zMarketing6

docx

School

Cerritos College *

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Course

MISC

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by larissachen8

1) In questionnaire design, a question such as "The food concession is the best part of our team’s stadium, isn't it?" leads respondents to a particular response. 2) In the infamous Coke–New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This experiment is an example of a(n) ________ quantitative marketing research method. 3) Gino is trying to decide what price to charge for his Italian pastries, so he starts at $1.75 per pastry and raises it by 25 cents each week, keeping track of how many pastries he sells. Then he assesses his cost for each pastry and identifies which price was the most profitable. What form of research is Gino conducting? an experiment 4) A typical focus group has ________ 8 to 12 members. 5) What is neuromarketing? the study of consumers' brain patterns to determine their responses to marketing communications, products, or services 6) When consumers are unable to articulate their experiences and attitudes, ________ observation becomes particularly useful in understanding their preferences. 7) In questionnaire design, a question such as "Do you like the boutique’s styles and alteration services?" asks two questions at once.

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zMarketing6

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