BSBMKG621 Student Assessment V 2.0 2

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Western Sydney University *

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BSBMKG433

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Marketing

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Nov 24, 2024

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ASSESSMENT COVER PAGE STUDENT DETAILS / DECLARATION: Course Name: BSB60520 Advanced Diploma of Marketing and Communication Unit / Subject Name: BSBMKG621 – Develop organisational marketing strategy Trainer’s Name: Assessment No: 1 & 2 I declare that: o I fully understand the context and purpose of this assessment. o I am fully aware of the competency standard/criteria against which I will be assessed. o I have been given fair notice of the date, time and venue for the assessment. o I am aware of the resources I need and how the assessment will be conducted. o I have had the appeals process and confidentiality explained to me. o I agree that I am ready to be assessed and that all written work is my own. o This assessment is my: o First submission o Re-submission (Attempt ___) Student Name: Student ID: Student’s Signature: Submission Date: / / ASSESSOR USE ONLY: (ACADEMIC DEPARTMENT) Result: Assessment 1: Short Questions o Satisfactory o Not Satisfactory Assessment 2: Practical o Satisfactory o Not Satisfactory Final Assessment Result for this unit C / NYC Feedback: Feedback is given to the student on each Assessment task & final outcome of the unit Yes / No Assessor’s Feedback: Assessor’s Signature: Date: / / ASSESSMENT FIRST SUBMISSION/RE-SUBMISSION RECEIPT: It is student’s responsibility to keep the assessment submission receipt as a proof of submission of assessment tasks. Student Name: Student ID: Unit / Subject Code: Assessment No: Trainer Name & Signature: Date: / / BSBMKG621 Student Assessment Page 1 of 32 Version 2.0 09/23

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Assessment/evidence gathering conditions Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve competence when all assessment components listed under procedures and specifications of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit ( DNS) will be recorded. Student should be provided with an appropriate time frame in which to resubmit their work, according to the RTO’s re-assessment policy and procedure. Plagiarism, cheating and collusion. Where a trainer/assessor believes there has been an incident of academic misconduct involving plagiarism, cheating, and/or collusion, they should report this along with reasons for the allegation. Assessors should refer to their RTO’s policy and procedures regarding training and assessment for further information.” When all unit’s assessment tasks have been submitted and assessed (including resubmissions), print out a copy of this unit’s Final Results Record, included as the last page of this document. Record the result for each task and the final result for the unit as C (Competent) or NYC (Not Yet Competent). There is also space to give the student some written feedback for the overall unit. Sign and date the middle section and give the sheet to the student. After discussing their results with them, the student must fill out and sign the final section of the Record, where they acknowledge the result that you have given them. When the student has filled out the final section of the Final Results Record, make a copy for them and retain the original with the student’s records. Reasonable Adjustment TM supports individual differences in the learning environment and provides ‘reasonable adjustment’ in training and assessment activities to support every learner. If you have any special needs that make it difficult for you to complete your learning or assessments, you should discuss this with your assessor beforehand and will be provided with reasonable alternatives to assist you to complete the required tasks such as completing tests verbally or using an interpreter. Resources required for this Assessment  All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint  Upon completion, submit the assessment printed copy to your trainer along with assessment coversheet.  Refer the notes on eLearning to answer the tasks  Any additional material will be provided by Trainer Instructions for Students Please read the following instructions carefully  This assessment is to be completed according to the instructions given by your assessor. BSBMKG621 Student Assessment Page 3 of 32 Version 2.0 09/23

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 Students are allowed to take this assessment home.  Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-assessment and re-enrolment policy for more information.  Please provide required references of the sources, if you use any information from any sources (such as: learner book, power point and online resources) to answer the assessment questions and make the required changes to justify that it is your own work. Re-submission opportunities Please read the following instructions carefully  Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.  If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt/ s will be arranged at a later time and date.  Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.  Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.  Please see Student Assessment, Reassessment and Repeating Unit of Competency Guidelines v1.2 for more detail. Copyright [The assessment activities and information in this booklet are based on and customised from the ‘BSBMKG621 – Develop organisational marketing strategy’ assessment resources provided by Precision Group Australia.] Version Control & Document History Date Summary of modifications Version 20/09/2023 Assessment information, format and structure is updated, additional resource link added. 2.0 BSBMKG621 Student Assessment Page 4 of 32 Version 2.0 09/23

Assessment Information This Assessment is designed for you to complete the assessment for BSBMKG621 – Develop organisational marketing strategy. The assessment tasks include  Assessment 1: Short Questions where you need to demonstrate your knowledge and understanding of the unit, and the  Assessment 2: Practical Assessment, where you need to demonstrate your skills required in the unit. It is recommended that you complete all task in a simulated workplace environment -Bounce Fitness. Before you commence your assessment, ensure that you have a good knowledge of the subject, have thoroughly read your Learner Resource, and clearly understand the assessment requirements and the expectations of the industry to which the assessment is related. You will be required to demonstrate knowledge and skills which must be observed directly by your assessor. Verification from trainer is required to confirm your demonstration of these practical knowledge and skills. Instructions are given for each task. If you have questions, or unclear how to proceed, consult with your assessor. Records of all aspects of the assessment must be kept in your Student Assessment Accessing Simulated Workplace Environment - Bounce Fitness Some assessment tasks may require you to access specific pages from the simulated business, Bounce Fitness The simulated business, Bounce Fitness, can be accessed by going to http://bouncefitness.precisiongroup.com.au . Please use below username and password to Login to Bounce Fitness: username: tmlearner password: tm@123 BSBMKG621 Student Assessment Page 5 of 32 Version 2.0 09/23

Assessment 1-Short Questions Question 1 Complete the table below about cost-benefit analysis techniques. a. Identify at least four cost-benefit analysis techniques. b. In 50 words or more, explain how each identified cost-benefit analysis technique can be applied in the assessment of marketing opportunities. Cost-benefit Analysis Techniques Application in the Assessment of Marketing Opportunities i. ii. iii. iv. Preliminary Task Question 2 of this Short Answer Questions requires you to refer to state/territory-specific legislation affecting marketing operations, of your state/territory. For your assessor’s reference, indicate below which state/territory you are currently based or located in by ticking the box that corresponds to your answer. When answering Questions 2 you must refer to applicable legislation of the state/territory you ticked below. The state/territory where your workplace/organisation is based or located in. ☐ Australian Capital Territory ☐ South Australia ☐ New South Wales ☐ Tasmania ☐ Northern Territory ☐ Victoria ☐ Queensland ☐ Western Australia BSBMKG621 Student Assessment Page 6 of 32 Version 2.0 09/23

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Preliminary Task Question 2 of this Short Answer Questions require you to refer to industry codes of practice relevant to marketing. For your assessor’s reference, identify the information required in the spaces below. When answering Question 2, you must refer to the information you provided below. Workplace/organisation name: Industry: Question 2 Complete the tables below about legislation, codes of practice and national standards relevant to marketing operations. Additional instructions are provided below. A. Legislation a. Identify at least two federal or state/territory legislation relating to marketing operations. b. For each legislation, discuss at least one provision that can affect marketing operations of your organisation/workplace. Legislation Provision Relevant to Marketing Operations i. ii. B. Codes of practice a. Identify at least two industry codes of practice relevant to marketing. b. For each code of practice, discuss at least one requirement that can affect marketing operations of your organisation/workplace. Code of Practice Requirement Relevant to Marketing Operations i. BSBMKG621 Student Assessment Page 7 of 32 Version 2.0 09/23

ii. C. National Standards a. Identify at least two national standards relevant to marketing operations. b. For each national standard, discuss at least one provision that can affect marketing operations of your organisation/workplace. National Standard Provision Relevant to Marketing Operations i. ii. Question 3 Assume you are the new General Manager, Marketing of Bounce Fitness. You are required to check the marketing responsibilities of different work roles in Bounce Fitness. Access its organisation structure and job descriptions for work roles available at: https://bouncefitness.precisiongroup.com.au/people/ Outline the key marketing responsibilities for each position listed below Position in the Organisation Structure Key Marketing Responsibilities i. General Manager, Marketing BSBMKG621 Student Assessment Page 8 of 32 Version 2.0 09/23

ii. Centre Manager Question 4 Access the marketing policies and procedures of Bounce Fitness available at: https://bouncefitness.precisiongroup.com.au/policies-and-procedures/marketing-policy-procedures/ In 50 words or more, explain how each marketing policy and set of procedures listed below can impact the marketing direction of Bounce Fitness. Marketing Policy/Procedures Impact on Marketing Direction i. Marketing Accuracy Policy ii. Marketing Accuracy Procedures iii. Ethical Marketing Policy iv. Ethical Marketing Procedures BSBMKG621 Student Assessment Page 9 of 32 Version 2.0 09/23

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Question 5 Access the business strategy and Bounce business plan documents available at: https://bouncefitness.precisiongroup.com.au/category-infrastructure/business-strategy-and-planning- documents/ In 50 words or more, explain how the business strategy and Bounce business plan can impact the marketing direction of Bounce Fitness. Overall Strategic Plan Document Impact on Marketing Direction i. Business strategy ii. Bounce Business Plan Question 6 Complete the tables below about principles and concepts of marketing. Additional instructions are provided below. A. Principles of Marketing a. List the four principles or 4Ps of marketing. b. In 50 words or more, explain how each principle is relevant while developing a marketing strategy. Principle of Marketing Relevance for Marketing Strategy i. ii. BSBMKG621 Student Assessment Page 10 of 32 Version 2.0 09/23

iii. iv. B. Concepts of Marketing a. List at least four concepts of marketing. b. In 50 words or more, explain how each concept is relevant while developing a marketing strategy. Concept of Marketing Relevance for Marketing Strategy i. ii. iii. iv. Question 7 Complete the table below about evaluation methodologies. a. Identify at least two evaluation methodologies. b. In 50 words or more, explain how each evaluation methodology can be used for assessment of marketing opportunities Evaluation Methodologies Application for Assessment of Marketing Opportunities BSBMKG621 Student Assessment Page 11 of 32 Version 2.0 09/23

i. ii. Question 8 Complete the table below about situational analysis. a. Outline the five steps for conducting situational analysis to identify factors impacting marketing direction and marketing performance of an organisation. b. Briefly explain how each step must be executed. Steps for Conducting Situational Analysis Explanation i. ii. iii. iv. BSBMKG621 Student Assessment Page 12 of 32 Version 2.0 09/23

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v. Question 9 In 50 words or more, describe each component of the strengths, weaknesses, opportunities and threats (SWOT) analysis framework in the context of developing an organisational marketing strategy. a. Strengths b. Weaknesses c. Opportunities d. Threats BSBMKG621 Student Assessment Page 13 of 32 Version 2.0 09/23

Question 10 Complete the table below about risk management strategies. a. Identify at least four common types of risk management strategies. b. In 50 words or more, explain how each identified risk management strategy can be applied to mitigate risks arising from marketing for the organisation/workplace. Risk Management Strategy Application of Risk Management Strategy i. ii. iii. iv. Question 11 Complete the table below about strategic, operational and tactical analysis. a. Identify at least two techniques for each type of analysis. BSBMKG621 Student Assessment Page 14 of 32 Version 2.0 09/23

b. In 50 words or more, explain, how each identified technique can be applied to analyse marketing opportunities for an organisation. A. Strategic Analysis Techniques Application in Analysis of Marketing Opportunities i. ii. B. Operational Analysis Techniques Application in Analysis of Marketing Opportunities i. ii. C. Tactical Analysis Techniques Application in Analysis of Marketing Opportunities i. BSBMKG621 Student Assessment Page 15 of 32 Version 2.0 09/23

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ii. BSBMKG621 Student Assessment Page 16 of 32 Version 2.0 09/23

Assessment 1-Short Questions Checklist Student’s name: Did the student provide a sufficient and clear answer that addresses the suggested answer for: Completed successfully Comments Yes No Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11 Task Outcome: Satisfactory ☐ Not Satisfactory ☐ BSBMKG621 Student Assessment Page 17 of 32 Version 2.0 09/23

Assessment 2- Practical Assessment The Practical Assessment is a set of tasks that must be completed in a Simulation Environment- Bounce Fitness. To be assessed for this unit of competency, you must demonstrate your skills and knowledge to conduct a strategic analysis to develop an organisational marketing strategy. This involves identifying the organisation’s strategic direction, evaluating marketing opportunities and formulating a marketing strategy. The Practical Assessments in this workbook include: 1. Simulated Workplace Project Assessment A series of tasks assessing the learner’s practical knowledge and skills relevant to the unit of competency. This includes the learner completing Simulated Workplace documents or similar as evidence of competent performance. 2. Simulated Workplace Practical Observation A set of assessment tasks where the learner must demonstrate practical skills relevant to the unit of competency. These skills are to be demonstrated while being observed by the assessor. The simulation Bounce Fitness environment will provide you access to all the resources required to complete this assessment. Please see Resources Required for Assessment and access to Bounce fitness simulated environment. Background of Simulation Environment- Bounce Fitness: Please access and review the information from the following links before to complete each tasks using the Simulated Workplace Assessment-Bounce Fitness. Bounce Business Plan https://bouncefitness.precisiongroup.com.au/wp-content/uploads/2021/10/bounce-business-plan- v2.2.pdf New Product or Service Development Strategy - https://bouncefitness.precisiongroup.com.au/assets/Uploads/bouncedocs/Infrastructure/New-Product- or-Service-Development-Strategy-.pdf Bounce Fitness internet-coffee-shop-marketing-plan Bounce Fitness internet-coffee-shop Bounce Fitness Marketing-and-operational-strategy BSBMKG621 Student Assessment Page 18 of 32 Version 2.0 09/23

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Bounce Fitness Marketing-and-oper Marketing-mix-monitoring Marketing-mix-mon itoring.pdf Bounce-fitness-marketing-plan Bounce-fitness-mar keting-plan.pdf Marketing Policies and Procedures https://bouncefitness.precisiongroup.com.au/policies-and-procedures/marketing-policy-procedures/ Please use below username and password to Login to Bounce Fitness: username: tmlearner password: tm@123 Your State/Territory Some tasks in this Practical Assessment require you to refer to marketing related legislation and regulations applicable to the state/territory where the marketing plan you develop and implement for this practical assessment is based or located in. For your assessor’s reference, indicate below which state/territory your workplace/organisation is based or located in by ticking the box that corresponds to your answer. When completing these tasks, refer to the marketing specific legislation and regulations applicable to the state/territory you ticked below. The state/territory where your workplace/organisation is based or located in. ☐ Australian Capital Territory ☐ South Australia  New South Wales ☐ Tasmania ☐ Northern Territory ☐ Victoria ☐ Queensland ☐ Western Australia Simulated Workplace Project Assessment Assessment Overview This Simulated Workplace Assessment requires you to develop at least one organisational marketing strategy. This assessment is divided into four tasks:  Task 1: Establish Strategic Direction and Marketing Performance BSBMKG621 Student Assessment Page 19 of 32 Version 2.0 09/23

 Task 2: Evaluate Marketing Opportunities  Task 3: Develop Draft Marketing Strategy  Task 4: Finalise Marketing Strategy You are required to complete the assessment tasks in a Simulation Environment-Bounce Fitness Each task comes with a set of instructions. You are to follow these instructions to complete the assessment. Each task will require you to either:  Submit completed workplace templates and/or any required documentation; or  Demonstrate task requirements while being observed by the assessor. Some tasks may include both requirements. These will serve as evidence of your task completion. Before starting this assessment, your assessor will discuss with you these instructions, resources, and guidance for satisfactorily completing the tasks. You are required to:  Complete the tasks within the time allowed, as scheduled in-class roll.  Establish strategic direction and marketing performance of the organisation.  Identify and evaluate marketing opportunities on various aspects relevant to the organisation.  Consult with key internal stakeholders to develop draft marketing strategy.  Complete the marketing strategy, formulate risk management strategies and contingency plan Resources Required for Assessment Resources you need to access to complete the project assessment are outlined in below and in the corresponding Assessor’s Checklist and/or Observation Form of each task. Discuss each requirement with your assessor before commencing with each task. To complete the Practical Assessment tasks, you will require access to:  Computer with internet and email access, and a working web browser  Installed software: Word, Adobe Acrobat Reader, Excel, PowerPoint  A simulated workplace environment that will allow you access to: o Relevant information from printed and/or online sources related to:  Factors impacting marketing direction and performance.  Strengths, weaknesses, opportunities and threats for current key products, services and major markets. o Workplace documentation, including:  Documents/resources and policies and procedures with information on: - Organisational mission, vision, purpose, goals, objectives and values. BSBMKG621 Student Assessment Page 20 of 32 Version 2.0 09/23

- Legal and ethical rights and responsibilities of the organisation. - Regulatory requirements to be met by the organisation. - Organisational goals. - Current organisational capabilities.  Documents relating to marketing direction and performance.  At least one latest available marketing strategy.  At least one latest available marketing analysis.  At least one latest available marketing plan.  Sales trend/data.  Performance data on relevant metrics/key performance indicators to track progress on organisational and marketing objectives. o Workplace templates, including or similar to the following:  Situational Analysis  Marketing Opportunity Evaluation  Marketing Strategy  Risk Register  Risk Rating Matrix  Contingency Plan o People, including:  At least three key internal stakeholders from the organisation/workplace to present the marketing strategy, seek feedback and discuss potential risks on implementation of the marketing strategy in Simulated Workplace Assessment Task 3 . o Opportunity to consult with relevant stakeholders to develop marketing strategy. Forms and Templates/ Assessor’s Checklists Generic forms and templates are provided in the project tasks, unless otherwise specified. You can access all forms / template/ Assessor’s Checklists from the Appendix section at the end of this assessment workbook. Alternately, all forms/template/documents/information required for this unit, can be accessed as well from the simulated environment, Bounce Fitness website from the following link: BSBMKG621 Forms and Templates Please use below username and password to Login to Bounce Fitness: username: tmlearner BSBMKG621 Student Assessment Page 21 of 32 Version 2.0 09/23

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password: tm@123 Review these forms and templates with your assessor before starting the task Task 1: Establish Strategic Direction and Marketing Performance ASSESSMENT INSTRUCTIONS This task will require you to establish strategic direction and marketing performance of your organisation by completing a situational analysis report. Use the Situational Analysis template provided on Appendix section at the end of this assessment workbook. To complete this task, you must:  Access and review the following: o Organisational documents/resources and policies and procedures, including:  Documents with information about the following: - Organisational mission, vision, purpose, goals, objectives and values. - Legal and ethical rights and responsibilities of the organisation. - Regulatory requirements to be met by the organisation.  Documents relating to marketing direction and performance.  At least one latest available marketing strategy.  At least one latest available marketing analysis.  At least one latest available marketing plan.  Sales/trend data. o Performance data on relevant metrics/key performance indicators to track progress on organisational and marketing objectives. o Printed and/or online sources of information related to:  Factors impacting marketing direction and performance.  Strengths, weaknesses, opportunities and threats for current key products, services and major markets.  Identify the following information for your organisation from the documents accessed: o Vision o Mission o Purpose o Values BSBMKG621 Student Assessment Page 22 of 32 Version 2.0 09/23

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o At least two marketing objectives  Outline the following compliance requirements applicable to the organisation: o At least one legal right. o At least one legal responsibility. o At least one ethical right. o At least one ethical responsibility. o At least two regulatory requirements.  Conduct situational analysis to identify factors impacting each of the following, by gathering relevant information from research: o Marketing direction of the organisation. o Marketing performance of the organisation. Factors can be internal and/or external influences on the organisation.  Conduct SWOT analysis for at least two of each of the following, by gathering relevant information from research: o Current key products. o Current key services. o Major markets.  Assess the current marketing performance of the organisation against identified objectives. You must identify at least two of each the following: o Critical success factors for marketing performance. o Areas for improvement of marketing performance.  Complete the situational analysis incorporating the information identified above. Review Simulated Workplace Assessment Task 1 – Assessor’s Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Review the template you will use to complete this task. Use the Situational Analysis template provided on Appendix section at the end of this assessment workbook. Submit the situational analysis to your assessor. Include any supplementary documents/sources used to create the situational analysis, such as:  Organisational documents/resources and policies and procedures accessed. BSBMKG621 Student Assessment Page 23 of 32 Version 2.0 09/23

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 Printed and/or online sources of secondary research undertaken to identify factors impacting marketing direction and performance, and for conducting SWOT analysis.  Performance data on relevant metrics/key performance indicators to assess marketing performance on stated objectives. Task 2: Evaluate Marketing Opportunities ASSESSMENT INSTRUCTIONS This task will require you to identify and evaluate marketing opportunities on various aspects relevant to the organisation. Use the Marketing Opportunity Evaluation template provided on Appendix section at the end of this assessment workbook. To complete this task, you must:  Access and review the following: o Situational analysis completed in Simulated Workplace Assessment Task 1 . o Organisational documents with information about the following:  Organisational goals. Organisational goals refer to the overall financial and marketing targets set by the organisation.  Current organisational capabilities. Organisational capabilities refer to distinctive skills and resources of the organisation which cannot be readily acquired by its competitors, including budget and human capital. o Sales/trend data.  Identify at least two marketing opportunities for the organisation based on the critical success factors and areas of improvement identified in the situational analysis report from Simulated Workplace Assessment Task 1 .  Identify the following from relevant organisational documents: o At least two organisational goals. o At least two current organisational capabilities.  Complete the marketing opportunity evaluation template for each identified opportunity. This includes evaluating each identified marketing opportunity on the following aspects: o Viability o Contribution to the business BSBMKG621 Student Assessment Page 24 of 32 Version 2.0 09/23

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o External factors, including:  Costs  Benefits  Risks  Business opportunities Business opportunities refer to opportunities for the organisation as a whole that would arise from the identified marketing opportunities. o Compatibility with each organisational goal. o Compatibility with each organisational capability. o Impact on business performance. o Impact on customer base. Review Simulated Workplace Assessment Task 2 – Assessor’s Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Review the template you will use to complete this task. Use the Marketing Opportunity Evaluation template provided on Appendix section at the end of this assessment workbook. Submit at least two completed marketing opportunity evaluation documents to your assessor. In addition, include the following as supplementary evidence:  Organisational documents used to identify organisational goals and current capabilities.  Past sales/trend data used to analyse contribution to the business Task 3: Develop Draft Marketing Strategy ASSESSMENT INSTRUCTIONS Your assessor will observe you as you consult with key internal stakeholders to develop marketing strategy according to prepared research and evaluation of marketing opportunities in Simulated Workplace Assessment Task 2 . Part A: Formulate Marketing Strategy and Related Key Performance Indicators Use the Marketing Strategy template provided on Appendix section at the end of this assessment workbook. To complete this task, you must:  Access and review the marketing opportunity evaluation documents created in Simulated Workplace Assessment Task 2 . BSBMKG621 Student Assessment Page 25 of 32 Version 2.0 09/23

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 Develop at least one marketing strategy for your organisation based on at least one of the marketing opportunities evaluated in Simulated Workplace Assessment Task 2. Marketing strategy is the route map to be followed to achieve marketing objectives of the organisation.  Formulate at least two objectives for the marketing strategy. Objectives must be SMART and include quantifiable key performance indicators (KPIs) to track progress and measure success of the marketing strategy.  Complete the marketing strategy document with principles and concepts of marketing.  Use appropriate formats and grammatical structures to present the components of the marketing strategy logically for different stakeholders. Part B: Consult with Stakeholders You will be assessed on your practical skills to:  Present the marketing strategy to at least three key internal stakeholders in your organisation, using appropriate language and non-verbal features to explain and present information. Relevant key internal stakeholders are personnel within the organisation who can impact or get impacted by the marketing strategy, such as marketing managers, brand and product managers, and supervisors.  Seek feedback from the stakeholders on the marketing strategy during the presentation, using active listening and questioning to elicit feedback and clarify or confirm understanding.  Discuss at least two potential risks on implementation of the marketing strategy. Review the following before starting this task:  Simulated Workplace Assessment Task 3 – Assessor’s Checklist  Simulated Workplace Assessment Task 3 – Observation Form These forms outline the following:  Resources you are required to access to complete the task.  All criteria your submission must address to satisfactorily complete this task.  All the practical skills you need to demonstrate to satisfactorily complete this task. Your assessor will also discuss with you the practical skills outlined in this form prior to the assessment. Submit the draft marketing strategy to your assessor. You must also submit visual aids as evidence of consultation with at least three relevant stakeholders of the organisation. Evidence must be at least one of the following:  Email correspondence  Meeting minutes BSBMKG621 Student Assessment Page 26 of 32 Version 2.0 09/23

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 Video recording of the consultation conducted with the stakeholders When using this as evidence, ensure to inform the stakeholder of the purpose of the recording before doing so . Task 4: Finalise Marketing Strategy ASSESSMENT INSTRUCTIONS This task will require you to complete the marketing strategy developed in Simulated Workplace Assessment Task 3, formulate risk management strategies and contingency plan. Part A: Complete Marketing Strategy To complete this task, you must:  Access and review the following: o Draft marketing strategy developed in Simulated Workplace Assessment Task 3 . o Organisational policies and procedures relevant to documenting the marketing strategy.  Revise and edit the marketing strategy document by incorporating the feedback received from stakeholders in Simulated Workplace Assessment Task 3 according to organisational policies and procedures. Part B: Risk Management and Contingency Plan Use your workplace/organisation’s template to complete this task, or use the following templates and document provided at the Bounce Fitness site:  Risk Register  Risk Rating Matrix  Contingency Plan To complete this task, you must:  Enter at least two potential risks identified in Simulated Workplace Assessment Task 3 in the risk register.  Develop at least one risk management strategy for each potential risk identified in the risk register.  Develop at least one contingency plan. This must include plans to manage at least two contingencies or situations which can materialise if the marketing strategy does not achieve desired results.  Append your risk register and contingency plan to the marketing strategy. Review Simulated Workplace Assessment Task 4 – Assessor’s Checklist before starting this task. This form outlines the following:  Resources you are required to access to complete the task. BSBMKG621 Student Assessment Page 27 of 32 Version 2.0 09/23

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 All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Review the template you will use to complete this task. Use the following templates and document provided on Appendix section at the end of this assessment workbook.  Risk Register  Risk Rating Matrix  Contingency Plan Submit the following to your assessor:  Final marketing strategy  Completed risk register  Completed contingency plan You must also submit the following as supplementary evidence:  Organisational policies and procedures referenced to document the marketing strategy.  Risk rating matrix used for this task. Submit this only if you used a risk rating matrix different from what is provided at the Bounce Fitness site. BSBMKG621 Student Assessment Page 28 of 32 Version 2.0 09/23

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Assessment 2- Practical Assessment Student’s name: Did the student provide a sufficient and clear answer that addresses the suggested answer for: Completed successfully Comments Yes No Task 1: Establish Strategic Direction and Marketing Performance Task 2: Evaluate Marketing Opportunities Task 3: Develop Draft Marketing Strategy Task 4: Finalise Marketing Strategy Task Outcome: Satisfactory ☐ Not Satisfactory ☐ BSBMKG621 Student Assessment Page 29 of 32 Version 2.0 09/23

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Supplementary Oral Questions (optional) – for assessor Student’s name: Assessor’s name: Date of assessment: Question: Learner answer: Question: Learner answer: Question: Learner answer: Assessment judgement: Satisfactory  Not Satisfactory  Note: Trainer may include as many questions as they required to justify learner’s competency BSBMKG621 Student Assessment Page 30 of 32 Version 2.0 09/23

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Appendix Assessment Template RISK REGISTER RISK RATING MATRIX MARKETING OPPORTUNITY EVALUATION CONTINGENCY PLAN Assessor's Checklist SIMULATED WORKPLACE ASSESSMENT TASK 4 – ASSESSOR’S CHECKLIST SIMULATED WORKPLACE ASSESSMENT TASK 3 – ASSESSOR’S CHECKLIST SIMULATED WORKPLACE ASSESSMENT TASK 2 – ASSESSOR’S CHECKLIST SIMULATED WORKPLACE ASSESSMENT TASK 1 – ASSESSOR’S CHECKLIST Assessor Observation SIMULATED WORKPLACE ASSESSMENT TASK 3 – OBSERVATION FORM Assessment resource Bounce-fitness-mar keting-plan.pdf Bounce Fitness Marketing-and-oper Bounce Fitness internet-coffee-shop Marketing-mix-mon itoring.pdf End of Document BSBMKG621 Student Assessment Page 31 of 32 Version 2.0 09/23

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BSBMKG621 Student Assessment Page 32 of 32 Version 2.0 09/23

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BSBMKG621 Student Assessment V 2.0 2

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