7

docx

School

Jaypee Institute of Information Technology *

*We aren’t endorsed by this school

Course

2156

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by ChefCrownStork26

Research Proposal Development The research plan is a formal document that presents the research scope, methodology, and details regarding data collection and analysis. Research plans are crucial because they ensure that all parties involved (e.g., internal or external clients and research team members) are on the same page. When research plans are used as contracts between clients and research firms, they are called research proposals. Step 1: Review Research Objectives Review the hypothetical research objectives below and respond to each one, with your reasoning. Company Research Objective Costco Will lowering membership fees increase the number of joining members? If so, by how much? Domino’s Pizza How is our brand perceived in Victoria compared to our top competitors’? Bath & Body Works Should Bath & Body Works offer a skincare line that includes cleansers, exfoliators, and anti-aging treatments? Step 2: Select a Research Method After reviewing “Determining the Research Methodology” in Chapter 2, pair each objective in the table above with an appropriate research method and justify. SAP 6- Chapter 2 - Q3 ASSIGNMENT 2.3 Research Proposal Development The research plan is a formal document that presents the research scope, methodology, and details regarding data collection and analysis. Research plans are crucial because they ensure that all parties involved (e.g., internal or external clients and research team members) are on the same page. When research plans are used as contracts between clients and research firms, they are called research proposals. Step 1: Review Research Objectives MARK 210 F23 7 Review the hypothetical research objectives below and respond to each one, with your reasoning. Company Research Objective Pets West Should Pets West offer facilities for pet grooming? Will this increase loyalty and increase sales? Skip the Dishes How is our brand perceived in Victoria compared to our top competitors’?

Lush Fresh Handmade Cosmetics Should Lush expand their men’s skincare line to include cleansers, exfoliators, and anti-aging treatments? Step 2: Select a Research Method After reviewing “Determining the Research Methodology” in Chapter 2, students pair the chosen objective with an appropriate research method and justify. Week of Sept 25 SAP 7 - Chapter 3 - Q1 Sales Data It is common for companies to record, track, and analyze sales data in a variety of ways so that the data reported can be as detailed and useful as possible. Some ways of collecting sales data make more sense than others, depending on the industry. For each of the following ways of collecting sales data: 1. Identify an industry and a company within that industry that are likely collecting sales data in the given manner 2. Give a specific example of how the sales data are likely collected and categorized within the company of choice (i.e., specific product lines, specific locations, etc.) MARK 210 F23 8 3. Provide a rationale that explains the benefits for the chosen industry / company. Explain how collecting and analyzing sales data in the manner identified allows the company to act strategically. How might the data be used? Provide examples and cite your sources. Sales by Product Line Industry: Company: Specific examples within company: How might data be used strategically? Sales by Sales Representative Industry: Company: Specific examples within company: How might data be used strategically? Sales by Location Industry: Company: Specific examples within company:

How might data be used strategically? SAP 8- Chapter 3 - Q2 Sales Data It is common for companies to record, track, and analyze sales data in a variety of ways so that the data reported can be as detailed and useful as possible. Some ways of collecting sales data make more sense than others, depending on the industry. For each of the following ways of collecting sales data: MARK 210 F23 9 4. Identify an industry and a company within that industry that are likely collecting sales data in the given manner 5. Give a specific example of how the sales data are likely collected and categorized within the company of choice (i.e., specific product lines, specific locations, etc.) 6. Provide a rationale that explains the benefits for the chosen industry / company. Explain how collecting and analyzing sales data in the manner identified allows the company to act strategically. How might the data be used? Provide examples and cite your sources. Sales by Product Line Industry: Company: Specific examples within company: How might data be used strategically? Sales by Sales Representative Industry: Company: Specific examples within company: How might data be used strategically? Sales by Location Industry: Company: Specific examples within company: How might data be used strategically?

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Screenshot 2023-11-08 222221.png

Gillette.pptx

answer_1 (4).docx

3.docx

Unit 3 Milestone - 5.JPG

Social Media Marketing.docx

Mercadotecnia-Actividad 15.pdf

BSBADV507 Task 3.docx

RP.docx

MAR036-6 Brand Communication and Reputation Management-new edit.docx

1043811728_SFM 6640 Marketing Plan Paper.docx

A Drive for Sustainability.docx

Recommended textbooks for you

Practical Management Science

Operations Management

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:Cengage,

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

SEE MORE TEXTBOOKS

Recommended textbooks for you

Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing

Practical Management Science

Operations Management

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:Cengage,

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

SEE MORE TEXTBOOKS