Chapter 2 Strategic PlanningAssignment

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Trident Technical College *

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MKT101

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Marketing

Date

Feb 20, 2024

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docx

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1

Uploaded by LieutenantGerbil240

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In which of the following ways does market segmentation help marketers navigate the needs and wants of consumers? (Check all that apply.) Multiple select question. It helps a company understand the marketing strategy employed by competitors. It helps a company design specific marketing strategies for the characteristics of that segment. correct It helps a firm decide how to allocate marketing resources to maximize profit. incorrect It helps define the needs and wants of consumers who are most interested in buying the product. correct Correct Answer It helps a company design specific marketing strategies for the characteristics of that segment. It helps a firm decide how to allocate marketing resources to maximize profit. It helps define the needs and wants of consumers who are most interested in buying the product.
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