Case an

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Cambridge *

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BEE3070

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Marketing

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Nov 24, 2024

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Question 1: case analysis framework 1. Firstly, recognize an issue (problem recognition). This step involves identifying the issue and determining whether it's a hidden opportunity. 2. Secondly, a situation analysis is done to determine the problem's scope. In this stage, a marketer uses SWOT analysis and The BCG model to assess the firm's internal and external factors. 3. After recognizing and assessing the problem, the next step is identifying the biggest problem. 4. The marketer then brainstorms strategic alternatives to be considered and implemented in order to solve the identified problem. 5. After determining the alternatives, a technique must be utilized to choose the best one. In this phase, one examines choices, selects the best strategy that best fits the goals, and considers implications. The T-chart, a pro/con list, is used to determine the optimal solution. 6: The conclusion: This section summarizes case assessments and offered solutions. It's a recommendation summary. 7: The last step is the creation of an action plan to implement the solution. This strategy outlines what must be done immediately and how to guarantee continuous favorable outcomes in the future. Question 2

BCG Matrix classifies products based on growth rate and market share in order to identify high- growth products. The matrix helps the company decide what to keep, sell, or invest more in. BCG's growth-share matrix includes dogs, cash cows, stars, and question marks. Dogs: a product with low market share and low growth rate Cash cow: products with a significant market share and minimal room for future expansion. They have already monopolized the market, leaving no possibility for expansion. Question marks: These are goods in high-growth markets where the company has little market share. They grow quickly but consume a significant portion of organizational resources. Stars: Products that should receive greater investment since they have the potential for significant market share and market expansion. The BCG matrix of Apple Apple's iPods are seen as dogs because they have lost their appeal as a result of stiff competition and low demand from consumers. The company's star products are iPhones since they have a loyal user base that helps them dominate the booming smartphone market. The cash cow products in the Apple BCG matrix are the MacBook and iTunes since they have boosted the firm's profitability and retained their market position. Apple Smart TVs are the question mark. While this product generates some revenue, it is still far from reaching its full potential. This product has the potential to become a big hit. Question 3: Organizational Growth Strategies Model

An organizational growth strategy tool aids a marketer in determining the kind of customer to target in order to address a specific issue. Organizational growth strategies tool uses the Product/Market Expansion Grid which assesses market penetration, diversification, product development, and market development. Market penetration entails increasing current product sales in existing markets. Apple implements this strategy by increasing iPhone and iPad production for its established North American markets. Diversification means releasing an uncertain product in a new market. Coca-Cola started diversifying its product portfolio by launching Diet Coke and Coca-Cola Zero, which helped increase its market share. Product development is the introduction of a new product into your existing market. Google for example added chrome, gmail, youtube, and Android to its portfolio. Market development entails introducing a current product into a whole new market. Apple increases sales by adding authorizing new sellers in markets where the company does not have any presence yet. Another strategy is digital marketing. This involves the Use social media platforms like Twitter and Facebook to advertise your brand and market your service or product. Question 4: SWOT analysis SWOT analysis identifies your company's strengths, weaknesses, threats, and opportunities. Strengths and weaknesses are internal company factors you can modify. Opportunities and threats are market-wide occurrences. Examples of strengths include a brand's reputation, superior

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technology, and patents. Weaknesses include factors that reduce efficiency and need improvement such as technology and infrastructure. Opportunities include new markets, new technology, consumer demographic shifts, and lifestyle choices. Threats include legislation, new competitors, political upheaval, environmental conditions, and economic factors. SWOT analysis is useful in all aspects of life, including business, career planning, and personal development. Coca cola SWOT analysis strengths  Strong brand identity  Huge global presence  Broad portfolio  Customer loyalty  Strong financial position  Good marketing strategies weaknesses  Low product diversification  Lack of healthy beverage options Opportunities  Diversification: it can add healthier beverages.  More acquisitions: Coca-Cola has the power to buy out competitors where needed.  New products; Coca- Cola's Threats  Competition from strong rivals such as Pepsi  Health conscious consumers: People are becoming more health-conscious and are

extensive distribution network and devoted customer base can sustain its new goods. avoiding sugary beverages.  Heavy taxation on sugar products  Government regulations:

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