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Grand Canyon University *

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Nov 24, 2024

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How would the planning of a promotional program differ for a global brand vs. a regional or local brand? Provide an example. The planning of a promotional program for a global brand requires extensive market research to adapt messaging across diverse cultures while maintaining brand consistency. For instance, Apple tailors its campaigns globally, adjusting language and positioning (Jackson, 2023). In contrast, regional or local brands target narrower demographics with more targeted strategies. An example could be a local bakery using community events or local media to reach its specific town or city audience Jackson, M., & Written By Mark Jackson Mark Jackson is the Founder (aka Head Swag Sommelier) of Promotion Resource Group. (2023, October 19). How to create a promotional plan to maximize business growth (with examples & strategies) . Single Grain. https://www.singlegrain.com/blog/promotional-planning-template/
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