Hypothesis Testing in Digital Marketing: Boosting Conversions

1 Discussion Student’s Name Institutional Affiliation Instructor’s Name Course Code and Name Submission Date

2 Initial Post Hypothesis Test Study in Marketing A hypothesis test study relevant to digital marketing involves assessing the effectiveness of a newly devised online marketing strategy to enhance website conversation rates. Website conversion rate is the percentage of visitors that purchase, subscribe to a newsletter, or send an inquiry. The post will determine whether the new marketing strategy boosts conversions more than the previous one. Variable and Hypothesis The hypothesis under consideration tested if it's significant at a 5% level of confidence may be narrowed as follows: i. Null Hypothesis (H0): The new marketing strategy will not impact the conversion rate ii. Alternative Hypothesis (Ha): The new marketing strategy will boost conversions. Implications of Hypothesis Test Results If the Null Hypothesis is Rejected If the Alternative Hypothesis is accepted, the new marketing approach may drastically impact conversion rates, leading to key conclusions and actions. i. After its success, the marketing team could confidently apply the new technique to all campaigns and platforms. ii. The budget might be changed to favor the winning strategy over the losing one. If the Null Hypothesis is Not Rejected According to the lesson 7 reading, different conclusions and actions should be drawn depending on whether the research rejects the null hypothesis (H0), suggesting that the new marketing method has no significant effect on the conversion rate. This implies the following:

3 i. The marketing team must evaluate the new strategy to identify issues and improvements. ii. The website's user experience, page load times, and product offerings may also affect conversion rates. iii. The team may need to modify and optimize the current strategy or try new methods to increase conversion rates. Follow-Up Post Examining hypothesis testing in digital marketing is fascinating, and I can think of many other fields, like medicine, where it may help make evidence-based decisions. Healthcare Hypothesis Test Study Suppose a new medicinal therapy has been developed. According to the Research b y Design video , 2021) , hypothesis test research might determine whether this unique treatment strategy significantly decreases patient recovery times compared to standard therapy. Variable and Hypothesis This study hypothesizes patient healing time tested at a 5% confidence level. The hypothesis may be: i. Null Hypothesis (H0): The new treatment does not speed recovery (H0). ii. Alternative Hypothesis (Ha): The new therapeutic approach dramatically lowers recovery time. Implications of Hypothesis Test Results If the Alternative Hypothesis is accepted, significant steps may be made if statistical analysis rejects the null hypothesis (H0), demonstrating shorter recovery times with the

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4 alternative treatment technique. Therefore, doctors and other medical professionals may use the revolutionary therapy. According to a study by Kinney et al. ( 2021) , many options may be considered if the statistical analysis does not reject the null hypothesis (H0), suggesting that the innovative treatment technique does not significantly shorten recovery times. The study's results and other information may lead the medical community to improve the unique therapeutic process. The innovative treatment might be compared to existing therapies to evaluate which is best for patients.

5 References Kinney, A. R., Middleton, A., & Graham, J. E. (2021). A Bayesian analysis of non-significant rehabilitation findings: Evaluating the evidence favoring truly absent treatment effects. Annals of Physical and Rehabilitation Medicine , 64 (4), 101425–101425. https://doi.org/10.1016/j.rehab.2020.07.008 Lesson 7 Reading Research By Design. (2021). Choosing a Test, Hypothesis, and Level of Significance for Hypothesis Testing (Steps 1-3) (Week 14C) [YouTube Video]. In YouTube . https://www.youtube.com/watch?v=DmGho8Zua7U

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