COM 215 Terms 379

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School

Murdoch University Dubai *

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215

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Marketing

Date

Nov 24, 2024

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docx

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36 . After the target audience for an advertising campaign has been identified and analyzed, marketers should then proceed by : a. creating the advertising platform . b. determining the financial resources available . c. defining the advertising objectives . d. developing a media plan . e. creating an advertising message . c. defining the advertising objectives . 37 . After the advertising budget is determined, the next step in creating an advertising campaign is : a. creating the advertising message . b. creating the advertising platform . c. evaluating the advertising objectives . d. executing the campaign . e. developing the media plan . e. developing the media plan . 38 . The step in developing an advertising campaign that directly precedes campaign execution is : a. defining advertising objectives . b. creating the advertising platform . c. evaluating advertising effectiveness . d. developing a media plan .

e. creating the advertising message . e. creating the advertising message . 39 . Suppose State Farm Insurance stated, "We want our advertising to increase our customer base for home and automobile insurance by 10 percent by the end of the fiscal year." This would be considered a(n ._____ ( a. target audience goal b. advertising platform c. percent-of-sales approach d. advertising objective e. media plan goal d. advertising objective

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COM 215 Terms 379

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