1.
Apply your knowledge of stereotyping and self-concept.
to explain what went wrong here.
Stereotyping; As Rochelle is one of the few women of colour in the marketing management at the company, this concerns her about potential gender bias. As expressed by her previous employer and his remarks. There is a stereotype that women, especially women of colour are best suited for back-office jobs.
Self Concept:
Rochelle Beauport views herself favourably in light of her current position in brand management. She likes the challenges that come with managing a product that has a direct impact on the profitability of the business. Her self-concept is put to the test by the lateral move to a technical support role, which might take her away from her field of expertise of choice.
2.
What other perceptual error is apparent in this case study?
Manager's Perspective: Selective Perception It's possible that Rochelle Beauport's qualities and professional goals are being selectively perceived by Syd Gilman. He may feel that Beauport would benefit greatly from the marketing research coordinator post based on his favourable experience with a similar shift in his career. This skewed perception could affect his understanding of her abilities and potential.
3. What can organizations do to minimize misperceptions
in these situations?
Open and transparent channels of communication should be established between management and staff. Establish and implement objective standards for decision-making when it comes to transfers, promotions, and career advancements. Standardized performance measurements, competence evaluations, and precisely stated expectations for every role are a few examples of this.
