Effective Marketing Plan and Strategies for BSBMKG435

MARKETING PLAN AND APPEAL FOCUS BSBMKG435 STUDENT NAME: ID# :

CONTENT Marketing focus of appeal Legal and ethical obligations for the marketing focus of appeal Revised marketing appeal Marketing strategies associated with the implementation of marketing strategies Budgetary requirements of the marketing plan

MARKETING FOCUS OF APPEAL It has been recommended to have marketing focus on appealing and eye- catching advertising on health magazines, Australian-made websites and food channels on television, and Aussie Rural Products’ marketing should be appealing by catching target customers’ attention. Marketing or advertising focus itself is about speaking to an individual’s need, wants or interest and entice him/her to take the desired action which generally is ‘buy me’. That is why it is generally recommended to focus on this marketing.

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LEGAL AND ETHICAL OBLIGATIONS FOR THE MARKETING FOCUS OF APPEAL When doing the marketing activities with the focus of appeal, the ethical obligations Aussie Rural Products must consider are there should be no misleading information, unreasonable high price and copyright issues. Also, the company must comply with Competition and Consumer Act 2010, Privacy Act 1988 and intellectual property regulations.

REVISED MARKETING APPEAL After revising, there was no issues with the appeal relating to the legislative and ethical obligations. There is no unethical or prohibited marketing appeal in the plan.

MARKETING STRATEGIES ASSOCIATED WITH THE IMPLEMENTATION OF MARKETING STRATEGIES Indexing of our sites and advertisements on different and popular Search Engines and products and offers available on our website. Prepare advertising materials that serves as a call-to-action marketing with appealing design, tagline and content After analysing and revising all the options and recommendations, the following strategies are recommended:

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MARKETING STRATEGIES ASSOCIATED WITH THE IMPLEMENTATION OF MARKETING STRATEGIES (CONT.) Contract with well-known websites that support Australian-made products and services Focus on each advertising message’s content that should specify Aussie Rural Products has local and fresh products which can be ordered online to be delivered to their homes and include such information on the advertising materials.

BUDGETARY REQUIREMENTS OF THE MARKETING PLAN As provided, total amount of $32,500 will be allocated for all the marketing strategies. In this allocation, expenses for the website update, publishing on newspaper and magazine, and video for TV will be made. It may be needed more budgeting for other expenses for, for example, purchasing vans and recruiting drivers. In that case, extra amount of $30,000 should be planned.

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Assessment 2_Activity 3_Presentation Sample _BSBMKG435

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