Commitments. Where would this info be? Examples are found in Conestoga. Worksheet #10 - Sustainable Development Goals (SDGs) Task: Review the List below – and familiarize yourself with the SDGs. Then research the Company you have chosen and see which one of the SDGs or several that the company has committed to. Answer the question– How is the Company contributing to the SDG? https://www.unglobalcompact.org/sdgs/17-global-goals (Great Resource)

SDGs Definition Company Y/N How is Company Contributing – outline detailed initiative?  End poverty in all its forms everywhere  The company has made a Commitment to Life target to pay all their employees a real living wage (higher than the minimum wage) by the end of 2023; 96% were paid at or above this level in 2022 (2021: 100%), and the company encouraged suppliers to do likewise. This is particularly vital during the current cost-of-living crisis.  End hunger, achieve food security and improved nutrition and promote sustainable agriculture  NO  Ensure healthy lives and promote well-being for all at all ages  The company has never tested any products or ingredients on animals and has a 100% vegetarian product range. This shows that they are very serious about their customer's healthy life and trust  Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all  NO  Achieve gender equality and empower all women and girls  The company has committed to ensuring that the leaders of the company come from diverse communities, including women, LGBTQ+ PEOPLE And people with disabilities.

 Ensure availability and sustainable management of water and sanitation for all  NO  Ensure access to affordable, reliable, sustainable, and modern energy for all  At The Body Shop facility in Littlehampton, UK, which already generates electricity via solar panels and uses energy- efficient lighting, the company installed additional electric vehicle points and made the car park lighting energy-efficient.  Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all  The company uses inclusive hiring practices, offers their employees mental health and other support, and applies best practice standards, policies, and tools.  The company has made a Commitment to Life target to pay all their employees a real living wage (higher than the minimum wage) by the end of 2023, 96% were paid at or above this level in 2022 (2021: 100%), and we encouraged our suppliers to do likewise. This is particularly vital during the current cost- of-living crisis.  Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation  The company’s Workshop stores use more sustainable materials where possible, such as less virgin plastic, certified wood and paper, and fixings that can be broken down at the end

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of their life.  Reduce inequality within and among countries  No  Make cities and human settlements inclusive, safe, resilient and sustainable  No  Ensure sustainable consumption and production patterns  The Body Shop has committed to 100% of all their packaging materials being reusable, recyclable, or compostable by 2030 and 50% of all plastic use (by weight) to be recycled by that date.  Take urgent action to combat climate change and its impacts  The company has followed this goal by reporting its carbon emissions since 2021, and they are efficiently working on ambitious plans to achieve net zero  Conserve and sustainably use the oceans, seas, and marine resources for sustainable development  No  Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss  To promote healthy life on land we use ingredients of natural origin wherever we can, sourced in ethical and sustainable ways.

 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels  No  Strengthen the means of implementation and revitalize the global partnership for sustainable development  No Be sure to indicate your in-text citations and references. Your Final Team Project will be much easier to put together. EXAMPLES: (for an Article – look at @APA for other formats) Intext Citation: (Authors’ Last Name, Year of Publication, p.#) Reference: Author, (Year, Month Day). Title of Article. Title of Magazine . DOI or (Retrieved month day year, database name/URL Intext Citation(s): (Beauty & Personal Care - Jordan, n.d.) (Bhasin, 2019) (Bodyshop, 2023) (Fatema, 2023) (Kasalo, 2023) (Mori, 2023) (Shammout, 2020) (Shastri, 2023) (The World Bank)+ References: RESEARCH: DO NOT USE COMPLETED company SWOT analysis found online, this is plagiarism. You need to build the swot, based on research. 1. Company Report (what is going well) 2. Media information (newspaper articles, reports, magazine articles, etc.)

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References Bhasin, H. (2019, May 16). SWOT analysis of The Body Shop . Marketing91. https://www.marketing91.com/swot-analysis-of-the-body-shop/ Fatema. (2023, November 7). Natura &Co SWOT and PESTLE analysis . SWOT & PESTLE.com. https://www.swotandpestle.com/natura/ Shastri, A. (2023, August 18). Comprehensive SWOT Analysis of the Body Shop 2024. IIDE . https://iide.co/case-studies/swot-analysis-of-the-body-shop/ Body Shop International, PLC SWOT Analysis. (2006). Body Shop International, PLC SWOT Analysis, 1. https://conestoga.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=26855370&site=bsi-live&scope=site Statista. (n.d.). Beauty & Personal Care - Jordan | Statista Market Forecast . https://www.statista.com/outlook/cmo/beauty-personal-care/jordan Shammout, E. (2020). Cultural orientation and materialism in Jordan: Consumer perceptions of brand luxury . Charles Sturt University Research Output. https://researchoutput.csu.edu.au/en/publications/cultural-orientation-and-materialism-in- jordan-consumer-perceptio Kasalo, B. (2023, April 25). Understanding the importance of regulatory affairs in the cosmetic industry . AAPS. https://www.aaps.ca/blog/importance-of-regulatory-affairs-in-the- cosmetic-industry Masud, B. L. H. &. F. (2023, November 14). The Body Shop changes hands again for £200m. BBC News . https://www.bbc.com/news/business-67417591

Definitions – taken from : https://www.unglobalcompact.org/sdgs/17-global-goals https://www.thebodyshop.com/en-gb/about-us/brand-values/sustainability/sustainability- commitments/a/a00063 https://thebodyshop.a.bigcontent.io/v1/static/TBS_Sust_Rep_2022_V3 Beauty & Personal Care - Jordan. (n.d.). Retrieved February 05, 2024, from https://www.statista.com/outlook/cmo/beauty-personal-care/jordan . variables Shammout, E. (2020). Cultural orientation and materialism in Jordan: Consumer perceptions of brand luxury . [Doctoral Thesis, Charles Sturt University]. Charles Sturt University . https://researchoutput.csu.edu.au/en/publications/cultural-orientation-and-materialism-in-jordan- consumer-perceptio

4- SWOT-Analysis

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