COM 215 Terms 442

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Murdoch University Dubai *

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215

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Marketing

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Nov 24, 2024

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docx

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People traveling from around the world to attend the Olympic Games is an example of ethnoscapes True or False: Brand advocates and brand ambassadors are basically the same thing . false True or False: Search engine optimization (SEO) is the strategic process of growing both the quality and quantity of website traffic by increasing the visibility through search . true True or False: The more assurance that organizations or brands can provide to users on these social media sites, the more likely those followers will continue to use the social media platform to engage and connect . true True or False: Instagram was touted the most popular platform for both marketers and consumers by Sprout Social in 2020 . false True or False: Prior to the advent of social media, it was common to see firms focused in separate silos of either advertising, marketing, or public relations . true True or False: Social media continues to evolve every day . true

True or False: A micro-influencer has around 40,000-1 million followers on a social platform . false True or False: A mega-influencer is always a celebrity . false Which of the following are NOT key characteristics to look for when selecting a brand ambassador ? A low level of professionalism

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COM 215 Terms 442

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