Marketing Discussion #1
Spirit Airlines- Why They're Hated
General information
I have not flown with Spirit Airlines.
My preferred airline is JetBlue Airlines.
Questions as per the video
Q1
I'm afraid I have to disagree with the fee structure of Spirit Airlines as an Ultra ultra-low-cost carrier. Spirit Airlines' fee structure revolves around the ultra-low-cost carrier model, where the core proposition is enticingly low base fares. Travelers' opinions on this approach are polarized, hinging on individual travel habits and preferences. Those who value affordability and flexibility
in their travel arrangements often appreciate the model, allowing them to customize their experience by paying only for the required services. On the flip side, some passengers may find it perplexing or bothersome to navigate a plethora of additional charges, leading to a perception of inconvenience. Ultimately, the appeal of Spirit's fee structure lies in its alignment with budget-conscious travelers seeking cost-effective options that align with their specific needs.
Q2
The cost-cutting strategy negatively impacted the company. Spirit Airlines' cost-cutting strategies have indeed stirred mixed reactions among passengers. For budget-conscious travelers,
the airline's low base fares can be an attractive proposition, allowing them to secure affordable flights. However, these savings often come at the expense of added fees for services like baggage, seat selection, and in-flight amenities. Consequently, some passengers have voiced frustration, feeling that these additional charges offset the initial savings and lead to a less straightforward booking experience. Customer perception of Spirit Airlines is inherently diverse,
shaped by individual preferences, priorities, and prior experiences, resulting in a wide range of opinions about the airline's overall value proposition. In other words, the cost-cutting strategy is like a scam to customers since they have to make additional payments for essential services, making the flight more expensive.
Q3
From the video, it is evident that the advertising strategies made by the company could have been more effective. The company already has a bad reputation for getting negative reviews from old customers. Also, the management of the company allocates a minimal budget for the advertisements, hence being not in the position to compete effectively with the other airline companies.
Q4
The potential merger between Spirit Airlines and JetBlue could have positive and negative effects. It might lead to increased route options and potentially improved services for passengers.
However, there are concerns about how the merger could impact competition in the airline industry, which could lead to higher prices and reduced choices for consumers. The impact on Spirit Airlines will depend on how the merger is executed and the extent to which it benefits or hinders its operations and competitiveness.
