Gillette

pptx

School

Illinois Institute Of Technology *

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Course

1068

Subject

Marketing

Date

Nov 24, 2024

Type

pptx

Pages

Uploaded by ConstableBeeMaster768

Student’s Name Professor’s Name Course Date

Objectives and Target Audience Objectivess  To increase double Edge Safety Razor and Transparent Shave Gel Kit sales by 15% in the first year and 20% in the second year.  Increase social media impressions for this product among the target audience by 20% in the first year.  Increase conversion rates by 25% in the first year after launching the market campaign for Double Edge Safety Razor and Transparent Shave Gel Kit  Partner with five industry or social media influencers at the end of the first year to win over a new target audience. Target Audience  The marketing campaign will reach all male and female customers in Australia and convince them that they require the Gillette products’ classic look, feel, and craftsmanship  The campaign will focus on an audience above 18 years, working, and mostly enticed with elegant grooming. Focusing on men and women will change the notion that shaving is only for men. The inclusion of women in the campaign will also enhance their confidence in buying Gillette products confidently

Creative and Message Strategy Message  Message Statement: Grooming you to excellence  The message stated in the marketing campaign will utilize the brand image messaging strategy, which connects the message with the target audience’s psychological aspects “Grooming You to Excellence” message will create a personality for the Gillette brand. The news will transform how the target audience perceives the product, viewing it as essential in helping them accomplish their dreams  Message Strategy  The most appropriate creative marketing strategy to use is intelligent retargeting. Gillette is a globally recognized brand, and the target audience has used the products in their lives. The campaign will employ creativity and social media networking to retarget customers and convince them to use the new product

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Media Strategy  The company will use social media as the primary advertisement channel.  Social media platforms have become effective marketing tools due to the increased number of users, and the company can reach many target customers within a short duration.  Besides, the company will not incur high advertisement costs as with print or television adverts.  The other important aspect of choosing social media is getting customer reactions and feedback immediately, allowing them to make informed decisions.  Social media platforms will be the most appropriate media strategy to use to help the company accomplish its objectives.

Scheduling  The company will utilize heavy-up schedules and front-loading schedules to ensure that the target audience has understood the products.  The primary aim of these schedules is to saturate the market and improve product awareness among the target audience.  Scheduling will also help the company to announce new brands to the target audience.  The schedules will also revitalize the company sales by driving more brand awareness among the target audience

Budget and Other Considerations Budget considerations  Budgetary considerations should include the  size of the market  the media strategy to use  the duration for running the ad, and the percentage of sales increase required.

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