Key Resources of Eva Cosmetics

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Mansoura University *

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300

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Marketing

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Nov 24, 2024

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Key Resources of Eva Cosmetics: Tangible Resources 1-Financial: Cash account and cash equivalents: $10 million Invests in research and development, marketing campaigns, and expansion initiatives 2-Physical: El Haram factory: Flagship production center with over 385 million units per year Integrated automated production lines and advanced quality control systems Sixth of October factory: Expanding production capacity Proximity to major Egyptian cities: Efficient distribution and timely delivery 3-Technological: Patents for innovative production processes and unique extraction methods Comprehensive trade secret protection program Water conservation measures: Recycling and rainwater harvesting Patent for unique encapsulation technology 4- Organizational : Eva Cosmetics' Strategic Plan 2023-2025: Focuses on expanding its market presence, enhancing its product portfolio, and strengthening its brand reputation. Eva Cosmetics' Financial Performance Metrics: consistently tracks metrics such as revenue growth, profitability, and cash flow, demonstrating its commitment to financial health and sustainability.

B-Intangible Resources 1-Human: Diverse and talented workforce of over 1,000 employees Training program in product knowledge, manufacturing processes, marketing strategies, and leadership development Wellness programs for physical and mental well-being Culture of trust, respect, and open communication 2-Innovation and Creativity: Encouragement of employee participation in innovation workshops and training programs Consistent investment in research and development (2 million( Open innovation program for external submissions of innovative ideas and concepts Introduction of breakthrough products, such as a unique anti-aging serum 3-Reputation : Numerous industry awards, including the Egyptian Quality Award and Best Cosmetics Brand Award C-Organizational Capabilities Actively listens to customer inquiries and concerns, resolves them effectively, and continuously improves service based on customer feedback Timely delivery of products to customers Launching a line of natural and organic cosmetics in response to growing consumer demand for products free of harsh chemicals

Counterfeit Products: A Threat to Brand Reputation Problem: Counterfeit Eva Cosmetics products are prevalent, undermining the brand's authenticity and reputation. These products are often sold at lower prices, enticing cost- conscious consumers. Counterfeit products pose a health risk due to the use of potentially harmful ingredients. Solution: Utilize unique packaging designs, holograms, and track-and-trace technologies. Collaborate with law enforcement agencies to curb counterfeit production and distribution. Educate consumers about counterfeit products and the importance of purchasing genuine Eva Cosmetics products. E-commerce Platform Inefficiencies Problem: Eva Cosmetics' current e-commerce platform lacks user- friendliness, hindering online sales. Confusing website navigation, ineffective search functions, and a cumbersome checkout process deter customers. E-commerce is a crucial channel for reaching consumers in the digital age. Solution: Streamline website navigation for easy product discovery and browsing. Optimize search functions to provide accurate and relevant results. Simplify the checkout process for a seamless and secure shopping experience. Invest in targeted digital marketing campaigns to drive traffic to the e-commerce platform and boost online sales.

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Slide 5: Conclusion Challenges: Counterfeit products erode brand reputation and pose health risks. Limited market expansion restricts growth opportunities. Inefficient e-commerce platform hinders online sales and customer experience. Solutions: Implement robust anti-counterfeiting measures to protect the brand. Expand into new MENA markets to capitalize on untapped growth potential. Enhance the e-commerce platform to provide a user-friendly and seamless online shopping experience. Eva Cosmetics can overcome these challenges and achieve sustainable growth by implementing these strategic solutions.

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