COM 215 Terms 392

docx

School

Murdoch University Dubai *

*We aren’t endorsed by this school

Course

215

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by snailtrail101

91 . Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is NOT a disadvantage of the Internet as a promotional medium ? a. The costs of precise targeting are high . b. The effects of promotion can be difficult to measure . c. There are concerns about privacy . d. The message must be short and simple . e. There are concerns about security . d. The message must be short and simple . 92 . Julie Reese is working on developing a magazine advertisement for Planet Fitness, a health and fitness club. She knows what she wants the advertisement to say and the illustrations she wants to use, but she is having a tough time putting it all together. Julie is having trouble determining the ._____ a. storyboard b. artwork c. copy d. presentation e. layout e. layout 93 . The effectiveness of an advertising campaign can be measured : a. only after the campaign has been carried out completely and results have been tabulated . b. only before the campaign begins, to prevent unnecessary

expenditures . c. during the campaign to determine whether more or less funds should be allocated, but not after the campaign . d. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction . e. before, during, and after the campaign through the use of pretests, inquiries, and posttests . e. before, during, and after the campaign through the use of pretests, inquiries, and posttests . 94 . An evaluation performed before an advertising campaign begins is a ._____ a. consumer exam b. posttest c. recognition test d. pretest e. recall test d. pretest

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

COM 215 Terms 392

Related Documents