COM 215 Terms 439

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Murdoch University Dubai *

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215

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Marketing

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Nov 24, 2024

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docx

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161 . Customers learn about products through promotion, allowing them to make more intelligent buying decisions . a. True b. False True 162 . Because we are exposed to so much promotion in our daily lives, and the purpose of promoting goods is to persuade people to buy them, a common criticism is that promotion encourages materialism . a. True b. False True Consumers prefer to support organizations that reflect their .____ values and beliefs True or False: Public relations practitioners who specialize in entertainment generally focus on three specific areas: product promotion, client publicity, and business to consumer relations . false True or False: The terms government relations and public affairs are used interchangeably, but there are some distinct differences . true True or False: Candidates for elected office have PR specialists running their campaigns, but already elected officials have no need for PR specialists .

false True or False: The healthcare industry is slow to create content for social media platforms . true True or False: Many PR professionals who work in higher ed spend a great deal of their time on reputation management . true Which career works with internal and external communications ? corporate

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COM 215 Terms 439

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