DIS 2

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University of the People *

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3302

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Marketing

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Nov 24, 2024

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docx

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Uploaded by BailiffIce11081

I have conducted a search and found a website that provides useful data and theories about consumer behavior in the automotive industry. The website is called "National Automobile Dealers Association" and the URL is: https://www.nada.org/] (https://www.nada.org/ The National Automobile Dealers Association (NADA) is a private organization that represents franchised new-car and truck dealers in the United States. Their website provides a variety of information about the automotive business, including consumer behavior. Potential Usefulness for Consumer Behavior: 1. Market Research Data: NADA offers market research studies and data to assist you understand customer behavior in the automobile sector. This contains automobile sales data, consumer preferences, and market trends. 2. Consumer Surveys: The website may include customer surveys conducted by NADA or other businesses that provide information about consumer preferences, purchasing habits, and decision-making processes. 3. Industry Analysis: NADA produces industry analysis reports that provide light on consumer behavior in the automobile business. These reports may address subjects such as car pricing, financing alternatives, and the impact of external variables on consumer choices. 4. Educational Resources: NADA provides educational tools such as articles, webinars, and workshops to help individuals and organizations understand consumer behavior and tailor their strategy accordingly. Exploring the NADA website provides access to significant data and hypotheses about customer behavior in the automotive sector. This information can help firms, researchers, and individuals better understand customer preferences, market trends, and decision-making considerations in the automotive industry.

I was interested in learning more about smartphones, and the iPhone was my #1 choice. So I decided to look for a buying guide for iPhones and came across an interesting post on weird.com. The article is about. “Which iPhone Should You Buy (or Avoid) Right Now?” (Chokkattu,2021). The link to the article is https://www.wired.com/gallery/iphone-buying-guide/ The article taught me about numerous types of iPhones, including the iPhone 12, iPhone 12 Pro Max, iPhone 11 Pro, and iPhone 11 Pro Max, as well as their features, costs, and other information. The essay then cautioned against buying an iPhone X, 8, 7, 6S, or SE (2016) because they lack the processing power to run the latest software. I'd like to believe that this piece was published in a magazine because it tackles an iPhone-related subject. Reference: https://www.nada.org/](https://www.nada.org/ Chokkattu, J. (2021, April 09). Which iPhone Should You Buy (or Avoid) Right Now? Retrieved April 18, 2021, from https://www.wired.com/gallery/iphone-buying-guide/

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DIS 2

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