Comfy Steel Boots: A Solution for Safety & Comfort at Work

MKT3680

SOLACE IN THE FACE OF ADVERSITY Comfy Steel Boots The Comfy Steel Boots product cares for your health and wellbeing on the job, as should be obvious. The Steel Boots are designed to be a one-stop-shop for the feet, both externally (as protection) and inside (as a comfortable footwear alternative). Pitch deck 2

Problem statement • Unlike competing products, Comfy Steel Boots makes internet buying convenient for small company owners. Market gap Solution P 3 • Despite the fact that consumers are still the ones who drive the online retail industry, there has been a decline in the quality of the small company online purchasing experience.

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Target market Persons employed in a physically demanding field Companies including those in the construction, mining, and shipping industries purchase PPE for their employees in accordance with federal regulations. 6/22/20XX 4 https://www.forbes.com/sites/tomtaulli/2021/0 9/29/ai-artificial-intelligence-poised-to-tra nsform-the-massive-construction-industry/?sh= f45a9111ebaf

Product overview 6/22/20XX 5 Value proposition and efforts -The product's selling point is that it makes users feel at ease under adverse conditions. This slogan alludes to the fact that the wearer's feet will be safe from harm even under the most trying of working situations, thanks to the steel toes. -By bundling safety and comfort into one package, customers will feel that their investment in steel toe boots was well worth it.

Product overview …. continu ed 6/22/20XX 6 Our proposition -Our selling point is one of a kind from an ergonomics standpoint since it includes the quality of ease of use as an integral part of its design. - Post-sale support will be revamped to put the client first, so that buyers in the target market feel safe not only while using the goods, but also thereafter, when they have questions or need help with something like breaking in their boots for work.

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6/22/20XX Positioning statement 7 Solace in the face of adversity - The Comfy Steel Boots product cares for your health and wellbeing on the job, as should be obvious. The Steel Boots are designed to be a one-stop-shop for the feet, both externally (as protection) and inside (as a comfortable footwear alternative).

Customer profile • Heavy industry personnel make up the bulk of our clientele. As the people who have the greatest demand for the goods, they are automatically included in the target market. Since they'll be buying the product all the way through, this demographic is also ideal buyers. • Secondary markets for Comfy Steel Boots include the mining, construction, maritime cargo, and airline industries. The boots may be customized by adding a corporate logo or other identifying symbol to the outside surface, making them one-of-a-kind items for the staff. Changing the hues to reflect the values and goals of the group. Ideal primary market Secondary market

• SOLACE IN THE FACE OF ADVERSITY Company Overview

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Business model Research Our study was based on observable patterns in both markets and social media. Abstract We feel there is a need for improved e- commerce resources aimed towards independent retailers. Design Simple and straightforward interface with a simple aesthetic. 6/22/20XX Pitch deck 10

Our competition Competitors 1. Blundstone 172 boot The straps are crafted from oil-tanned leather, while the insoles and outsoles are both made from oil-resistant thermoplastic polyurethane (Ortiz). 2. Doc Martens Icon 7B10 steel toe boots a leather top, a steel toe cap, and contrasted stitching. 3. Dunlop Explorer thermo safety toe boots are impermeable to water, oil, chemicals, and static electricity; they are antistatic; they provide optimal heel cushioning; 11  Blundstone 172 boot  Doc Martens Icon 7B10 steel toe boots  Dunlop Explorer thermo safety toe boots

Our competition Convenient Blundstone 172 boot Affordable Expensive Doc Martens Icon 7B10 steel toe boots Dunlop Explorer thermo safety toe boots Inconvenient 12 Comfy Steel Boots

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Growth strategy How we wll scale in the future January February March April May June Distribute Comfy Steel Boots to neighborhood shops in the area to boost its regional profile. Make Comfy Steel Boots available to the public and keep an eye on how it is receiving coverage and performing in different markets. July August September October November December Get retail establishments' opinions on how to increase product distribution. 13

Purchase Cycle of the product. • Comfy Steel Boots were made to comply with global safety requirements, which means they should endure for anywhere from six months to a year under severe circumstances. As a result, consumers who do not already own one may go out and get one so they can help extend the product's useful life. • Clients will continue buying the goods even after the steel toe boots show signs of wear, a sign of retention due to the product's proven longevity. • With the continued growth of heavy industry comes a greater need for highly qualified laborers, and with that comes the need for steel toe boots in the workplace. 14

Funding $15,000 Investors and Shareholders $10 000 Campaigns $24,000 Donations 6/22/20XX Pitch deck 15

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Thank you! Marie Antoinette 463-555-0146 marantoinette@comfyboots.com www.comfyboots.com • SOL ACE IN THE FACE OF ADVERSITY

References • Works Cited • Ortiz, Gerald. “The Best Steel Toe Boots Are Hard-Working and Handsome.” GQ , 9 Mar. 2022, www.gq.com/gallery/best-steel-toe-boots . • Taulli, Tom. “Artificial Intelligence: Poised to Transform the Massive Construction Industry.” Forbes , 29 Sept. 2021, www.forbes.com/sites/tomtaulli/2021/09/29/ai-artificial-intelligence-poi sed-to-transform-the-massive-construction-industry/?sh=f45a9111ebaf .

Product Design

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