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Apple Inc. Marketing and Communication Strategy Details Name Institutional Affiliation Date

Outline • Introduction • Situation Analysis • Internal Audit (SWOT Analysis) • External Audit (PESTLE Analysis) • Competitive Analysis • Review of Past/Present Campaigns • Customer Insights • Conclusion and Objectives

Introduction • Welcome to our presentation on the marketing communication strategy of Apple Inc. • In this study, we will examine the marketing communication tactics employed by Apple in a particular country. • Let us delve into the realm of Apple.

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Internal Audit (SWOT Analysis) • Strengths • Strong brand image: Apple is synonymous with innovation and quality. • Innovation and design excellence: Apple consistently introduces groundbreaking products. • Weaknesses • High product prices: Apple products are relatively expensive. • Limited product diversity: The company primarily focuses on a few product categories. • A SWOT analysis is essential to understand Apple's internal environment and its readiness for marketing communication efforts.

External Audit (PESTLE Analysis) Factors in Politics Apple's business is impacted by a wide range of government restrictions. Structural Elements Consumer purchasing power can be affected by economic conditions in the target country. Aspects of Society Apple must take into account cultural norms and values.

External Audit (PESTLE Analysis) Aspects of Technology Apple needs to innovate at least as quickly as the technology industry is advancing. Issues of Law Apple's innovation must be shielded by patent and IP protections. The Role of the Environment The importance of sustainability efforts and green initiatives continues to rise. We can better understand how external factors are influencing Apple's marketing approaches by conducting a PESTLE analysis.

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Competitive Analysis • We have picked Samsung, Google, and Microsoft as our three competitors to evaluate. • Market share, product variety, and worldwide reach were used as selection criteria for rivals. • Let's see how Apple fares in relation to its rivals. Analysis of Apple's competitors reveals the strengths and weaknesses of the company.

Present Campaigns • Analyzing Current and Previous Efforts Apple's "Think Different" and "Get a Mac" advertisements are two of the company's most recognizable advertising campaigns. • Simplifying, appealing to emotions, and highlighting innovation are all components of effective marketing communication. • The success of future marketing efforts can be optimized by studying past campaigns.

Customer Insights • Apple places a premium on the satisfaction of its customers and the quality of their experience using its products. • Mapping the Purchasing Process and Customer Journey, from Brand Awareness to Customer Loyalty. • Understanding your target audience is essential for crafting persuasive marketing messages.

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Conclusions • In sum, Apple has advantages and disadvantages. • Improving product variety, resolving pricing issues, and increasing market share are all directional goals for our integrated marketing communication strategy. • Our future promotional communications will be based on these goals.

References • Apple. (2019). Marketing Strategies of Apple. Retrieved from https://ukdiss.com/examples/0278337.php • APPLE’S MARKETING MIX: PROMOTION. (n.d.). Retrieved from https://titanwebmarketingsolutions.com/4-powerful-ps-need-know-apples-marketing-mix • Apple’s world. (n.d.). Apple Situation Analysis. Retrieved from https://appleanalyses.wordpress.com/6-3-4-sales-promotion/ • Blakeman, R. (2014). Integrated Marketing Communication : Creative Strategy from Idea to Implementation. Retrieved from https://ebookcentral-proquestcom.ezproxy.newcastle.edu.au/lib/newcastle/detail.action?docID=174448 • Dudovskiy, J. (2019). Apple Marketing Communication Mix. Retrieved 18 June 2020 from https://research-methodology.net/apple-marketing-strategy-4/ • Linton, I. (2019). What is Print Media Advertising? Retrieved from https://smallbusiness.chron.com/print-media-advertising-55550.html • Greenspan, R (2019). Apple Inc.’s Marketing Mix or 4Ps (An Analysis) Retrieved from http://panmore.com/apple-inc-marketing-mix-4ps • Solomon, R.M. (2019). Consumer Behavior: Buying, Having, and Being, Global Edition. Retrieved from https://ebookcentral-proquestcom.ezproxy.newcastle.edu.au/lib/newcastle/detail.action?docID=584384 • •

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