MKT121

docx

School

Apeejay Institute of Technology *

*We aren’t endorsed by this school

Course

MISC

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by AmbassadorComputer10264

MKT121--Principles of Marketing Marketing Project Part 2 PowerPoint/Written Paper Due in Week 7—You may want to print these instructions so you have them handy as you work on your project. Promotional Plan Exercise For this project, you will be using the same product/service that you selected in your Marketing Project Part 1. 1. Identify your product or service from your Marketing Project Part 1—the name and what it is. 1. Your assignment is to think about the best way to advertise your product/service; then using a written paper or a PowerPoint, develop a promotion plan. Follow the steps in Chapter 13 (pages 474-480). This is your own promotional plan, so please do not use an existing promotion plan—create your own, using your own ideas. Follow the steps below: a. Identify the target audience for your product/service and be specific. (p. 474-475). b. Establish the message/communication objectives (p. 475-476). What do you want to accomplish with the promotion of your product/service? For this part, use the Hierarchy of Affects steps and discuss each one in relation to your product/service.

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MKT121

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