Elmore_Elizabeth_MKT_335_KitchenAid_Media_Plan

KITCHEN AID Media Plan Southern New Hampshire University MKT 335

1 Kitchen Aid: Media Plan The following is a media plan in which we will discuss the rationale behind why we chose certain digital channels that will not only help us to introduce the new "KitchenAid Now You're Cookin'" campaign it will also help us to promote KitchenAid and its products to new heights. The three channels that we have chosen for this campaign is Facebook, YouTube, and Kitchen Aid's website. These channels will help us to utilize strategic advertising and key performance indicators. Campaign: Campaign Flight Dates: Channe l: Type of Ad Unit: Key KPI: Target Audience: Budget: Notes: Kitchen Aid Now You're Cookin' 3/1/24- 3/31/24 Faceboo k Facebook Business Page, Paid Advertisemen ts, Product Picture Post Engagement Rate, Reach, Click-Through Rate Adults ages 30-55+, who love to cook and or bake for their families and their guests. They thrive on a sense of community which they can share meals with. See note below** 4/1/24- 4/30/24 YouTub e In-Feed Video Ads, Skippable In- Stream Ads, and Non- Skippable In Stream Ads Engagement, Watch Time, Average View Duration, Audience Retention, Subscriber Growth Adults in their 20s-30s who enjoy cooking, making new recipes and showing them off. 5/1/24- 5/31/24 Website Display Ads, Links to Social Media Platforms, Link to Product Review Page Conversation Rate, Signup/Leads , % of New Visitors Adults whose ages range from 25- 45 love the variety in which the spice of life brings. They can use the different KitchenAid products to enhance the meals they cook for their friends, family, and guests. These products allow them to grow their expertise in the kitchen. Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert target audience/demographic info Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert target audience/demographic info

3 The third channel that I would recommend we utilize is KitchenAid's website. KitchenAid's website is made up of display advertisements and links leading to their social media platforms and their product review page. Advertisements on their website may highlight various products which will give KitchenAid the freedom to create and raise awareness of different avenues of advertising the brand is using. The brand's website helps to illustrate conversion rates and shows us how many of their visitors or returning or just visiting the site for the first time. The brand's website also allows the brand to further gather data about their consumers and interact with their audience this will help to increase sales of their products by 10% this will help the brand to meet their final goal, of highlighting versatility and reliability of its products. Creating exciting new content and placing it on their website will help KitchenAid to increase their views and drive more unique traffic to their site.

4 References: Statista. (2022b, July 15). Facebook: Number of Monthly Active Users Worldwide 2008-2022. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users worldwide/#:%7E:text=How%20many%20users%20does%20Facebook,used%20onlin %20social%20network%20worldwide. Ceci, L. January 10th, 2024. YouTube-Statistics & Facts. https://www.statista.com/topics/2019/youtube/#topicOverview Unknown. Retrieved on February 2nd, 2024. The 17 Essentials YouTube KPIs for Measuring & Growing Your Channel. https://databox.com/youtube-kpis