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1 Executive summary Habah Trendy, a pioneer in the gadget e-commerce market, has distinguished itself via curated excellence, unique collaborations, and a customer-centric strategy. By matching with the desires of tech-savvy Gen Z and millennials, the brand has successfully entered the worldwide online purchasing market. Implementing a seasonal and event-focused product strategy, focusing on exclusive partnerships, and focusing on sustainability trends are among the key accomplishments. Habah Trendy has also used a multi-pronged marketing strategy, including digital techniques, influencer partnerships, and community engagement efforts. Through storytelling and creating exclusivity among clients, the brand has built a strong brand identity. Organizational agility, a matrix structure, cross-functional teams, and a flat hierarchy help the corporation respond to market changes and technological advances. Future growth proposals include ongoing innovation, worldwide expansion, data-driven decision-making, sustainability integration, increased customer interaction, and strategic relationships that go beyond exclusive collaborations. These methods try to keep ahead of the continuously changing market and adapt to the market's different demographics and tastes.

2 Contents 1.0 Introduction .............................................................................................................................. 3 2. ...................................................................................................................................................... 3 2.1 Market Research and Customer Behavior in Business and Revenue Models .................... 3 2.2 Product Strategy for Seasonal and Event-Focused Products ............................................. 5 2.3 Strategic Planning and the Adaptive Model ......................................................................... 5 3.0 Market Opportunities ............................................................................................................. 6 3.1 Target Audience: Tech-savvy Gen Z and Millennials .......................................................... 6 3.2 Strategic Positioning in the Global Online Shopping Market ............................................ 7 3.3 SWOT Analysis and Sustainability Trends .......................................................................... 9 4.0Competition ............................................................................................................................. 10 4.1 A Comparative Analysis with ASOS and Zara ................................................................... 10 4.2 Strategic Differentiators: Curated Excellence And Exclusive Partnerships .................... 12 5.0 Marketing: Demographics and Target Market Analysis ................................................... 14 5.1 Multi-Pronged Marketing Approach at Habah Trendy ..................................................... 16 5.3 Digital Marketing Strategies and Collaborations in the Habah Trendy Ecosystem ........ 18 6.0 Management at Habah Trendy: Leveraging Diversity, Executive Roles, and Agile Structures ..................................................................................................................................... 20 6.1 Importance of a Diverse Skill Set: ...................................................................................... 20 6.2. Executive Team Roles ........................................................................................................ 20 6.3 Organizational Structure and Agility ................................................................................. 21 7.0 Conclusion and Recommendation ........................................................................................ 22 References ..................................................................................................................................... 24

4 The fact that Habah Trendy began with extensive market research is consistent with industry best practices (Johnson et al., 2021). The brand's understanding of customer behavior throughout the year, particularly the emphasis on seasonal trends such as beachwear in the summer and warm apparel in the winter, indicates a deep understanding of market dynamics Yao (2022). With such extensive market insights, the business may modify its product offerings to meet the changing needs of its target customer. Patel and Chang (2022) underline the importance of continual market research, citing the ever- changing nature of consumer preferences. To remain competitive, Habah Trendy must spend continually in research to discover emerging trends and movements in customer behavior, assuring a proactive rather than reactive strategy. A Customer-First Approach The brand's adaptable model demonstrates a customer-centric strategy, which matches the findings of Garcia et al. (2021). Habah Trendy portrays itself as a brand sensitive to the cultural subtleties and preferences of its target market by understanding and responding to the distinctive needs of its clients, particularly during Islamic holidays such as Ramadan. This individualized strategy increases client loyalty and improves the purchasing experience overall (Chawla & Kumar, 2021). However, Habah Trendy must avoid potential hazards such as over-segmentation or stereotyping within its target audience. Johnson et al. (2021) warn against drawing conclusions simply based on generational features, advising marketers to understand the uniqueness of age groups. As a result, while focusing on the larger interests of tech-savvy Gen Z and millennials, Habah Trendy should keep the diversity within these categories in mind (Khaliq et al., 2022). Product Release Strategic Planning Product launches that coincide with technological advances and cultural events are a strategic move that capitalizes on client behavior (Smith, 2022). By coordinating product releases with events like as religious festivals, Habah Trendy not only increases product relevance but also capitalizes on the innate customer interest during these times. This strategy is consistent with the findings that strategic planning can considerably improve consumer involvement and satisfaction (Garcia et al., 2021).

5 However, projecting the continually shifting environment of technology developments may provide difficulties. Patel and Chang (2022) underline the importance of adaptability to evolving technology. Habah Trendy must strike a balance between strategic planning and the ability to alter its product lineup in real time in response to fluctuations in consumer preferences and technology improvements (Khaliq et al., 2022). Opportunities and Difficulties While the brand's current approach is in line with current best practices, it is not without obstacles. Because the seasonal focus may hinder consistent engagement throughout the year, the brand should consider measures to sustain relevance during non-seasonal seasons (Shieh & Lin, 2023). Furthermore, investigating evolving customer behaviors related to environmental and ethical concerns might provide new potential for differentiation in a market where conscious consumerism is gaining popularity (Garcia et al., 2021). 2.2 Product Strategy for Seasonal and Event-Focused Products The dedication of Habah Trendy to a seasonal and event-focused product strategy is consistent with consumer behavior theories (Garcia et al., 2021). The brand capitalizes on a unique market opportunity by connecting product introductions with cultural and religious occasions such as Ramadan. The problem, however, is to strike a balance between exclusivity and sustainability. According to Patel and Chang (2022), customers are more concerned about sustainability. As a result, Habah Trendy must tread carefully between producing exclusive, event-focused products and maintaining a sustainable business model Yao (2022). Furthermore, a rigorous assessment of market trends is required. While limited-time discounts may boost short-term sales, a long-term competitive advantage necessitates a thorough examination of consumer behavior. This is consistent with the findings of Garcia et al.'s (2021) study on curated e-commerce, which emphasizes the necessity of evaluating client happiness beyond transactional elements (Chawla & Kumar, 2021). 2.3 Strategic Planning and the Adaptive Model Habah Trendy's adaptive methodology displays a recognition of the need of strategic planning in the fast-paced e-commerce business. This concept, however, creates difficulties that necessitate rigorous strategic analysis (Smith, 2022). The concern is whether the brand's emphasis on responding to technological advancements and cultural events introduces an element of

7 Alam et al. (2022) Recognizing technology as an extension of identity, Habah Trendy's emphasis on creating distinct tech experiences coincides with Gen Z and millennial aesthetic preferences (Smith, 2022). This demographic sees gadgets as more than just useful tools; they see them as fashion statements and displays of uniqueness. Garcia et al.'s (2021) findings on the impact of curated product selection on customer satisfaction support this strategy even more, underlining the necessity of supplying distinctive and carefully selected tech products (Ong et al., 2022). Communication Channels and Digital Platforms Instagram, TikTok, and Pinterest have become important hubs for Generation Z and millennials, making Habah Trendy's selection of these platforms strategic (Smith, 2022). However, Patel and Chang (2022) warn that the digital communication landscape is always changing. Habah Trendy must not only select the appropriate media, but also remain adaptable to emerging platforms and communication trends (Ong et al., 2022). Targeting Difficulties While Habah Trendy's intentional concentration on tech-savvy consumers is advantageous, it also presents obstacles. Because of the rapid pace of technological progress, being relevant necessitates ongoing innovation (Patel & Chang, 2022). To avoid falling behind in an innovation- driven industry, the business must constantly examine evolving tech trends and consumer preferences (Ong et al., 2022). Diversity and Inclusion Garcia et al. (2021) also emphasize the necessity of inclusion in online retail. While targeting tech-savvy Gen Z and millennials, Habah Trendy should make certain that its offerings are diversified enough to cater to a wide range of likes and preferences within these demographic categories. This supports the concept that a one-size-fits-all approach may fail to reach the complete varied population (Johnson et al., 2021). Keeping Trends and Traditions in Balance The difficulty is to find the correct balance between appealing to the latest technological developments and upholding traditional values. For example, during religious holidays such as Ramadan, Habah Trendy's strategy should appeal to a tech-savvy population while remaining

8 culturally sensitive. This balance ensures that the brand remains relevant and respectful of the target demographic's different lifestyles and values (Kamala et al., 2023). 3.2 Strategic Positioning in the Global Online Shopping Market In the intensely competitive global online purchasing business, strategic positioning is a vital predictor of success. Habah Trendy's approach to strategic positioning entails partnering with industry heavyweights such as Farfetch and Fashion Nova. This collaboration emphasizes the brand's dedication to developing immersive online experiences and cutting-edge concepts, which mirrors a broader trend in online retail (Smith, 2022). Collaborations and Industry Alignment Collaboration with industry heavyweights is a smart step that enables Habah Trendy to capitalize on established platforms and consumer networks. This strategy is consistent with the findings of Johnson et al. (2021), who emphasize the necessity of strategic relationships in navigating the competitive landscape. However, the brand must tread cautiously between partnership and uniqueness. While affiliation with recognized players increases awareness, it needs a clear definition of what distinguishes Habah Trendy (Kamala et al., 2023). Online Immersive Experiences The focus on providing immersive online experiences is in keeping with contemporary customer expectations. As Patel and Chang (2022) point out, technological innovations are constantly reshaping the e-commerce landscape. Habah Trendy capitalizes on the trend toward interactive and engaging online shopping by carefully presenting itself as a brand that not only sells things but also provides a comprehensive online experience (Kamala et al., 2023). Innovative Thoughts Kamala et al. (2023) stated,Staying ahead of technical trends is critical in a market defined by constant innovation. Habah Trendy's dedication to cutting-edge concepts aligns with Smith's (2022) findings, which emphasize the revolutionary power of technology in influencing the

10 As Kamala et al. (2023) pointed out, adapting to shifting technological trends is a key problem for Habah Trendy, and it may be a vulnerability (Smith, 2022). The quick pace of technological innovation necessitates ongoing awareness and investment, which may place a pressure on resources. Furthermore, a narrow focus on seasonal and event-driven items may impair the brand's capacity to maintain consistent engagement throughout the year (Johnson et al., 2021). Addressing flaws necessitates a deliberate strategy. The brand should strike a balance between technological advancement and year-round appeal. This demands an adaptable business approach that can respond to evolving trends while maintaining brand integrity. Opportunities Habah Trendy sees a major possibility in focusing on a tech-savvy clientele, notably Gen Z and millennials. The brand's dedication to providing unique tech experiences corresponds with these groups' interests (Smith, 2022). Furthermore, the strategic stance in the global online shopping sector, similar to industry heavyweights such as Farfetch, opens up potential for market expansion and partnership (Patel & Chang, 2022). However, taking advantage of these opportunities necessitates a thorough awareness of the target audience's changing tastes. To stay ahead in the competitive landscape, the brand must constantly evaluate market developments and consumer behavior. Threats One of the most significant concerns to Habah Trendy is the need to adapt to environmental trends. As environmentally conscious choices become more important to consumers, the brand must guarantee that its curated quality does not jeopardize ecological responsibility (Garcia et al., 2021). Furthermore, the extremely dynamic online retail arena offers a concern because new competitors and technology advancements may threaten the brand's market position (Patel & Chang, 2022). To navigate risks, a combined focus on sustainability and technological adaptation is required. The business should aggressively incorporate eco-friendly practices into its supply chain while remaining alert to emerging technologies that have the potential to transform the sector. Trends in Sustainability

11 For Habah Trendy, including sustainability into its business model is more than a trend; it is a strategic requirement. Because of the increased emphasis on eco-conscious purchasing, the brand's selected quality must be aligned with ecologically responsible practices (Garcia et al., 2021). 4.0Competition 4.1 A Comparative Analysis with ASOS and Zara In the highly competitive world of online retail, understanding and strategically positioning oneself against key rivals are critical for sustained success. Habah Trendy competes with industry giants ASOS and Zara, and a comparative analysis sheds light on the brand's strengths, differentiators, and potential areas for improvement. 4.1.1 Differentiation through Curated Excellence Habah Trendy's Approach Habah Trendy distinguishes itself by emphasizing curated excellence in the tech product space. Unlike ASOS and Zara, which offer a broad range of products, Habah Trendy's focus on carefully curated and high-end tech gadgets positions it as a niche player catering to a specific clientele (Garcia et al., 2021). Comparison with ASOS and Zara ASOS and Zara, while successful in their own right, operate on a broader scale, catering to a wide array of fashion and lifestyle products. Habah Trendy's strategic choice of a curated approach allows it to stand out in a crowded market by offering unique and exclusive tech experiences. 4.1.2 Exclusive Collaborations and Limited Edition Habah Trendy's Approach As Kamala et al. (2023) pointed out the commitment to exclusive collaborations and limited- edition devices is a key differentiator for Habah Trendy. This approach enhances the brand's image as a platform dedicated to providing carefully chosen and distinctive tech experiences, fostering a sense of exclusivity (Johnson et al., 2021). Comparison with ASOS and Zara

13 4.2 Strategic Differentiators: Curated Excellence And Exclusive Partnerships In the fiercely competitive realm of online retail, establishing distinct points of differentiation is crucial for brand identity and customer loyalty. Habah Trendy strategically sets itself apart through two primary differentiators: curated excellence and exclusive partnerships. 4.2.1. Curated Excellence Habah Trendy's Approach Curated excellence is at the core of Habah Trendy's strategy. The brand goes beyond offering a broad spectrum of products, instead focusing on a carefully curated selection of high-end tech gadgets. This approach ensures that each product reflects a standard of quality, uniqueness, and relevance that aligns with the brand's identity (Garcia et al., 2021). Significance Quality Assurance: Curated excellence is synonymous with a commitment to quality. By rigorously selecting and curating its product offerings, Habah Trendy assures its customers of a premium and satisfactory shopping experience (Johnson et al., 2021). Brand Identity: The emphasis on curated excellence helps build a distinctive brand identity, positioning Habah Trendy as a go-to destination for those seeking exclusive and carefully chosen tech products (Chiu et al., 2022). Challenges and Opportunities Potential Limitation: The challenge lies in potentially limiting the customer base to those specifically seeking curated tech products. However, this could also be an opportunity to cultivate a niche and dedicated customer segment appreciative of curated excellence. (Cao et al., 2021) 4.2.2. Exclusive Partnerships Habah Trendy's Approach Exclusive partnerships play a pivotal role in Habah Trendy's differentiation strategy. By collaborating with influencers, designers, and tech innovators, the brand gains access to unique designs and limited-edition devices that set it apart from competitors (Garcia et al., 2021).

14 Significance Exclusivity and Uniqueness: Exclusive partnerships bring a sense of exclusivity, offering customers access to products that may not be readily available through mainstream retailers. This exclusivity enhances the perceived value of Habah Trendy's offerings (Cao et al., 2021). Brand Image: Partnering with influencers and designers allows Habah Trendy to align its brand with industry trends and personalities, reinforcing its image as a trendsetter in the tech retail sector. Challenges and Opportunities Dependency on Partnerships: There is a risk of dependency on external collaborations, and any disruption in these partnerships could impact product availability. Yet, successful partnerships offer the opportunity for continuous innovation and a dynamic product lineup. Brand Affiliation: Care must be taken to ensure that exclusive partnerships align with the brand's values and resonate with the target audience. Mismatched partnerships can dilute the brand's image. Strategic Synergy Habah Trendy's Integrated Approach The combination of curated excellence and exclusive partnerships creates a strategic synergy. The carefully curated selection is complemented by the infusion of uniqueness brought about by exclusive collaborations. Together, these differentiators contribute to the overall brand narrative of providing a distinctive and gratifying purchasing experience in the world of trending gadgets. Strategic Considerations  Adaptability: Habah Trendy must maintain an adaptable approach to ensure that curated excellence and exclusive partnerships evolve in tandem with changing consumer preferences and market trends (Patel & Chang, 2022).  Communication: Effectively communicating the value of curated excellence and the exclusivity derived from partnerships is crucial. Clear messaging enhances customer understanding and appreciation (Cao et al., 2021).

16 Religious and Cultural Considerations: The inclusion of seasonal releases around events like Ramadan demonstrates an understanding of the cultural and religious aspects that influence the target market (Smith, 2022). Marketing Strategies a. Visual and Narrative Identity Aesthetic Appeal: Crafting a visual and narrative identity that appeals to the aesthetic sensibilities of the target market is crucial. This involves visually appealing marketing materials and narratives that resonate with the tech-savvy audience (Cao et al., 2021). b. Material Marketing Informative Content: Material marketing provides informative and shareable content about current tech developments. This strategy not only engages the audience but also positions Habah Trendy as an authority in the tech retail space (Smith, 2022). c. Social Media Presence Strategic Platform Selection: Habah Trendy strategically chooses social media platforms such as Instagram, TikTok, and Pinterest. These platforms align with the online behavior of the target audience and serve as visual hubs for community involvement and gadget storytelling (Patel & Chang, 2022). d. Influencer Collaborations Alignment with Audience Style: Influencer collaborations are designed to complement the product, utilizing influencers whose style harmonizes well with the newest technology. This creates authenticity and resonates with the target market (Smith, 2022). Challenges and Opportunities a. Continuous Innovation Challenge: The fast-paced evolution of technology necessitates continuous innovation to stay relevant.

17 Opportunity: Habah Trendy can position itself as a leader by staying ahead in adopting and showcasing the latest tech trends (Patel & Chang, 2022). b. Balancing Tradition and Innovation Challenge: Striking the right balance between tech trends and cultural sensitivity. Opportunity: Successfully navigating this balance can enhance brand authenticity and broaden appeal within the target demographic. 5.1 Multi-Pronged Marketing Approach at Habah Trendy In the dynamic landscape of online retail, a multi-pronged marketing approach is essential to engage diverse audiences and establish a strong brand presence. Habah Trendy employs a comprehensive strategy that encompasses various facets of marketing, ensuring a holistic and effective outreach to its target demographic of tech-savvy Gen Z and millennials (Cao et al., 2021). 1. Visual and Narrative Identity Aesthetic Appeal: Crafting a visually appealing and cohesive narrative identity is the foundational element of the multi-pronged approach. This involves creating a consistent visual language that resonates with the aesthetic sensibilities of the target audience (Hui et al., 2022). 2. Material Marketing Informative Content: Material marketing plays a pivotal role by providing informative and shareable content. This includes updates on current tech developments, showcasing the uniqueness of gadgets, and offering valuable insights into the evolving tech landscape (Hui et al., 2022). 3. Social Media Presence Strategic Platform Selection: Habah Trendy strategically selects social media platforms that align with the online behavior of the target audience. Platforms like Instagram, TikTok, and Pinterest serve as visual hubs for community involvement, gadget storytelling, and engagement (Hui et al., 2022). 4. Influencer Collaborations

19 Authentic Testimonies: Actively promoting user-generated content converts consumers into ardent brand evangelists. Genuine testimonies from satisfied customers contribute to building trust and credibility in the market. 11. Challenges and Opportunities Continuous Adaptation: The fast-paced nature of the tech industry requires continuous adaptation to emerging platforms and consumer trends. Balancing Tradition and Innovation: Striking the right balance between tech trends and cultural sensitivity presents both challenges and opportunities for expanding brand authenticity. 5.3 Digital Marketing Strategies and Collaborations in the Habah Trendy Ecosystem In the dynamic world of online retail, digital marketing strategies play a pivotal role in enhancing brand visibility, engaging the target audience, and driving sales. Habah Trendy adopts a multifaceted digital marketing approach, coupled with strategic collaborations, to position itself as a leader in the competitive landscape of tech-driven fashion. 1. Search Engine Optimization (SEO)  Objective: Increase Website Visibility  Strategy: Through effective SEO practices, Habah Trendy aims to optimize its online presence, making it more accessible to prospective buyers searching for the latest technology (Xi et al., 2022). 2. Social Media Advertising  Objective: Customized Ads for Target Audience  Strategy: Leveraging popular platforms frequented by the target audience (Instagram, TikTok, etc.), Habah Trendy creates customized ads that speak to specific tech interests and preferences (Xi et al., 2022). 3. Influencer Collaborations  Objective: Authentic Product Endorsements  Strategy: Partnering with influencers whose style aligns with the latest technology ensures authentic product endorsements, enhancing credibility and expanding reach.

20 4. Collaborations and Partnerships  Objective: Expand Brand Visibility  Strategy: Beyond traditional marketing, Habah Trendy forms alliances with companies, lifestyle platforms, or online communities that share similar values. This broadens the brand's visibility in the digital sector (Xi et al., 2022). 5. Referral Schemes  Objective: Word-of-Mouth Promotion  Strategy: Implementing referral schemes, particularly for popular products, harnesses the power of word-of-mouth promotion, turning satisfied customers into passionate brand ambassadors. 6. Virtual Try-Ons Using Augmented Reality:  Objective: Overcoming Purchasing Reluctance  Strategy: Offering virtual try-ons using augmented reality addresses the common reluctance to buy electronics without a hands-on experience, enhancing the online shopping experience (Xi et al., 2022). 7. Email Marketing Campaigns  Objective: Build Brand Community  Strategy: Email marketing campaigns focus on providing exclusive content and behind- the-scenes insights, fostering a sense of community among customers and going beyond transactional incentives (Xi et al., 2022). 8. Digital Marketing Challenges and Opportunities  Challenge: Continuous Adaptation to Emerging Platforms  Opportunity: By staying agile and adapting to emerging digital platforms, Habah Trendy can maintain relevance and reach new audiences.  Challenge: Balancing Tradition and Innovation  Opportunity: Successfully balancing tech trends with cultural sensitivity can enhance brand authenticity, broadening appeal within the target demographic (Xi et al., 2022).