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School

York University *

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1500

Subject

Marketing

Date

Nov 24, 2024

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1

Uploaded by PrivateCrown7591

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Wit e iR Credits pollution in the environment and the ways in which legislation and economics might be used to reduce their negative impact. Chapters 1, 2, & 13 Journal & news reports COURSE SYNOF Topic Ob]ectm $ and Readings: Please note that not all topics i nay be covered and the order may not be as """ presented Subject _ Topic Objective Reading Environment Pollution and Carbon To consider the sources of both carbon and Energy Production and Green Alternatives To consider both conventional and alternative energy production and the systemic problems related to each. Also, to consider ways to implement change and to define “viable” strategies for commercialization of “green technologies”. Chapters4 5 & Consumer packaging To understand the “function” of packaging and the economic factors that drives the application (specifically bottled water). To consider strategies that might “mitigate” the negative issues related to consumer packaging. Municipal/Industrial waste and water handling and practical alternatives | Chapters 7,8 & 9 Plus Journal & news reports To understand how a consumer society impacts both the economy and environment. Also, to consider practical alternatives to current practices that generate revenues or reduce costs. Material Science Xerographic and ink jet pnnters : | Class notes To understand how material related propemes can be manipulated to develop innovative products. Also, to consider strategies used to market technoflogy based products to “small consumers”. Class notes Micro and naho : technologies and their application Many of the technologies in this topic are early | stage and pre-commercial. The objective would be to define areas where they might be applicable and how research might be focused to achieve early stage adoption. Medical Science & Drugs Disinfectants and antiseptics ' Class notes Use of a case study to illustrate some of the challenges of commercializing products and changing user/consumer behaviour. Case Study Wound care, catheters and intubation coatings Use of a case study to illustrate the potential barriers to market and to consider strategies to circumvent these barriers. Diagnostics and Pomt of Care Testing Case Study Use of a case study to illustrate government and legal barriers to the commercialization of “useful” products. Also, to illustrate how “great” products can fail in the market because of these barriers. Case Study Gena testlng and eraptes /| Use of a case study to develop strategles to market technology platforms usmg government initiatives as the driver. Case Study nun lnnmnni ' channels to market. Another abjective is to To understand how drugs are currently being developed and how large pharma protect their intellectual property and control/manipulate consider the role of government in the development and control of drugs. Agriculture F actorik Jf.a‘rm,ln ' To understand the economic, sacietal and il farmmg Also, to consider viable alternatives and | | why “green” may or may not be sustamable for a Chapter 10 “environmental factors that result from factory rapidly growing population. T [Chapter 11 Transgenic crops and animals and molecular pharming /| To understand how genetic mampulatlon can ‘ba used to “improve” crop and animal production and used to manufacture drugs and protein therapies. | Also, to understand how intellectual property protection impacts this sector of the market (i.e. 'Chapter 12
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