zMarketing3

docx

School

Cerritos College *

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Course

MISC

Subject

Marketing

Date

Feb 20, 2024

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docx

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Uploaded by larissachen8

1) Overriding desires that drive the way we live our lives are called self-values. 2) Ali has identified four potential market segments for his Rent-A-Teacher tutoring service. He will now compare the segments to see whether they are distinct from each other. Ali is evaluating whether each segment is identifiable. 3) In years when Olympic games are being played, many manufacturers use the Olympic rings and medals as part of their promotional efforts. They are trying to position themselves in the customers’ minds using symbols. 4) Gabby is looking to expand her pet grooming business and wants to evaluate the profitability of a potential new market. The area she is looking at has 2,000 homes, and Gabby estimates that 20 percent of them would be likely to use her service. She charges $45 per grooming, and on average customers groom their pets six times a year. Gabby estimates her variable costs to expand the business will be $10 per grooming, and her fixed costs are $10,000. How much profit would Gabby make on this new segment? $72,240 5) Which segmentation method is being used when Hershey offers special new baby-themed packaging for customized candy bars imprinted with the name, birth date, special blue or pink outer wrapper, and the name Hershey exposed as SHE or HE? occasion segmentation 6) More and more women have been posting photos of themselves on social media wearing little to no makeup to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing and marketing a product line that celebrates the natural beauty of women. What type of segmentation method is being used to segment this market? Psychographics 7) If values provide an end goal, and self-concept is the way we see ourselves in the context of that goal, lifestyles are the way we live our lives to achieve our goals.

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