439 Tanothai.BSBMKG439 DEVELOP AND APPLY KNOWLEDGE OF

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STUDENT ASSESSMENT ANSWER TEMPLATE BSBMKG439 DEVELOP AND APPLY KNOWLEDGE OF COMMUNICATIONS INDUSTRY

ASSESSMENT COVER SHEET Student Name: Mr Tanothai Siriphongumpai Student ID: GBC220002 Contact Number: 00000 Email: Trainer / Assessor Name: Qualification: BSB40820 CERTIFICATE IV IN MARKETING AND COMMUNICATION Unit of Competency: BSBMKG439 Develop and apply knowledge of communications industry Assessment:  Written Questions  Simulation  Assignment Due Date: Date Submitted: If you are submitting your assessment after the deadline, enclose a copy of the written authorisation for the extension that you received from your assessor. Declaration: I have read and understood the following information at the beginning of this assessment guide (please tick):  Assessment information  Submitting assessments  Plagiarism and referencing I hereby declare that this evaluation is all my own work and that I have properly cited any sources used. Tanothai Tanothai Siri Name (please print) Signature Date

Assessment Task 1: Project Portfolio Section 1: Communications industry research Describe the communication industry and at least six of the sectors within it The communication industry is the process of creating, transmitting, absorbing, and analysing messages that are conveyed to large consumers via verbal and non-verbal communications. These messages are conveyed to large consumers via both verbal and non- verbal communications. It is an expansive field that focuses on the "how" and "why" of the process of creating messages. Communication is a multidisciplinary field that can be integrated into a variety of fields that are closely related to it, such as: television, journalism, radio, the internet, and social media. Marketing Communication Industry What is marketing communication? Define the term marketing communication in at least a paragraph, explaining marketing communication in the context of the marketing mix. The term "marketing communication" refers to the method of communication that companies use to inform customers about the products, services, and brands that they sell in an effort to persuade those customers to make a purchase. This can be done either directly or indirectly. In addition to this, it endeavours to increase brand awareness among prospective clients by presenting a positive image of the company to the public, with the expectation that this will encourage prospective clients to make purchases from the firm. There are many different types of marketing communication, including advertising, personal selling, direct marketing, sales promotion, direct marketing online, digital marketing, and public relations.n. Major types of marketing communication Briefly explain each of the major types of marketing communication methods.  • Advertising can be thought of as a form of paid messaging with the primary purpose of boosting sales. Advertisements can take many forms, including those in print, on television, or online, among others.   • Direct marketing encompasses any type of marketing that is based on having direct contact with specific customers or on distributing products directly to those customers. Direct marketing makes excellent use of a BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |3

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variety of delivery methods, some excellent examples of which include email and text message campaigns.   • Personal Selling is a specialised method of making sales in which representatives are instructed to promote a brand by outlining and demonstrating the benefits that are highlighted in the advertising. This is a customised sales approach.   • The point-of-sale effect is emphasised throughout the Sales Promotion campaign by focusing on in-store display items that convey the same messages and have the same overall appearance as the advertisements.   • Digital marketing is used when the concepts, designs, and offers that are presented in an organization's advertisements are replicated in relevant and promotional content on the organization's digital channels.  - Public Relations is a form of unpaid advertising in which a number of different media sources collaborate to write a press release that discusses an interesting topic that is relevant to the campaign's objectives, goals, and intended audience. What is integrated marketing communication? Define the term. Integrated marketing communication brings together all of the components of the marketing mix in order to advertise products and services to the target audience through various mediums such as television, radio, social media, and advertisements on Facebook. It is a tactic that aims to provide customers with a satisfying encounter with a particular brand. IMC makes an effort to incorporate each element of the Marketing Communication Mix into a single unified campaign by making use of the distinctive strategies, channels, and activities associated with each component individually.. BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |4

Key features of integrated marketing communication What are the key steps involved in integrated marketing communications? This information will assist students to see what is involved in marketing communications 1. 1. Determine the audience you are speaking to in order to deliver the most effective message. 2. 2. Construct and disseminate various messages, including offers of discounts or other forms of promotion. 3. 3. Have a positive influence on the customer's behaviour in order to convince them to purchase the product. The role of the marketing communications industry Within society, as well as for Success College Australia Marketing communications are essential because they facilitate customers' ability to find the products and services they require while also being beneficial to the companies that supply those products and services. Communication is essential to one's success in college in Australia, both for increasing one's brand's exposure and one's revenue. Current issues of concern for the communications industry Identify at least two  • As a result of the rapid advancement of technology, ensuring the safety of networks has become a primary concern for telecom operators. The security of networks and applications is currently vulnerable to new dangers posed by newly developed technologies. This is especially true for clients and teams that are located remotely and who require assistance.  To satisfy the requirements that customers have placed on the level of system security, a number of technological and operational adjustments are required. • Ethical concerns, including discrimination, people who hate, and young women who desired to have surgery. Marketing communication and digital communication technologies, platforms and devices  • The digital transformation of the modern workplace is well on its way to being finished as the need to effectively manage the growing number of remote employees becomes a priority in the modern workplace. However, a BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |5

significant number of companies face difficulties due to the fragmentation of their internal software. Your company's productivity and its ability to communicate effectively are directly impacted by the critical systems and applications it uses. It is possible that communication platforms and software could be of great assistance in the process of encouraging increased collaboration and interaction not only within the company but also with customers and business partners. All of your online platforms, including your website, intranet, and learning management system, can profit from the implementation of these solutions. The following is a selection of the various forms of media and marketing communication tools.  Dropbox, Google Workspace, Microsoft 365, and Microsoft Teams are some of the collaboration tools that are available.  o Zoom .\so GoTo.\s o Webex o Slack .\so Monday.com Marketing communications industry trends, including impact of new/alternative digital technologies Discuss key trends in marketing communications. Identify at least five and briefly describe each trend in your own words. This section should also include information on the impact of digital technologies on marketing communications, as well as the latest technologies that are impacting on the industry. Discuss the impact of the trends on marketing communications. The use of new and alternative digital technologies will have the following effects: • Content marketing will become more authentic. • Chatbots are becoming increasingly popular. Voice searches are being used by a growing number of people. • placing a greater emphasis on and making greater use of data analytics in order to determine customer intent. • An increasing number of businesses are turning to social media as a marketing tool. • An increase in the utilisation of online platforms for the cultivation of customer relationships. • A heightened emphasis on the provision of an interesting experience for the user. 1. A rise in the use of genuine content marketing: It is a great marketing strategy to provide real material, especially for smaller businesses that have fewer resources. A blog that is hosted on your website has the potential to boost consumer interest in your products and establish your business as an industry thought leader. Writing about subjects that are of interest to your readership is an excellent way to increase both recognition of your brand and consumer loyalty. 2. Voice search is becoming more common: Because BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |6

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mobile devices and speech services such as Amazon's Alexa are becoming increasingly popular, voice search is one area in which a small business has the opportunity to differentiate itself from the competition. 3. The use of social media marketing is becoming increasingly common and will continue to be an essential component of the digital marketing strategies of successful businesses.. 4. In the past year, especially in light of the COVID-19, which has had an impact on in-person purchasing, there has been an increase in the use of digital venues to establish and nurture connections with customers. This trend can be attributed to the fact that in-person purchases have been impacted. 5.An increased emphasis on the provision of an interesting experience for the user Customers in the modern era deserve an engaging and simple navigation experience on any website they visit, regardless of whether they are making a purchase or just browsing. Discuss the impact that these trends are having on the following aspects of marketing communications: During COVID-19, marketers demonstrated a greater level of enthusiasm than ever before for digital transformation as a means of adapting to the rapidly shifting virtual environment. For marketers, regardless of their level of experience, staying on top of these trends is not always an easy task. However, in order to compete in the fast-paced marketing sector and keep a sense of relevance with our audience, we need to stay one step ahead of them. e. Key stakeholders in the marketing communications industry Identify at least three different marketing associations that may be useful to join for someone involved in marketing communications. Briefly explain what the association does and why it would be useful to join. The following three marketing organisations are recommended for everyone working in marketing communications to join: 1. eMarketing Association (eMA) This group of marketing experts is responsible for educating its members on effective strategies for digital marketing. Their 40,000 members come from a variety of backgrounds, including public and private work. Why would one want to become a member of this association? Attending eMA events will be quite beneficial for the purpose of learning various marketing communications strategies as a result of the fact that one of the primary responsibilities of someone working in marketing communications is the planning and development of marketing strategies. 1. American Marketing Association (AMA) It is a discussion board accessible online for marketers who have an interest in the marketing mix. This organisation has established itself as trustworthy, and its mission is to connect marketers so that BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |7

they can share their expertise with one another. Its goal is to teach its members how to create marketing strategies that are applicable to both the existing market and the one that will exist in the future. All of the marketing content that is currently housed within the organisation is made accessible to members. Why would one want to become a member of this association? The ability to communicate effectively is closely tied to the knowledge of the marketing mix. It brings together a number of different parameters related to consumer consumption.rs. 3. Social Media Club (SMC) It was founded in 2006 with the purpose of fostering more moral behaviour among professionals, including online marketers. This organization's primary focus is on developing a code of ethics for social media. Why would one want to become a member of this association? Whether or not a company's marketing efforts are profitable, the use of social media is an essential component of any and all marketing efforts. Therefore, in order to use social media as a marketing communication medium effectively, a professional in the field of marketing communications needs to become familiar with the appropriate principles and practises. Employment opportunities in marketing communications Report on employment trends in the industry, including growth or otherwise and general job prospects. Provide a list of at least 10 job titles in the industry as examples. Profile at least three of these job roles, including the position title, overall aim of the position and the monetary value attached. Research the Internet and/or speak to anyone you know in the industry to find out why aspects of this job that someone might enjoy e.g. exciting, creative, well-paid. Include this information as incentives for students to enter the industry. 1. An examination of the trends in employment within the industry, including any increases that may have occurred and the outlook for jobs in general There is a possibility that websites like Indeed, Gumtree, and Glassdoor, amongst others, will be displayed. The vast majority of this website is dedicated to providing information and data on the most recent business trends; in addition, it lists available positions.. 2. List at least 10 job titles relevant to the sector. The following are some of the most sought-after job positions in marketing communications, as indicated by a number of different employment listings: • Coordinator of all Promotional Activities • Expert in advertising and public relations • Public relations professional • Expertise in Marketing Communications as a Specialty  • Representative of the brand in the community.  • Expert for social media .  • Expert in Brand Marketing • Event Coordinator • Analyst for Market Research • Market Research Analyst  Director of social media management. BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |8

 ch. The following is a list of the responsibilities of the job, along with the title, the overarching goal of the position, and the compensation: Example: Social Media Strategist is the job title, and the average salary ranges from $55,000 to $60,000. The primary responsibility of the social media strategist is to plan and produce high-quality content that is in accordance with the goals the organisation has set for its presence on social media. In order to maintain the company's preferred social media presence, posting schedules, and promotional activities, the successful applicant will work closely with the social media marketing team. In order to be eligible for consideration for the position of social media strategist, candidates need to possess a bachelor's degree in marketing or communication arts in addition to two to three years of experience managing social media accounts. The possession of a Master's degree confers a number of benefits. Experience working as a manager or strategist for social media is a requirement for this position. Understanding of site analytics and search engine optimization, in addition to using social media for brand awareness and experience positioning Knowledge of web publication and design Experience working in social media content development Bachelor's degree in marketing or communication Bachelor's degree in communication or another relevant field HMO coverage for you and up to two dependents at no additional cost Insurance against death Industry-leading salaries and bonuses for attendance Marketing communications industry ethics Discuss the importance of ethical behaviour in the marketing communication industry and provide examples of what might be considered to be ethical behaviour. The significance of ethical conduct in relation to marketing communications. • The company's high credibility on the market and in the eyes of potential new customers is a direct result of the company's participation in the ethical behaviour that earned it recognition as an authentic service provider. • Loyalty from Customers: A company that engages in ethical business practises can earn the trust and loyalty of its customers over the course of a prolonged period of time. This is due to the fact that it is ingrained in human nature to select a brand whose nature is true to that of its advertising, which indicates that its goods and services are genuine. • An increase in market share as well as revenue as a direct result of consumers' recognition of the brand's products as being authentic and of an exceptionally high quality • An increase in revenue as a direct BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |9

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result of an expanded customer base as well as an expanded market share. An example of how one ought to behave morally. • False communications. • Dangers to the user's health posed by the product. Marketing communication legislation Discuss the importance of abiding by legislation as a marketer. Provide examples of at least two pieces of legislation that marketers must be aware of and follow. Act on Privacy When dealing with customers' personal information, businesses are required to comply with this law. The Australian Consumer Law (ACL) was recently updated. The Australian Competition and Consumer Commission (ACCC), also known as "the A triple C," is the national agency of the Australian Federal Government that deals with competition matters in general. The ACCC stands for the words "Australian Competition and Consumer Commission." It is to the advantage of consumers, businesses, and the community as a whole that the Australian Competition and Consumer Commission (ACCC) encourages competition and fair trade in the market. Additionally, it governs industries related to the nation's infrastructure.s. Marketing communication Report Introduction: Within Australia's educational system, students are exposed to a variety of learning experiences. the most important subsets of the market that it is trying to reach. is designed for people who want to learn about the marketing and communications industries as well as people who already have jobs but want to advance their knowledge and acquire new skills. It is also intended for people who are already employed but want to learn new skills and advance their careers. Because of the intense competition in the market, the educational programmes offered by Australian colleges need to stand out from the crowd by offering competitive prices and innovative teaching methods. Current business directions and overall marketing strategies: Beating the competition in college The nation of Australia has set its sights on becoming the leader in the world in terms of vocational education and training. To this end, the nation is concentrating its efforts on a number of significant initiatives that are designed to grow the sector, including the following: 1. Create the most effective messages and incentives, such as sales or discounts, and disseminate them. 2. Have a positive impact on the consumer's behaviour by providing free webinars to prospective students with the goal of assisting them in their personal growth and encouraging them to enrol in the college. 3. Establish advertising and marketing campaigns on social media platforms, Facebook says. BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |10

4. Involving well-known people in the marketing of the school by paying them.. Integrated marketing communication: Integrated marketing communication brings together all of the components of the marketing mix in order to advertise products and services to the target audience through various mediums such as television, radio, social media, and advertisements on Facebook, among other platforms. I.M.C. makes an effort to incorporate every element of the Marketing Communication Mix into a single unified campaign by making use of the distinctive strategies, channels, and activities that are associated with each component. In this cutthroat industry, it will be of tremendous assistance to Success College in the best way possible. Key stakeholder analysis: The target market consists of individuals who have an interest in gaining knowledge and taking part in the industry. The age range of 15 to 64 years old is the most important demographic. Every single member of the target audience is important and influential, and this is especially true when it comes to social media because it demonstrates that age does not matter if someone is eager to learn new things and acquire new skills.. Evaluations: The marketing strategic plan includes provisions such as: • identifying growth that has occurred since the inception of the strategy. • developing and providing the most effective messages and incentives, such as discounts or sales. At this time, only the college website and Facebook are used for marketing purposes; however, beginning the following week, Facebook ads, Instagram, and Tik Tok will be used in order to reach a wider audience and promote the college. We anticipate having at least one thousand visitors to the website, and we do not want there to be any errors on the website or social media when we run the advertisement, so we need to make sure that the website works well on mobile devices, that it contains all of the information that a customer might require, and that it has a customer service line that is operational.s. Recommendations: Increase the amount of people who see you on social media by using tik tok and snapchat. begin to add content to Facebook. Include a referral programme in which current students earn rewards for bringing in new students from their personal networks. Spend money on advertising, and seek out influential people who have a good chance of being followed by a large number of potential students. BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |11

Email with report attached to manager Section 2: Internal briefing report BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |12

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Considerations to make when evaluating your communication report First, come up with at least five criteria, and then evaluate whether or not you've satisfied them. You have the option of basing these wholly or in part on the specifics contained within your student assessment tasks, the Workplace Procedure and Style Guide, or both of these resources. If you have not complied with all of the requirements, save your report as a draught, then revise it by adding the required data, and save the second copy of it under the name V2.0. If you have not complied with all of the requirements, save your report as a draught and then revise it. These are the criteria that will be used to evaluate the report: Have I incorporated the relevant information into my work? Have I utilised proper grammar? Have you made sure to use the appropriate font? Have I selected the appropriate font for this? Have I used hyperlinks in the appropriate way? Attach: Report on internal briefing V2.0 of the internal briefing report Email to the manager with the report attached Written comments from the manager (email or screenshot) BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |13

Assessment Task 1: Checklist Student’s name& ID:TANOTHAI SIRIPHONGUMPAI /GBC220002 Did the student: Completed successfully? Comments Yes No Research and analyse communications information as part of implementing ongoing monitoring procedures for of the communications industry by doing the following:  List and describe at least five sources of data about the marketing communications sector that were used in your research.  Research found information sources and documented findings  Examine the societal role, important stakeholders, associations, and sectors of the communications business.  Examine technical advancements, societal challenges, and communication industry trends.  Talk about the most recent problems and developments affecting the communications sector.  Go over the requirements for employment and career options in the communications sector.  Examine the networks and systems of industry.  Examine the most recent platforms, tools, and technology for digital communications.  Talk about the fundamentals of media and communication tactics.  What are the current trends, particularly the effect of technology on business? Prepare and submit research that was:  Concise and clear  Written in simple terms  Written in an audience-appropriate style  Perfectly grammatically sound and BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |14

error-free? Develop communications deliverables including:  Identifying resources and task requirements with the appropriate employees for generating their report.  • Conducting research to create a report in accordance with the guidelines provided in the simulation pack.  Creating headings and a logical framework for the report's information.  Developing evaluation standards for deliverables  Distributing deliverables to the proper personnel? Prepare a report that addresses:  A description of the College and its environs  A synopsis of the marketing and business strategy (operational environment)  A summary of current marketing tactics  A description of integrated marketing communication, including how it can help the College expand its business.  Identifying the important clients and stakeholders for the organisation, as well as the most effective channels for communication with them  A comparison of existing marketing tactics with emerging approaches and technologies and marketing communication industry trendsat least three marketing communication activities? Deliver their report within the timeframe advised? Finalise communications deliverables by revising material in their report and BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |15

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incorporating feedback from their manager? Develop their email communication and report in accordance with the guidelines in the Simulation Pack? Task outcome: ☐ Satisfactory ☐ Not satisfactory Assessor signature: Assessor name: Date: BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |16

Final results record Student name: MR TANOTHAI SIRIPHONGUMPAI Student ID: GBC220002 Assessor name: Date: Final assessment results Task Type Result Satisfactory Unsatisfactory Did not submit Assessment Task 1 Project Portfolio S U DNS Overall unit results C NYC Feedback  I've been told about and discussed my performance in this unit.  I want to challenge this assessment's outcome.. Student signature: TANODTHAI____________________________________ Date:____________________ I hereby attest that I assessed this student and that the evaluation was conducted in accordance with the necessary assessment procedures. Assessor signature: ______________________________________________ Date: ___________________ BSBMKG439 Student Assessment ANSWER TEMPLATE v1 2021 |17

439 Tanothai.BSBMKG439 DEVELOP AND APPLY KNOWLEDGE OF

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