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Annotated Contents How do you define social media advertising? Marketing using social media has several advantages. Data on advertising through social media Promotional Approaches for Social Media Planned social media marketing strategy development Marketing strategies for social media The Top Networks for Social Media Advertising Marketing via Social Media Training The five pillars of social media advertising Marketing using social media has several advantages. Social media is one of the most powerful free platforms for advertising your brand because of its extensive use and adaptability. Specifically, social media advertising has the following advantages: Humanize your business: Social media enables you to turn your business into an active particip ant in your market. Your profile, comments, and interactions with other users create a friendly and credible presenc e that your followers can relate to and rely on. Promote your website and attract more visitors by including a link to it in your profile, in your pos ts, and in your advertisements on social media. And SEO can benefit indirectly from social signals. Lead generation and client acquisition can both take place on these sites thanks to tools like in- app purchases, direct messaging, profile CTAs, and appointment scheduling widgets.