Harvard ManageMentor

docx

School

Northwood University, Michigan *

*We aren’t endorsed by this school

Course

652

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

2

Uploaded by MateRiverTurtle41

Report
Harvard ManageMentor – Marketing Essentials Question 1 of 7 You have developed a new type of garbage pail that automatically seals the bags once they are full. You have decided to use both direct solicitation (“push” marketing) and engagement of the customer (“pull” marketing) to promote your product. Which of the following combinations would best suit your purpose? Social media and coupons. Promotions and charitable initiatives. Mass emails and direct mail. Sales calls and advertisements. Question 2 of 7 A movie chain has recently expanded the range of food options that it will deliver to customers’ seats. As marketing manager, you want to collect data that will help you refine this service. You have decided to use qualitative research techniques. What is one of the research tools you could use? Focus groups. Pilot programs. Surveys. Sales analysis. Question 4 of 7 Your company has developed a new GPS device that includes extra features and costs less than other models currently available. How are you going to differentiate your product from those already on the market? Recognize that customer purchases are based on features, and focus your marketing accordingly. De-emphasize service because it is not a selling point for today’s technological products. Focus on features other than low cost so customers won’t think the product is inferior. Concentrate on good design to create emotional connections with the product. Question 5 of 7 Your company produces a family of power tools aimed at the home user. Your product line is now in the “growth” stage of the product life cycle. You are in charge of the new marketing plan. What will be the most important element of your plan? Create “touch and feel” experiences for potential buyers. Extend your brand to include related products. Collect feedback from customers who have stopped buying your products. Add features people are willing to pay for. Question 6 of 7 Your company has developed a new line of ergonomic chairs. Your director has assigned you the task of producing the marketing plan for this product. What should you remember when writing it?
Include strategies about product, price, place, and promotion. Limit financial data to its own dedicated section of the marketing plan. Provide a highly detailed executive summary, including development background. Make your numbers optimistic so you can gain support for the project. Question 7 of 7 Your new line of roller blinds has been phenomenally successful in your own country, and you now want to expand your operations by selling overseas. You have decided against using a trading company as your means of distribution. Why did you make this decision? It would require a substantial capital investment on your company’s part. Your level of control over brand exposure would be reduced. You would need to spend a lot of time overseeing and managing the operation. It would function as an in-country subsidiary staffed by local people.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help

Related Documents

Customer Lifetime Value Instructions for Students (1).docx
Case Study.docx
Marketing Plan.edited (2).docx
8. Marketing and Promotion.docx
Chapter 6.docx
2023-2024 Winter Quarter Midterm TakeHome Exam.docx
Chapter 14.docx
Renault Case Study- Evan Goldenstein.pdf
Chapter 2 Strategic PlanningAssignment.docx
4- SWOT-Analysis.docx
Chapter 8 Promotional Strategies.docx
MKT 101.docx
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
SEE MORE TEXTBOOKS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
SEE MORE TEXTBOOKS