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University of Notre Dame *

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Marketing

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Nov 24, 2024

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1 Presentation **Slide 1: Title** - Title: "Selling Zoom on a Digital Marketing Strategy" - Subtitle: A LinkedIn Case Study - Image: A cover image showing LinkedIn and Zoom logos. **Slide 2: Analysis Frameworks** - Title: "Analysis Frameworks" - Content: Briefly introduce the analytical frameworks. - Image: A diagram or chart showcasing various analytical frameworks. **Slide 3: Digital Marketing Strategies Framework** - Title: "Digital Marketing Strategies" - Content: Discuss the role of digital marketing in the case. - Image: Icons of digital marketing tools (e.g., social media icons). **Slide 4: LinkedIn's Marketing Solutions Framework** - Title: "LinkedIn's Marketing Solutions" - Content: Explain how LinkedIn's offerings played a role. - Image: LinkedIn logo or a screenshot of LinkedIn Ads. **Slide 5: Sales Methodology Framework** - Title: "Sales Methodology" - Content: Discuss the systematic approach used in sales. - Image: Icons representing the sales process (e.g., contact, negotiation). **Slide 6: Challenges in a Pandemic**

2 - Title: "Pandemic-Driven Challenges" - Content: Describe challenges posed by the pandemic. - Image: A global pandemic image or a mask-wearing businessperson. **Slide 7: Industry Segmentation** - Title: "Industry Segmentation" - Content: Explain the importance of market segmentation. - Image: A chart showing market segmentation. **Slide 8: Competitive Landscape** - Title: "Competitive Landscape" - Content: Discuss understanding the competitive landscape. - Image: A comparison chart between LinkedIn and competitors. **Slide 9: Customer Success Framework** - Title: "Customer Success" - Content: Highlight post-acquisition efforts for customer satisfaction. - Image: Illustration of a satisfied customer or a success roadmap. **Slide 10: Conclusion and Steps** - Title: "Conclusion and Steps" - Content: Summarize key takeaways and mention the seven-step analysis framework. - Image: A successful partnership or collaboration image. This revised 10-slide presentation provides an overview of the case study's main elements while maintaining a concise format. Explanations

3 Certainly, here's an explanation for each of the 10 slides in your presentation: **Slide 1: Title** - Title: "Selling Zoom on a Digital Marketing Strategy" - Subtitle: A LinkedIn Case Study - Explanation: This slide introduces the main topic of your presentation, which is the case study about selling Zoom on a digital marketing strategy. The title and subtitle set the stage for what the audience can expect to learn about. **Slide 2: Analysis Frameworks** - Title: "Analysis Frameworks" - Explanation: This slide provides an overview of the various analytical frameworks used in the case study. It lets the audience know that the presentation will cover different methods and approaches used in the case. **Slide 3: Digital Marketing Strategies Framework** - Title: "Digital Marketing Strategies" - Explanation: Here, you discuss the pivotal role of digital marketing in the case study. It's about how digital marketing tools and strategies address challenges and opportunities. **Slide 4: LinkedIn's Marketing Solutions Framework** - Title: "LinkedIn's Marketing Solutions" - Explanation: This slide delves into the specifics of LinkedIn's offerings and how they were applied in the case. It explains how LinkedIn's marketing solutions were relevant to the client's needs. **Slide 5: Sales Methodology Framework** - Title: "Sales Methodology" - Explanation: Here, you talk about the systematic approach used in the sales process. It outlines the steps from initial contact to negotiation, showing how a structured sales approach was beneficial.

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4 **Slide 6: Challenges in a Pandemic** - Title: "Pandemic-Driven Challenges" - Explanation: This slide discusses the unique challenges brought about by the global pandemic. It highlights how the business landscape and consumer behavior changed and the importance of adapting to these challenges. **Slide 7: Industry Segmentation** - Title: "Industry Segmentation" - Explanation: In this slide, you emphasize the importance of segmenting the market. It shows how understanding and targeting specific industry segments played a crucial role in the case. **Slide 8: Competitive Landscape** - Title: "Competitive Landscape" - Explanation: Here, you discuss the competitive landscape in the case study. It's about understanding competitors, their strengths and weaknesses, and how to differentiate LinkedIn from them. **Slide 9: Customer Success Framework** - Title: "Customer Success" - Explanation: This slide focuses on post-acquisition efforts to ensure customer satisfaction. It shows that the case study not only involves acquiring the customer but also maintaining their satisfaction through customer success initiatives. **Slide 10: Conclusion and Steps** - Title: "Conclusion and Steps" - Explanation: The final slide summarizes the key takeaways from the case study. It also mentions the seven-step analysis framework, which encapsulates the process used in this successful venture. This structured presentation provides a clear understanding of the case study's main elements and the strategies employed to secure Zoom as a significant client during the global pandemic.

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