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Marketing

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Shawnee Mission East High School Quick Submit Quick Submit chchch c.docx Cxz Cxz Document Details Submission ID trn:oid:::1:2767739035 Submission Date Nov 30, 2023, 3:13 PM CST Download Date Nov 30, 2023, 3:14 PM CST File Name chchch_c.docx File Size 18.2 KB 4 Pages 512 Words 3,099 Characters Page 1 of 6 - Cover Page Submission ID trn:oid:::1:2767739035 Page 1 of 6 - Cover Page Submission ID trn:oid:::1:2767739035

How much of this submission has been generated by AI? 0% of qualifying text in this submission has been determined to be generated by AI. Caution: Percentage may not indicate academic misconduct. Review required. It is essential to understand the limitations of AI detection before making decisions about a student's work. We encourage you to learn more about Turnitin's AI detection capabilities before using the tool. Frequently Asked Questions What does the percentage mean? The percentage shown in the AI writing detection indicator and in the AI writing report is the amount of qualifying text within the submission that Turnitin's AI writing detection model determines was generated by AI. Our testing has found that there is a higher incidence of false positives when the percentage is less than 20. In order to reduce the likelihood of misinterpretation, the AI indicator will display an asterisk for percentages less than 20 to call attention to the fact that the score is less reliable. However, the final decision on whether any misconduct has occurred rests with the reviewer/instructor. They should use the percentage as a means to start a formative conversation with their student and/or use it to examine the submitted assignment in greater detail according to their school's policies. How does Turnitin's indicator address false positives? Our model only processes qualifying text in the form of long-form writing. Long-form writing means individual sentences contained in paragraphs that make up a longer piece of written work, such as an essay, a dissertation, or an article, etc. Qualifying text that has been determined to be AI-generated will be highlighted blue on the submission text. Non-qualifying text, such as bullet points, annotated bibliographies, etc., will not be processed and can create disparity between the submission highlights and the percentage shown. What does 'qualifying text' mean? Sometimes false positives (incorrectly flagging human-written text as AI-generated), can include lists without a lot of structural variation, text that literally repeats itself, or text that has been paraphrased without developing new ideas. If our indicator shows a higher amount of AI writing in such text, we advise you to take that into consideration when looking at the percentage indicated. In a longer document with a mix of authentic writing and AI generated text, it can be difficult to exactly determine where the AI writing begins and original writing ends, but our model should give you a reliable guide to start conversations with the submitting student. Disclaimer Our AI writing assessment is designed to help educators identify text that might be prepared by a generative AI tool. Our AI writing assessment may not always be accurate (it may misidentify both human and AI-generated text) so it should not be used as the sole basis for adverse actions against a student. It takes further scrutiny and human judgment in conjunction with an organization's application of its specific academic policies to determine whether any academic misconduct has occurred. Page 2 of 6 - AI Writing Overview Submission ID trn:oid:::1:2767739035 Page 2 of 6 - AI Writing Overview Submission ID trn:oid:::1:2767739035

New Product Development There are Nine stages of New Product Development along with activities included in each state and its analysis. 1- Idea Generation: The first step in creating new products where ideas are thought up and looked into. Activities: • Brainstorming sessions • Market research • Trend analysis • Competitor analysis Analysis: Find new products that people want and can be sold successfully in the market. 2- Idea Screening: Looking at the ideas we came up with to see if they could work and be successful. Activities:  Market demand assessment  Competitive landscape evaluation  Cost estimation  Feasibility considerations Analysis: Simplify ideas to find the ones with the best chance of being successful. 3- Concept Development: Simplify ideas to find the ones with the best chance of being successful. Activities:  Concept refinement based on feedback  Detailed specifications and descriptions  Prototype development  Market research for concept validation Analysis: Page 3 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035 Page 3 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035

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Develop good ideas into solid plans for more thorough examination and testing. 4- Marketing Strategy and Business Analysis: Creating a plan to figure out if the product can be successful in the market and make money. Activities:  Target market segmentation  Pricing and positioning strategies  Promotional and marketing plans  Financial analysis Analysis: Create a plan to sell the product that includes who to sell it to, how much to charge, and how to make a profit. 5- Product Development: Turning product ideas into something real using engineering, design, and making it in a factory. Activities:  Engineering design and development  Prototyping and iterative testing  Manufacturing process selection  Quality assurance procedures Analysis: Turn ideas for products into real products that are well-made and meet all the requirements. 6- Testing and Validation: Thoroughly testing the product to make sure it’s good quality, safe, and performs well, including trying it out with real people and in real situations. Activities:  Rigorous product quality and safety testing,  User testing for feedback and design refinement  Performance validation against specifications  Pilot testing for real-world feedback Analysis: Page 4 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035 Page 4 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035

Find and solve any problems with the product before it is released. 7- Launch and Commercialization: The product is being launched and promoted to customers through marketing, sales, and distribution. Activities:  Launch marketing and sales campaigns  Distribution network establishment  Customer acquisition and retention strategies  Ongoing product monitoring Analysis: Introduce the product to the market, making sure it is successful and people like it. 8- Post-Launch Monitoring and Support: Continuously checking and helping the product after it starts, listening to customer opinions, making the product better, and learning about the market. Activities:  Customer feedback and review gathering  Product issue resolution  Product enhancement implementation  Competitive landscape and market trend monitoring Analysis: Make sure the product stays competitive, satisfies customer’s needs, and changes as the market changes. 9- Product Lifecycle Management: Managing a product’s lifecycle, checking how well it’s doing, dealing with old versions, and deciding if it should keep being sold or not. Activities:  Product performance and profitability assessment  Obsolescence evaluation  Innovation potential assessment  Decisions on product extension or discontinuation Analysis: Page 5 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035 Page 5 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035

Make good choices about what to do next with the product—either keep it going, stop making it, or make big changes to it. Page 6 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035 Page 6 of 6 - AI Writing Submission Submission ID trn:oid:::1:2767739035

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